What it does

These days, online advertising seems to be dominated by pay-for-click solutions that do not in anyway guarantee that the people clicking will result in new business. Pontiflex looks to change the way online advertising is structured; away from pay-for-click and towards a model that makes the most of advertising dollars. Pontiflex allows lead generators to take control of every aspect of lead generation by giving them the ability to find lead generation publishers using the Pontiflex GENlist directory and allowing them to set up campaigns in under 15-minutes. Real-time reporting, optimization and validation allow for the most successful and efficient advertising solution available.

In their own words

“Pontiflex is the advertising industry's only open and transparent lead generation marketplace. In tough economic times, advertisers want to increase their returns on online marketing. So why should they have to pay for clicks and impressions that might not convert to leads? Instead, they can use Pontiflex to pay exclusively for quality leads that drive business.”

Why it might be a killer

The value of a “click” in pay-for-click advertising is dubious to say the least. Pontiflex will appeal to companies that recognize this and want to maximize their return on investment.

Some questions

How much will it cost to take advantage of the Pontiflex solution? How does one know that Pontiflex’s GENlist will be applicable across industries?

Updates


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