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    <title><![CDATA[[SoftRatty] tag: creative]]></title>
    <link>http://www.softratty.com/tag/creative</link>
    <description></description>
    <pubDate>Wed, 19 Nov 2008 16:25:56 +0000</pubDate>
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    <docs>http://blogs.law.harvard.edu/tech/rss</docs>
    <item>
      <title><![CDATA[Flickr Find: Close, but not quite]]></title>
      <link>http://www.softratty.com/article/acd1e1e6aa9b521c54508cdbf1aa4005</link>
      <guid>http://www.softratty.com/article/acd1e1e6aa9b521c54508cdbf1aa4005</guid>
      <description><![CDATA[Filed under: Humor , Flickr Find


For your evening amusement (and nothing more), Flickr user elbewerk has found a creative way to try and convince people that, no, he's not actually using a PC...]]></description>
      <content:encoded><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/humor/" rel="tag">Humor</a>, <a href="http://www.tuaw.com/category/flickr-find/" rel="tag">Flickr Find</a></p><div align="center"><a href="http://www.flickr.com/photos/elbewerk/214973132/"><img vspace="5" hspace="5" border="0" src="http://www.blogcdn.com/www.tuaw.com/media/2008/11/214973132_3485c31381.jpg" alt="" /></a><br /></div> <p>For your evening amusement (and nothing more), Flickr user elbewerk has found <a href="http://www.flickr.com/photos/elbewerk/214973132/">a creative way</a> to try and convince people that, no, he's not actually using a PC. </p> <p>Persuasive? Perhaps not. But at least it's marginally more honest about being a PC compared to, say, <a href="http://www.tuaw.com/2008/11/10/flickr-find-fakebook-nano/">an MSI Wind</a>. </p> <p>[Via <a href="http://www.flickr.com/photos/elbewerk/214973132/">Digg</a>.]</p><p style="padding:5px;clear:both;"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2008/11/20/flickr-find-close-but-not-quite/">Flickr Find: Close, but not quite</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Thu, 20 Nov 2008 21:20:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.flickr.com/photos/elbewerk/214973132/>Read</a>&nbsp;|&nbsp;<a href="http://www.tuaw.com/2008/11/20/flickr-find-close-but-not-quite/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.tuaw.com/forward/1378592/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.tuaw.com/2008/11/20/flickr-find-close-but-not-quite/#comments" title="View reader comments on this entry">Comments</a>
<p><a href="http://feedads.googleadservices.com/~at/07IkORPtr1XnwvfgWDg407jjQwY/a"><img src="http://feedads.googleadservices.com/~at/07IkORPtr1XnwvfgWDg407jjQwY/i" border="0" ismap="true"></img></a></p><div class="feedflare">
<a href="http://feedproxy.google.com/~f/weblogsinc/tuaw?a=mwj5Zp9F"><img src="http://feedproxy.google.com/~f/weblogsinc/tuaw?i=mwj5Zp9F" border="0"></img></a> <a href="http://feedproxy.google.com/~f/weblogsinc/tuaw?a=uXneFTza"><img src="http://feedproxy.google.com/~f/weblogsinc/tuaw?i=uXneFTza" border="0"></img></a>
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      <pubDate>Thu, 20 Nov 2008 18:20:00 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/flickr">flickr</category>
      <category domain="http://www.softratty.com/tag/flickr user elbewerk">flickr user elbewerk</category>
      <category domain="http://www.softratty.com/tag/tuaw flickr">tuaw flickr</category>
      <category domain="http://www.softratty.com/tag/unofficial apple weblog">unofficial apple weblog</category>
      <category domain="http://www.softratty.com/tag/tuaw">tuaw</category>
      <category domain="http://www.softratty.com/tag/close">close</category>
      <category domain="http://www.softratty.com/tag/convince people">convince people</category>
      <category domain="http://www.softratty.com/tag/feeds">feeds</category>
      <category domain="http://www.softratty.com/tag/terms">terms</category>
      <source url="http://feedproxy.google.com/~r/weblogsinc/tuaw/~3/lAA4cBYUI2M/">Flickr Find: Close, but not quite</source>
    </item>
    <item>
      <title><![CDATA[How To Clean Your Mighty Mouse]]></title>
      <link>http://www.softratty.com/article/ed35aad7037283c1abe89e820b1a859d</link>
      <guid>http://www.softratty.com/article/ed35aad7037283c1abe89e820b1a859d</guid>
      <description><![CDATA[Flickr user raneko had a mucky Mighty Mouse, and decided to take it to pieces and clean it. This wasnt something Apple intended to happen, so its quite an involved process - you can follow ranekos...]]></description>
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<p><img src="http://cultofmac.com/wp-content/uploads/mightymouse-20081120.jpg" alt="mightymouse-20081120.jpg" border="0" width="495" height="367" /></p>
<p>Flickr user <a href="http://flickr.com/photos/raneko/">raneko</a> had a mucky Mighty Mouse, and decided to take it to pieces and clean it. This wasn&#8217;t something Apple intended to happen, so it&#8217;s quite an involved process - you can follow raneko&#8217;s progress from <a href="http://flickr.com/photos/raneko/">this photo</a> in his Apple set (which has a bunch of other great Apple pics in it).</p>
<p><em>(Photo used under Creative Commons license. Thanks to raneko.)</em></p>
]]></content:encoded>
      <pubDate>Thu, 20 Nov 2008 11:22:53 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/apple">apple</category>
      <category domain="http://www.softratty.com/tag/apple set">apple set</category>
      <category domain="http://www.softratty.com/tag/raneko">raneko</category>
      <category domain="http://www.softratty.com/tag/flickr user raneko">flickr user raneko</category>
      <category domain="http://www.softratty.com/tag/follow ranekos progress">follow ranekos progress</category>
      <category domain="http://www.softratty.com/tag/mucky mighty mouse">mucky mighty mouse</category>
      <category domain="http://www.softratty.com/tag/apple pics">apple pics</category>
      <category domain="http://www.softratty.com/tag/creative commons license">creative commons license</category>
      <category domain="http://www.softratty.com/tag/photo">photo</category>
      <source url="http://cultofmac.com/how-to-clean-your-mighty-mouse/4946">How To Clean Your Mighty Mouse</source>
    </item>
    <item>
      <title><![CDATA[Google Lively Not Live Any More]]></title>
      <link>http://www.softratty.com/article/1944e95479d5fd6c42029a141d7c8901</link>
      <guid>http://www.softratty.com/article/1944e95479d5fd6c42029a141d7c8901</guid>
      <description><![CDATA[Lively , Googles Venture into virtual worlds would be killed by the end of December, according to a Google blog post . The only reason that I could attribute to this move is the economic downturn...]]></description>
      <content:encoded><![CDATA[<p align="center"><a href="http://startupmeme.com/google-lively-not-live-any-more/"><img height="315" src="http://news.cnet.com/i/bto/20080707/google_lively_screen2_560x392.JPG" width="450" title="Google Lively Not Live Any More" alt=" Google Lively Not Live Any More" /></a></p>
<p><a href="http://www.lively.com/">Lively</a>, Google’s Venture into virtual worlds would be killed by the end of December, according to a <a href="http://googleblog.blogspot.com/2008/11/lively-no-more.html">Google blog post</a>. The only reason that I could attribute to this move is the economic downturn which has forced even the Search Giant to cut down on expenses and weed out all the non performing products.</p>
<p>According to Google Blog:</p>
<blockquote><p>[D]espite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we&#8217;ve decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business.</p>
</blockquote>
<p>
<p align="center"><a href="http://buysellads.com/buy/detail/766/"><img src="http://startupmeme.com/wp-content/uploads/ads/300x250BuySellAds.png" title="Google Lively Not Live Any More" alt="300x250BuySellAds Google Lively Not Live Any More" /></a></p></p>
<p>---<br />Related Articles at Startup Meme:<li><a href="http://startupmeme.com/myrl-wants-to-be-friendfeed-for-virtual-worlds/">Myrl wants to be FriendFeed for Virtual Worlds</a></li><li><a href="http://startupmeme.com/google-goes-live-with-3d-virtual-world/">Google goes live with 3D Virtual World</a></li><li><a href="http://startupmeme.com/mozilla-releases-2007-financial-results-proves-its-an-arm-of-google/">Mozilla Releases 2007 Financial Results, Proves Its an Arm of Google</a></li><li><a href="http://startupmeme.com/its-not-just-google-docs-gmail-will-also-have-themes/">Its not Just Google Docs &ndash; Gmail will also have Themes</a></li><li><a href="http://startupmeme.com/europeana-europes-digital-library-to-forcefully-compete-with-google-book-search/">Europeana &ndash; Europe&rsquo;s Digital Library To Forcefully Compete with Google Book Search</a></li><li><a href="http://startupmeme.com/google-android-could-now-open-your-garage-doors/">Google Android Could Now Open Your Garage Doors</a></li></p><br /><div class="feedflare">
<a href="http://feedproxy.google.com/~f/StartupMeme?a=01o5LjGW"><img src="http://feedproxy.google.com/~f/StartupMeme?d=41" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=VsHzMQwm"><img src="http://feedproxy.google.com/~f/StartupMeme?i=VsHzMQwm" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=2ANLmSpN"><img src="http://feedproxy.google.com/~f/StartupMeme?d=52" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=FBmfWk0Y"><img src="http://feedproxy.google.com/~f/StartupMeme?d=252" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=GpIcjPZs"><img src="http://feedproxy.google.com/~f/StartupMeme?d=138" border="0"></img></a>
</div>]]></content:encoded>
      <pubDate>Thu, 20 Nov 2008 10:55:11 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/google">google</category>
      <category domain="http://www.softratty.com/tag/google blog post">google blog post</category>
      <category domain="http://www.softratty.com/tag/google blog">google blog</category>
      <category domain="http://www.softratty.com/tag/google android">google android</category>
      <category domain="http://www.softratty.com/tag/google docs gmail">google docs gmail</category>
      <category domain="http://www.softratty.com/tag/virtual">virtual</category>
      <category domain="http://www.softratty.com/tag/virtual world">virtual world</category>
      <category domain="http://www.softratty.com/tag/virtual worlds">virtual worlds</category>
      <category domain="http://www.softratty.com/tag/google book">google book</category>
      <source url="http://feedproxy.google.com/~r/StartupMeme/~3/q0FBqjfbknY/">Google Lively Not Live Any More</source>
    </item>
    <item>
      <title><![CDATA[CafeMom Launches Ad Network for Mom Sites]]></title>
      <link>http://www.softratty.com/article/f52c7d94a27353a3090cb5d2179bf4db</link>
      <guid>http://www.softratty.com/article/f52c7d94a27353a3090cb5d2179bf4db</guid>
      <description><![CDATA[NY-based CafeMom has announced the launch of a new ad network today. The CafeMom Plus Ad Network could help CafeMom sell more ads by selling not only into CafeMom but into a variety of other...]]></description>
      <content:encoded><![CDATA[<p>
<a href="http://www.cafemom.com/"><img border="0" align="left" width="170" src="http://www.centernetworks.com/images/sites/cafemomleft.png" alt="CafeMom" height="70" /></a>NY-based <a href="http://www.cafemom.com/">CafeMom</a> has announced the launch of a new ad network today. The CafeMom Plus Ad Network could help CafeMom sell more ads by selling not only into CafeMom but into a variety of other mom-related websites. The other sites in the network include: Greatschools.net, Sittercity.com, Education.com, Baby-Gaga.com, BettyConfidential.com, SavvySource.com and BabySpot.com.
</p>
<p>
CafeMom notes that the new Plus Ad Network will reach 8 million unique visitors a month. Back in January, <a href="http://www.centernetworks.com/burst-media-launches-moms-network">Burst Media</a> launched a moms ad network.
</p>
<p>
In other CafeMom news, Aimee Higgins joins CafeMom from MySpace as SVP, Sales Strategy and Creative Services.
</p>
<p>
Google Trends shows CafeMom dropping in traffic month-over-month since the summer:
</p>
<p>
<img border="0" width="500" src="http://static.centernetworks.com/cafemomtrends.png" height="189" />
</p>
<p><a href="http://feedads.googleadservices.com/~a/CWf4sshsTGXfc8Hg2jfPGWsWV-8/a"><img src="http://feedads.googleadservices.com/~a/CWf4sshsTGXfc8Hg2jfPGWsWV-8/i" border="0" ismap="true"></img></a></p><div class="feedflare">
<a href="http://feedproxy.google.com/~f/Centernetworks-?a=iN8fwfOC"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=iN8fwfOC" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=RSocJTe6"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=RSocJTe6" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=oSL6bBe4"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=52" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=RC4ufRGO"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=131" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=UGxJnf0T"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=159" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=Yl6t81DV"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=160" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=M3wSceCR"><img src="http://feedproxy.google.com/~f/Centernetworks-?d=158" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=E7c6D549"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=E7c6D549" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Centernetworks-?a=wRgQjKDt"><img src="http://feedproxy.google.com/~f/Centernetworks-?i=wRgQjKDt" border="0"></img></a>
</div><img src="http://feedproxy.google.com/~r/Centernetworks-/~4/GRttajmP3Ug" height="1" width="1"/>]]></content:encoded>
      <pubDate>Thu, 20 Nov 2008 05:40:30 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/cafemom">cafemom</category>
      <category domain="http://www.softratty.com/tag/network">network</category>
      <category domain="http://www.softratty.com/tag/cafemom notes">cafemom notes</category>
      <category domain="http://www.softratty.com/tag/cafemom news">cafemom news</category>
      <category domain="http://www.softratty.com/tag/network include">network include</category>
      <category domain="http://www.softratty.com/tag/million unique visitors">million unique visitors</category>
      <category domain="http://www.softratty.com/tag/burst media">burst media</category>
      <category domain="http://www.softratty.com/tag/google trends">google trends</category>
      <category domain="http://www.softratty.com/tag/sales strategy">sales strategy</category>
      <source url="http://feedproxy.google.com/~r/Centernetworks-/~3/GRttajmP3Ug/cafemom-plus-ad-network">CafeMom Launches Ad Network for Mom Sites</source>
    </item>
    <item>
      <title><![CDATA[Cool iPhone Icon Coaster Set for the Holidays]]></title>
      <link>http://www.softratty.com/article/78277f849614c20c6c679f8cb7db2b0a</link>
      <guid>http://www.softratty.com/article/78277f849614c20c6c679f8cb7db2b0a</guid>
      <description><![CDATA[Meninos is a creative team with experience from a wide range of clients, specialized in illustration, graphics and motion design, according to the website copy. the iPhone icon coaster set pictured...]]></description>
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<p><a href="http://cultofmac.com/wp-content/uploads/coasters-1.jpg"><img src="http://cultofmac.com/wp-content/uploads/coasters-1.jpg" alt="" title="coasters-1" width="620" /></a></p>
<p><a href="http://www.meninos.us/">&#8220;Meninos</a> is a creative team with experience from a wide range of clients, specialized in illustration, graphics and motion design,&#8221; according to the website copy. the iPhone icon coaster set pictured above is but one of many whimsical designs available on what appears to be a website based in Brazil.</p>
<p>&#8220;We start making this products for personal use, then for friends and now we sell for friends of friends,&#8221; they say. All products are designed and created (hand made) by the artists and designers at Meninos studio, where they like to make things <a href="http://www.meninos.us/shop/en/shop.html">simple and different</a>.</p>
]]></content:encoded>
      <pubDate>Thu, 20 Nov 2008 02:35:42 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/friends">friends</category>
      <category domain="http://www.softratty.com/tag/meninos studio">meninos studio</category>
      <category domain="http://www.softratty.com/tag/meninos">meninos</category>
      <category domain="http://www.softratty.com/tag/wide range">wide range</category>
      <category domain="http://www.softratty.com/tag/motion design">motion design</category>
      <category domain="http://www.softratty.com/tag/website based">website based</category>
      <category domain="http://www.softratty.com/tag/products">products</category>
      <category domain="http://www.softratty.com/tag/whimsical designs">whimsical designs</category>
      <category domain="http://www.softratty.com/tag/website copy">website copy</category>
      <source url="http://cultofmac.com/cool-iphone-icon-coaster-set-for-the-holidays/4931">Cool iPhone Icon Coaster Set for the Holidays</source>
    </item>
    <item>
      <title><![CDATA[That Was Quick: Google Shuts Lively Down]]></title>
      <link>http://www.softratty.com/article/46ddbef0e1b80720b531563660fea174</link>
      <guid>http://www.softratty.com/article/46ddbef0e1b80720b531563660fea174</guid>
      <description><![CDATA[Without much fanfare, the 20% time project Lively is now facing the end of its brief lifespan, as Google announced today that the virtual chat and meeting tool is set to be shut down by the end of the...]]></description>
      <content:encoded><![CDATA[<p><img style="display: inline; margin-left: 0px; margin-right: 0px" src="http://mashable.com/wp-content/uploads/2008/07/livelylogo.gif" align="right" /> Without much fanfare, the 20% time project Lively is now facing the end of it’s brief lifespan, as <a href="http://googleblog.blogspot.com/2008/11/lively-no-more.html" target="_blank">Google announced today</a> that the virtual chat and meeting tool is set to be shut down by the end of the year.</p>
<blockquote><p>“…despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we&#8217;ve decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business. <a href="http://www.lively.com/html/landing.html">Lively.com</a> will be discontinued at the end of December, and everyone who has worked on the project will then move on to other teams.”</p>
</blockquote>
<p>Given the already vast amount of resources being devoted to their core company interests like search, ads, and apps, there is likely other reasons behind the shutdown, like the inability to police the service in the manner they planned, or the fact that hardly anyone uses it.</p>
<p><a href="http://mashable.com/wp-content/uploads/2008/11/livelychart.png"><img title="lively-chart" style="border-right: 0px; border-top: 0px; display: block; float: none; margin-left: auto; border-left: 0px; margin-right: auto; border-bottom: 0px" height="150" alt="lively-chart" src="http://mashable.com/wp-content/uploads/2008/11/livelychart-thumb.png" width="454" border="0" /></a></p>
<h3>There’s No Sex in the Champagne Room in Lively</h3>
<p><img style="display: inline; margin-left: 0px; margin-right: 0px" height="115" src="http://mashable.com/wp-content/uploads/2008/07/virtual-sex.jpg" width="240" align="right" />Frankly, I didn’t imagine that the service would be that unpopular, but perhaps I should have.&#160; Linden Lab’s Second Life has had issues creating a legitimate and sizable userbase outside it’s red light district. </p>
<p>The other popular service that was anything akin to what Lively had to offer was the immensely popular (and profitable) <a href="http://imvu.com" target="_blank">IMVU</a>, which thrives off their always flirtatious, frequently risqué, and occasionally obscene userbase.</p>
<p>Meanwhile, Lively promised to be all the fun of a virtual chat room with none of the ‘benefits’ offered by its competitors, promising to root out what <a href="http://mashable.com/2008/07/10/lively-sex/" target="_blank">I’ve always called the building blocks of the Internet</a>:</p>
<blockquote><p>I’ve said it before and I’ll say it again - the Internet has been built on two cornerstones: sex and hate. You’ll have griefers anywhere there’s a group of people, and if there’s anywhere that creativity’s encouraged, folks will use that creativity to come up with new ways to talk about, view, or engage in virtual sex.</p>
<p>As <a href="http://ericrice.com/spin">Eric Rice</a> <a href="http://friendfeed.com/e/4d01e5f1-499b-46ec-a78d-63f44fcfeffc/Looking-at-the-top-rooms-on-Lively-right-now-Sex/">noted on FriendFeed</a> last night, though, “the top rooms on Lively right now: Sex, Gay, Sex, Goons, Brasil, Developer City, Caroline, Sex, Sex, Sex.”</p>
</blockquote>
<p>It’s unfortunate that this technology wasn’t pushed a little bit further, as I think Google had a real opportunity to advance the future of what we see as “the Internet experience” to new heights. Unfortunately, their goals simply didn’t align with their blue-sky methods, and it was doomed to fail from the beginning.</p>
<p>---<br />Related Articles at Mashable | All That's New on the Web:</p><p><a href="http://mashable.com/2008/07/10/lively-sex/">No Sex in Lively? Yeah, Right!</a><br /><a href="http://mashable.com/2008/07/08/google-lively/">Google Launches Lively to Create a Virtual World Across Social Networks</a><br /><a href="http://mashable.com/2008/07/09/google-new-products-2/">Is Google Building a Media Empire Based on Your Searches?  Of Course.</a><br /><a href="http://mashable.com/2008/08/04/teen-sex-lively/">Underage Sex in Google&#8217;s Lively</a><br /><a href="http://mashable.com/2008/10/01/oddcast-avatar-space/">Oddcast&#8217;s Talking Avatars Have a New Virtual Home with AvatarSpace</a><br /><a href="http://mashable.com/2007/08/25/mark-cuban-to-appear-on-dancing-with-the-stars/">Mark Cuban To Appear on Dancing With the Stars?</a><br /><a href="http://mashable.com/2007/07/24/respectance-2/">Respectance Gets $1.5 Million, Posthumously</a></p>
<p><a href="http://feedads.googleadservices.com/~a/Xq7KuGq-W5U05S15P4KLYVoj9p8/a"><img src="http://feedads.googleadservices.com/~a/Xq7KuGq-W5U05S15P4KLYVoj9p8/i" border="0" ismap="true"></img></a></p><div class="feedflare">
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</div><img src="http://feedproxy.google.com/~r/Mashable/~4/_9NlEx91RuE" height="1" width="1"/>]]></content:encoded>
      <pubDate>Thu, 20 Nov 2008 02:17:47 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/lively">lively</category>
      <category domain="http://www.softratty.com/tag/virtual sex">virtual sex</category>
      <category domain="http://www.softratty.com/tag/sex">sex</category>
      <category domain="http://www.softratty.com/tag/googles lively">googles lively</category>
      <category domain="http://www.softratty.com/tag/time project lively">time project lively</category>
      <category domain="http://www.softratty.com/tag/project">project</category>
      <category domain="http://www.softratty.com/tag/google launches lively">google launches lively</category>
      <category domain="http://www.softratty.com/tag/google">google</category>
      <category domain="http://www.softratty.com/tag/virtual">virtual</category>
      <source url="http://feedproxy.google.com/~r/Mashable/~3/_9NlEx91RuE/">That Was Quick: Google Shuts Lively Down</source>
    </item>
    <item>
      <title><![CDATA[That Was Quick: Google Kills Virtual World 'Lively' (GOOG)]]></title>
      <link>http://www.softratty.com/article/c6df31f6c8ecd14bed72584c12b1435e</link>
      <guid>http://www.softratty.com/article/c6df31f6c8ecd14bed72584c12b1435e</guid>
      <description><![CDATA[Google (GOOG) is killing its virtual world, Lively , after less than five months, to focus more on its &quot;core search, ads and apps business
Smart move, given the rotting economy and pressure for Google...]]></description>
      <content:encoded><![CDATA[<p><img class="float_right" src="/~~/f?id=4874d7a1796c7aa60049d72d&maxX=320&maxY=230" border="0" alt="lively.JPG" title="lively.JPG" width="320" height="230" />Google (GOOG) is killing <a href="http://www.alleyinsider.com/2008/7/google-no-sex-in-second-life-killer-lively-goog-">its virtual world, Lively</a>, after less than five months, to <a href="http://googleblog.blogspot.com/2008/11/lively-no-more.html">focus</a> more on its "core search, ads and apps business."</p>
<p>Smart move, given the rotting economy and pressure for Google to control costs and hit its numbers. One easy way to help both of those: Pull resources away from silly, unnecessary side projects.</p>
<p>(Wonder what else is on the chopping block. <a href="http://www.alleyinsider.com/contact">Let us know</a>.)</p>
<p>From <a href="http://googleblog.blogspot.com/2008/11/lively-no-more.html">Google</a>:</p>
<p style="padding-left: 30px;">In July we launched Lively in Google Labs because we wanted users to be able to interact with their friends and express themselves online in new ways. Google has always been supportive of this kind of experimentation because we believe it's the best way to create groundbreaking products that make a difference to people's lives. But we've also always accepted that when you take these kinds of risks not every bet is going to pay off. <br /><br />That's why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we've decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business. <a href="http://www.lively.com/html/landing.html">Lively.com</a> will be discontinued at the end of December, and everyone who has worked on the project will then move on to other teams.<br /><br />We'd encourage all Lively users to capture your hard work by taking videos and screenshots of your rooms.</p>
<p><strong>See Also:</strong><br /><a href="../../2008/9/will-google-s-lively-turn-into-a-virtual-arcade-goog-">Will Google's Lively Turn Into A Virtual Arcade?</a><br /><a href="../../2008/8/is-sex-coming-to-google-s-lively-after-all-goog-">Is Sex Coming To Google's Lively After All?</a><br /><a href="../../2008/7/google-no-sex-in-second-life-killer-lively-goog-">Google: No Sex in Second Life-Killer Lively</a></p>
<p><a href="http://feedads.googleadservices.com/~a/pZlcaOja1VTl48E07OgE2FF7QEI/a"><img src="http://feedads.googleadservices.com/~a/pZlcaOja1VTl48E07OgE2FF7QEI/i" border="0" ismap="true"></img></a></p><div class="feedflare">
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</div><img src="http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~4/3GVaTvhqfWU" height="1" width="1"/>]]></content:encoded>
      <pubDate>Wed, 19 Nov 2008 20:40:00 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/lively">lively</category>
      <category domain="http://www.softratty.com/tag/google">google</category>
      <category domain="http://www.softratty.com/tag/life-killer lively">life-killer lively</category>
      <category domain="http://www.softratty.com/tag/virtual">virtual</category>
      <category domain="http://www.softratty.com/tag/virtual world">virtual world</category>
      <category domain="http://www.softratty.com/tag/users">users</category>
      <category domain="http://www.softratty.com/tag/lively users">lively users</category>
      <category domain="http://www.softratty.com/tag/google labs">google labs</category>
      <category domain="http://www.softratty.com/tag/apps business">apps business</category>
      <source url="http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/3GVaTvhqfWU/that-was-quick-google-kills-virtual-world-lively-goog-">That Was Quick: Google Kills Virtual World 'Lively' (GOOG)</source>
    </item>
    <item>
      <title><![CDATA[New Sites By Wap Review Readers]]></title>
      <link>http://www.softratty.com/article/5bcedda6551a4ff6ef45533c2f18c2b9</link>
      <guid>http://www.softratty.com/article/5bcedda6551a4ff6ef45533c2f18c2b9</guid>
      <description><![CDATA[A couple of regular Wap Review readers contacted me this week to announce new mobile sites they have created. I don't automatically post about every personal site that I hear about but these are...]]></description>
      <content:encoded><![CDATA[<p><img title="Mobility Beat Homepage" src="http://wapreview.com/images/MobilityBeat.png" alt="Mobility Beat Homepage" width="182" height="226" align="left" />A couple of regular Wap Review readers contacted me this week to announce new mobile sites they have created.  I don't automatically post about every personal site that I hear about but these are quality sites offering unique content so I'm more than willing to add them to the directory and portal and give them a little plug.</p>
<p>First up is Ryan Kairer whose <a title="mobile site" href="http://phonefavs.com/">PhoneFavs</a> and <a title="mobile site" href="http://www.palminfocenter.com/mobile/">Palm InfoCenter</a> I've covered previously.  The prolific Ryan has just launched three new mobile (and web) sites,<strong><em> Mobility Beat, Tech News Tube</em></strong> and <strong><em>Mac Hash</em></strong>.  They are all tech news agregators and share the same template and architecture but each has a different focus.</p>
<p><em>Mobility Beat</em> (<a title="mobile site" href="http://m.mobilitybeat.com/">m.mobilitybeat.com</a>) gathers the latest mobile industry and handset news from several dozen sites including <em>All About Symbian, Phone Scoop, Engadget Mobile, Gizmodo, jkOnTheRun, MobileBurn</em> and many lesser known blogs including <em>Wap Review</em>. The site's attractive front page lists the title of each item together with the site's logo.  Items posted in the last hour are marked with a blue dot.  You can filter the items to include only  a articles covering a  specific topic like "<em>Android</em>" or "<em>Windows Mobile</em>".</p>
<p>Clicking a headline  leads to a summary page which has options to go to the full article on the site where it was published, view a mobilized version or add the item as a social bookmark on PhonFavs.  MobilitBeat uses PhoneFav's own transcoder which is fairly basic.  It does a good job of reformatting pages as a single column but does not split large pages or resize images.  Mobilized pages from image heavy sites like TechCrunch may be too large to load on phones with basic Wap browsers.  My suggestion to anyone building a site like this, is to use Google's transcoder rather than rolling your own.  Google's works, it's free and Google doesn't seem to mind.</p>
<p><em>Tech News Tube</em> (<a title="mobile site" href="http://m.technewstube.com/">m.technewstube.com</a>) shares the same basic design and features as MobilityBeat but it's TOPIC is general tech news and its sources are the usual suspects like <em>Ars Technica, Digg, Engadget, GigaOM, Gizmodo, Slashdot, The Register, Tom's Hardware</em> and <em>VentureBeat</em>.</p>
<p><em>Mac Hash</em> (<a title="mobile site" href="http://m.machash.com">m.machash.com</a>) Is all things Apple, with the freshest stories pulled from the Apple Faithful's favorite sites: AppleInsider, iLounge, MacNN, MacRumors, Macworld, TUAW and over a dozen more.</p>
<p><img class="alignnone" title="SitiosWAP" src="http://wapreview.com/images/SitiosWAP.png" alt="SitiosWAP" width="182" height="226" align="right" />The other new site is from Salvador Gonzalez whose<em><strong> SitiosWAP</strong></em>, is one of the most popular Spanish language mobile web portals.  Salvador has just released an English language edition of SitiosWA.</p>
<p>The focus of SitiosWAP is to provide a mobile directory aimed primarily at the Hispanic audience, with sites selected on the basis of the quality of their information and services. There are extensive listings of mobile properties from and about each of the Latin American countries and Spain as well as links to Spanish editions of major US and International mobile news, sports, travel and information sites</p>
<p>The new site, <a href="http://english.sitioswap.com/">english.sitioswap.com</a> has an English user interface and lists and links to sites in both English and Spanish.  It seems like a good destination for someone who is bilingual but whose Spanish is not quite as strong as their English and for anyone  learning Spanish.</p>
<p>I've added these sites to the WapReview Directory in the followwing categories:</p>
<p><em>Mobility Beat</em> - <a href="http://wapreview.com/index.php?id=198">Technology/Mobile/News - Reviews</a><br />
<em>Tech News Tube</em> - <a href="http://wapreview.com/index.php?id=98">Technology/Tech News</a><br />
<em>Mac Hash</em> -<a href="http://wapreview.com/index.php?id=1036">Technology/Apple</a><br />
<em>SitiosWAP</em> - <a href="http://wapreview.com/index.php?id=134">Portals</a></p>
<p>If you have discovered or created a mobile site I'd love to hear about it.  Please leave a comment on this post or use the <a href="http://wapreview.com/blog/?page_id=85">Contact Form</a> and  provide the following information;</p>
<ul>
<li>Site name as you would like it to appear in the directory.</li>
<li>Mobile Site URL.</li>
<li>A brief description of the site. In particular I want to know what makes this site different from and superior to other similar mobile web sites.</li>
</ul>
<p>Please note that Wap Review is focused on <span style="font-weight: bold;">free and ad-supported, off-deck mobile browsing</span> and does <span style="font-weight: bold;">not</span> cover the following types of sites and services.</p>
<ul>
<li>Sites that are on-deck only.</li>
<li>Pay or subscription sites or sites sites selling downloadable content such as ringtones or games.</li>
<li>Gambling, dating or adult sites.</li>
<li>Non-mobile sites.</li>
<li>Installable mobile applications except web browsers.</li>
<li>Sites that are not in English.</li>
</ul>
<p>I receive many more submissions than I can possibly cover. I'm much more likely to write about your site if it's free from validation errors, scores a four or better on the <a title="mobile site" href="http://ready.mobi/launch.jsp?locale=en_EN">Ready.mobi</a> Test and provides iunique information or services that will be useful to Wap Review readers.</p>
<p><em>Related</em>: <a href="http://wapreview.com/blog/?p=494">PhoneFavs - Mobile One Stop Shop</a><br />
<hr /><a rel="license" href="http://creativecommons.org/licenses/by/3.0/us/"><img alt="Creative Commons License" style="border-width:0" width="80" height="15" src="http://i.creativecommons.org/l/by/3.0/us/80x15.png"/></a><br/>This item from the <a href="http://wapreview.com/blog">Wap Review Blog</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/3.0/us/">Creative Commons Attribution 3.0 United States License</a>.</p>

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<a href="http://feeds.feedburner.com/~f/WapReview?a=E2aVn"><img src="http://feeds.feedburner.com/~f/WapReview?i=E2aVn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/WapReview?a=YZARn"><img src="http://feeds.feedburner.com/~f/WapReview?i=YZARn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/WapReview?a=7rUzN"><img src="http://feeds.feedburner.com/~f/WapReview?i=7rUzN" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/WapReview?a=FCySn"><img src="http://feeds.feedburner.com/~f/WapReview?i=FCySn" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/WapReview?a=X86fN"><img src="http://feeds.feedburner.com/~f/WapReview?i=X86fN" border="0"></img></a>
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      <pubDate>Wed, 19 Nov 2008 17:44:13 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/sites">sites</category>
      <category domain="http://www.softratty.com/tag/information sites">information sites</category>
      <category domain="http://www.softratty.com/tag/information">information</category>
      <category domain="http://www.softratty.com/tag/image heavy sites">image heavy sites</category>
      <category domain="http://www.softratty.com/tag/mobile sites">mobile sites</category>
      <category domain="http://www.softratty.com/tag/mobile site">mobile site</category>
      <category domain="http://www.softratty.com/tag/site">site</category>
      <category domain="http://www.softratty.com/tag/adult sites">adult sites</category>
      <category domain="http://www.softratty.com/tag/sites sites">sites sites</category>
      <source url="http://feeds.feedburner.com/~r/WapReview/~3/458796280/">New Sites By Wap Review Readers</source>
    </item>
    <item>
      <title><![CDATA[New Sites By Wap Review Readers]]></title>
      <link>http://www.softratty.com/article/35db22e24fa4d00c95f8f2fa5cb240ab</link>
      <guid>http://www.softratty.com/article/35db22e24fa4d00c95f8f2fa5cb240ab</guid>
      <description><![CDATA[A couple of regular Wap Review readers contacted me this week to announce new mobile sites they have created. I don't automatically post about every personal site that I hear about but these are...]]></description>
      <content:encoded><![CDATA[<p><img title="Mobility Beat Homepage" src="http://wapreview.com/images/MobilityBeat.png" alt="Mobility Beat Homepage" width="182" height="226" align="left" />A couple of regular Wap Review readers contacted me this week to announce new mobile sites they have created.  I don't automatically post about every personal site that I hear about but these are quality sites offering unique content so I'm more than willing to add them to the directory and portal and give them a little plug.</p>
<p>First up is Ryan Kairer whose <a title="mobile site" href="http://phonefavs.com/">PhoneFavs</a> and <a title="mobile site" href="http://www.palminfocenter.com/mobile/">Palm InfoCenter</a> I've covered previously.  The prolific Ryan has just launched three new mobile (and web) sites,<strong><em> Mobility Beat, Tech News Tube</em></strong> and <strong><em>Mac Hash</em></strong>.  They are all tech news agregators and share the same template and architecture but each has a different focus.</p>
<p><em>Mobility Beat</em> (<a title="mobile site" href="http://m.mobilitybeat.com/">m.mobilitybeat.com</a>) gathers the latest mobile industry and handset news from several dozen sites including <em>All About Symbian, Phone Scoop, Engadget Mobile, Gizmodo, jkOnTheRun, MobileBurn</em> and many lesser known blogs including <em>Wap Review</em>. The site's attractive front page lists the title of each item together with the site's logo.  Items posted in the last hour are marked with a blue dot.  You can filter the items to include only  a articles covering a  specific topic like "<em>Android</em>" or "<em>Windows Mobile</em>".</p>
<p>Clicking a headline  leads to a summary page which has options to go to the full article on the site where it was published, view a mobilized version or add the item as a social bookmark on PhonFavs.  MobilitBeat uses PhoneFav's own transcoder which is fairly basic.  It does a good job of reformatting pages as a single column but does not split large pages or resize images.  Mobilized pages from image heavy sites like TechCrunch may be too large to load on phones with basic Wap browsers.  My suggestion to anyone building a site like this, is to use Google's transcoder rather than rolling your own.  Google's works, it's free and Google doesn't seem to mind.</p>
<p><em>Tech News Tube</em> (<a title="mobile site" href="http://m.technewstube.com/">m.technewstube.com</a>) shares the same basic design and features as MobilityBeat but it's TOPIC is general tech news and its sources are the usual suspects like <em>Ars Technica, Digg, Engadget, GigaOM, Gizmodo, Slashdot, The Register, Tom's Hardware</em> and <em>VentureBeat</em>.</p>
<p><em>Mac Hash</em> (<a title="mobile site" href="http://m.machash.com">m.machash.com</a>) Is all things Apple, with the freshest stories pulled from the Apple Faithful's favorite sites: AppleInsider, iLounge, MacNN, MacRumors, Macworld, TUAW and over a dozen more.</p>
<p><img class="alignnone" title="SitiosWAP" src="http://wapreview.com/images/SitiosWAP.png" alt="SitiosWAP" width="182" height="226" align="right" />The other new site is from Salvador Gonzalez whose<em><strong> SitiosWAP</strong></em>, is one of the most popular Spanish language mobile web portals.  Salvador has just released an English language edition of SitiosWA.</p>
<p>The focus of SitiosWAP is to provide a mobile directory aimed primarily at the Hispanic audience, with sites selected on the basis of the quality of their information and services. There are extensive listings of mobile properties from and about each of the Latin American countries and Spain as well as links to Spanish editions of major US and International mobile news, sports, travel and information sites</p>
<p>The new site, <a href="http://english.sitioswap.com/">english.sitioswap.com</a> has an English user interface and lists and links to sites in both English and Spanish.  It seems like a good destination for someone who is bilingual but whose Spanish is not quite as strong as their English and for anyone  learning Spanish.</p>
<p>I've added these sites to the WapReview Directory in the followwing categories:</p>
<p><em>Mobility Beat</em> - <a href="http://wapreview.com/index.php?id=198">Technology/Mobile/News - Reviews</a><br />
<em>Tech News Tube</em> - <a href="http://wapreview.com/index.php?id=98">Technology/Tech News</a><br />
<em>Mac Hash</em> -<a href="http://wapreview.com/index.php?id=1036">Technology/Apple</a><br />
<em>SitiosWAP</em> - <a href="http://wapreview.com/index.php?id=134">Portals</a></p>
<p>If you have discovered or created a mobile site I'd love to hear about it.  Please leave a comment on this post or use the <a href="http://wapreview.com/blog/?page_id=85">Contact Form</a> and  provide the following information;</p>
<ul>
<li>Site name as you would like it to appear in the directory.</li>
<li>Mobile Site URL.</li>
<li>A brief description of the site. In particular I want to know what makes this site different from and superior to other similar mobile web sites.</li>
</ul>
<p>Please note that Wap Review is focused on <span style="font-weight: bold;">free and ad-supported, off-deck mobile browsing</span> and does <span style="font-weight: bold;">not</span> cover the following types of sites and services.</p>
<ul>
<li>Sites that are on-deck only.</li>
<li>Pay or subscription sites or sites sites selling downloadable content such as ringtones or games.</li>
<li>Gambling, dating or adult sites.</li>
<li>Non-mobile sites.</li>
<li>Installable mobile applications except web browsers.</li>
<li>Sites that are not in English.</li>
</ul>
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<p><em>Related</em>: <a href="http://wapreview.com/blog/?p=494">PhoneFavs - Mobile One Stop Shop</a><br />
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      <pubDate>Wed, 19 Nov 2008 17:44:13 +0000</pubDate>
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      <title><![CDATA[WALKTHROUGH: How SoundCloud Excels at Web Music Usability]]></title>
      <link>http://www.softratty.com/article/e119c77d04c575406730f34122489094</link>
      <guid>http://www.softratty.com/article/e119c77d04c575406730f34122489094</guid>
      <description><![CDATA[Online music and its controversies are unavoidable, and with no end of hunger for access to tunes, the market has been an evolving battleground. With mavericks (in the non-Palin sense) like the...]]></description>
      <content:encoded><![CDATA[<p><img src="http://mashable.com/wp-content/uploads/2008/11/soundcloudjpg.jpg" alt="" title="soundcloudjpg" align="right" class="alignright size-full wp-image-51016" />Online music and its controversies are unavoidable, and with no end of hunger for access to tunes, the market has been an evolving battleground. With  mavericks (in the non-Palin sense) like the aptly-named <a href="http://grooveshark.com/" target="_blank">Grooveshark</a> seeking to take a  bite out of things, it&#8217;s refreshing to know that some services are using a lateral method — a &#8220;<a href="http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1227062731&amp;sr=8-1" target="_blank">blue  ocean</a>&#8221; approach, you might say.</p>
<p><a href="http://www.soundcloud.com" target="_blank">SoundCloud</a> is one such service. Previously in  <a href="http://www.mashable.com/2008/07/04/web-20-invites-for-july-4th-2008/">invite-only beta</a>, SoundCloud launched publicly in October. The service lets you &#8220;move music fast &amp; easy. The platform takes the daily hassle out  of receiving, sending &amp; distributing music for artists, record labels &amp; other music professionals.&#8221;</p>
<p>Anyone can sign up for a free SoundCloud account that includes five track uploads a month. They&#8217;re already distinguishing themselves by  simplifying the process of sending demos to record labels, something which has historically been done by sub-optimal &#8220;attach an MP3&#8243; email or form submission. I&#8217;ve done a lot of multimedia compilation, and all those extra steps to sort  files gets tiring and dampens the joy of listening.</p>
<h2>Beyond the usual…</h2>
<p>Here&#8217;s where it gets really exciting: <strong>SoundCloud is exceptionally blissful to use</strong>. Not just pretty, but practical. Beyond the usual AJAX and Flash touches that reduce page reloads and imbue a sense of sheen, there are helpful features that are often found on desktop music apps but seldom on web  ones. </p>
<p>For example, after a song&#8217;s uploaded, <strong>you can tap BPM</strong> (Beats Per Minute). Part of the reasoning behind this is because SoundCloud has <a href="http://blog.soundcloud.com/2008/11/17/remixes-everywhere%e2%80%93this-time-for-john-dahlback/" target="_blank">started  holding remix contests</a>, where knowing the tempo is essential to syncing  parts, also known as &#8220;stems&#8221;, with others. Even better, you get a  <strong><em>true</em> waveform</strong> with your beautifully embeddable widget  — a pleasure to navigate, especially if you&#8217;ve ever been disappointed by all the  pseudo-volume meters and fake waveforms out there (which is a Flash dev&#8217;s inside joke in some circles).</p>
<p align="center"><a href="http://soundcloud.com/torley/action-sequence-1"><img src="http://mashable.com/wp-content/uploads/2008/11/action-sequencepng.jpg" alt="" title="action-sequence" class="alignnone size-full wp-image-51096" /></a></p>
<p>Even the upload process is a pleasure. While there&#8217;s <strong>no batch  uploader <a href="http://getsatisfaction.com/soundcloud/topics/batch_upload" target="_blank">yet</a></strong> — which would be highly time-saving for musicians with large catalogs who&#8217;ve  upgraded to the somewhat confusingly-named &#8220;PRO Max&#8221; account @ €60/month — the  uploader is as close to a practical flow as I&#8217;ve seen: you use a standard  browser to select a file, a progress bar with countdown appears, and there are a few required fields. </p>
<p>Not just MP3s are uploadable: <strong>WAV, AIF, AAC, FLAC  and OGG are supported</strong>. This is great news for professionals concerned  about lossless fidelity. If desired, you can add genre details, and being forward-thinking, they&#8217;ve included <a href="http://creativecommons.org/" target="_blank">Creative Commons</a> as a licensing choice.  The only unfriendliness I came across was getting a weird &#8220;(-280)&#8221; error after uploading that I wasn&#8217;t able to reproduce.</p>
<p align="center"><img src="http://mashable.com/wp-content/uploads/2008/11/dropbboxpng.jpg" alt="" title="dropbbox" class="alignnone size-full wp-image-51098" /></p>
<p>Feature request: as your music collection builds, <strong>it&#8217;d be great to </strong><strong>mass-set permissions</strong>. And keywords should be clickable to find other stuff tagged similarly, as the similarly orange-and-purple <a href="http://www.jamendo.com/en/">Jamendo</a> allows.</p>
<p>If you run a site and want to accept music, you can embed a SoundCloud  DropBox in your sidebar, as <a href="http://www.synthtopia.com/" target="_blank">Synthtopia</a> has done. The first time I saw it, my first reaction was to drag an MP3 from my  desktop to it — unfortunately that didn&#8217;t work, as it&#8217;s really just a button you  click to get to the standard upload form. Nonetheless, I&#8217;ve noticed more of  these popping up, suggesting they&#8217;re catching on.</p>
<h2>What about the social aspects of SoundCloud?</h2>
<p>You can add <strong>timed comments</strong> to a track, which is handy for  calling out highlights like &#8220;OMG THIS BREAKDOWN ROX!&#8221; A few video-sharing sites  like <a href="http://www.viddler.com/" target="_blank">Viddler</a> have a similar feature, and  it&#8217;s not unlike adding markers or hit points in a full-fledged DAW.</p>
<p>You can choose whether your uploaded tracks are public or private.  Interestingly, even if you&#8217;re on a free account, I discovered you can go above the five tracks/month limit by uploading to your own or other people&#8217;s DropBoxes, and I&#8217;ve asked SoundCloud about how this is intended to work. There&#8217;s a public  gallery of <a href="http://soundcloud.com/hot" target="_blank">Hot Music</a> and <a href="http://soundcloud.com/latest" target="_blank">Latest Tracks</a>, and mandatory social  networking features like adding friends are present. In this Rickroll Era, even  <a href="http://blog.soundcloud.com/2008/10/29/mchammer/" target="_blank">MC Hammer</a> is  getting in on the fun:</p>
<p align="center"><img src="http://mashable.com/wp-content/uploads/2008/11/hot-musicpng.jpg" alt="" title="hot-music" class="alignnone size-full wp-image-51100" /></p>
<p>And suitably, when they can&#8217;t build their own solutions, SoundCloud  piggybacks on complementary companies, using <a href="http://seesmic.com/" target="_blank">Seesmic</a> for video blog comments and <a href="http://getsatisfaction.com/soundcloud" target="_blank">Get Satisfaction</a> for support.  I&#8217;ve also noticed they have a running Flickr stream of photos tagged  &#8220;soundcloud.&#8221; Observing what other companies SoundCloud is aligned with  <strong>gives glimmers into their philosophy on creating community</strong>. I  haven&#8217;t extensively tested their help yet, but have seen numerous positive  experiences.</p>
<p><strong>Kudos to SoundCloud for <a href="http://vimeo.com/soundcloud" target="_blank">their  excellent screencasts</a></strong>. They communicate well and compel you to try  it out firsthand — with so many sites competing for your attention, a <a href="http:www.mashable.com/2008/10/22/how-to-master-screencasts/">good video  tutorial</a> can really &#8220;sell&#8221; you what it&#8217;s all about in a couple minutes and  drive your decision to get started.</p>
<h2>3 things to look out for:</h2>
<blockquote><p>1. SoundCloud touts their <strong>API for plugging in custom apps to their  tech</strong>. Well-documented, open APIs helped spread <a href="http://flickr.com/" target="_blank">Flickr</a> and <a href="http://twitter.com/" target="_blank">Twitter</a>&#8217;s popularity, so it&#8217;ll be intriguing to  see what it does for this burgeoning audio service.</p>
<p>2. <strong>Copycats of their design by other sites.</strong> SoundCloud&#8217;s taken the usual &#8220;Web 2.0&#8243; staples (starburst graphics, share-this buttons) and done an exemplary amount of going further and leading by unique example. But even if you can bite their style, you can&#8217;t steal their community.</p>
<p>3. <strong>Will SoundCloud&#8217;s <a href="http://en.wikipedia.org/wiki/Freemium" target="_blank">freemium</a> <a href="http://soundcloud.com/pro" target="_blank">business model</a> succeed in the long  run?</strong> They currently don&#8217;t accept PayPal, but say it&#8217;s &#8220;coming soon.&#8221;</p></blockquote>
<p><em>Give SoundCloud a go and share your experiences in the comments. Have a fave site that combines the best of substance + style? Let us know!</em></p>
<p><em>Torley  amplifies your awesome with the useful and fun. He loves life, wife, and  watermelons. You can check out his music at <a href="http://torley.com/about" target="_blank">Torley.com</a></em></p>
<p>---<br />Related Articles at Mashable | All That's New on the Web:</p><p><a href="http://mashable.com/2008/07/01/web-20-invites-for-july-1st-2008/">Web 2.0 Invites for July 1st, 2008</a><br /><a href="http://mashable.com/2008/07/04/web-20-invites-for-july-4th-2008/">Web 2.0 Invites for July 4th, 2008</a><br /><a href="http://mashable.com/2008/11/10/save-time-website-registration-profiles/">HOW TO: Save Time With Website Registration and Profiles</a></p>
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      <pubDate>Wed, 19 Nov 2008 16:25:56 +0000</pubDate>
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      <source url="http://feedproxy.google.com/~r/Mashable/~3/IHrwT2gahMk/">WALKTHROUGH: How SoundCloud Excels at Web Music Usability</source>
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