SoftRatty: YouTube monetization chief departs

This is cache of http://feeds.feedburner.com/~r/webware/~3/304060613/8301-1_109-9959106-2.html. Cache is the snapshot of article that we took when we index feed.
To see original page click here.
We are not affiliated with the authors of this article and not responsible for its content.

YouTube monetization chief departs

2008-06-03 22:26:00 by Stephen Shankland in Webware.com

Shashi Seth, the executive leading the effort to make money from the YouTube video-sharing site, has left Google, the company confirmed Thursday.

"Shashi was a valued member of both the Google and YouTube teams, and we wish him well in his new endeavors," the company said in a statement. Asked about plans for his replacement, the company said, "We have a talented team leading our monetization efforts at YouTube and we are excited about the future."

The departure was reported earlier Tuesday by Om Malik, who said Seth now is chief revenue officer of Cooliris. That Kleiner-Perkins-funded start-up is the developer of PicLens, a swoopy and dynamic browser tool to look at photos.

YouTube monetization is job No. 1 at Google, Chief Executive Eric Schmidt has declared. Google is working on new YouTube ad options, and it recently added a YouTube buzz targeting option that lets advertisers place ads on videos that are gaining fast in popularity.