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    <title><![CDATA[[SoftRatty] tag: launch]]></title>
    <link>http://www.softratty.com/tag/launch</link>
    <description></description>
    <pubDate>Mon, 01 Dec 2008 12:47:39 +0000</pubDate>
    <generator>iRatty Engine</generator>
    <docs>http://blogs.law.harvard.edu/tech/rss</docs>
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      <title><![CDATA[Lessons to Be Learned From Pownces Demise]]></title>
      <link>http://www.softratty.com/article/417b7282bc467159e713d0ee0d98758f</link>
      <guid>http://www.softratty.com/article/417b7282bc467159e713d0ee0d98758f</guid>
      <description><![CDATA[Twitter competitor Pownce is no more . Weve followed the story yesterday: it was acquired by Six Apart, but not to develop the service further: simply to acquire the talented people that worked on...]]></description>
      <content:encoded><![CDATA[<p><img src="http://mashable.com/wp-content/uploads/2007/06/pownce1.png" align="right"/>Twitter competitor <a href="http://mashable.com/2008/12/01/six-apart-acquires-pownce/">Pownce is no more</a>. We&#8217;ve followed the story yesterday: it was acquired by Six Apart, but not to develop the service further: simply to acquire the talented people that worked on Pownce. </p>
<p>I&#8217;d like to quickly revisit the story because I&#8217;ve been following Pownce from day one, I&#8217;ve actually used it more than Twitter, and I&#8217;ve been <a href="http://mashable.com/2007/06/28/pownce-2/">bullish on the service</a> because I thought it offered a compelling feature set when compared to other services in the space. I was wrong.</p>
<p>First of all, <strong>less is sometimes more</strong>. We all know that, but it was really obvious in this case: Pownce was the Twitter fan&#8217;s dream come true, adding groups, file sharing and several other highly requested features without cluttering the service with too many options. However, sometimes <a href="http://mashable.com/2008/06/29/less-is-more-unlock-the-web/">simplicity and lack of options</a> are what differentiates a service and makes it worth your while. Twitter devs may be slow when it comes to adding new features, but they&#8217;re slow on purpose, because they understand that Twitter is good, for the most part, as it is. </p>
<p>Secondly, sometimes even <strong>being much more reliable than your competitors</strong> isn&#8217;t enough for success. When you think of it, Pownce was positioned very well: it had the features, it had solid backing (it is, after all, Kevin Rose&#8217;s baby), and - although it wasn&#8217;t without technical issues itself - it came to the scene at a time when Twitter struggled with frequent downtime. And despite the fact that Twitter&#8217;s problems with downtime lasted for month, users did not move over to other services, except perhaps FriendFeed (to a certain extent). </p>
<p>The main lesson is probably this: if you&#8217;re not first to the game, but perhaps second or third, you need to do your research very thoroughly; sometimes being bigger, better and faster than the competitors simply won&#8217;t do.</p>
<p>---<br />Related Articles at Mashable | All That's New on the Web:</p><p><a href="http://mashable.com/2007/07/08/pownce-invites-increased/">Pownce Invites Increased: Please Invite Others</a><br /><a href="http://mashable.com/2008/04/09/pownce-rss-video-photo/">Pownce Adds RSS, Support For More Video/Photo Sites</a><br /><a href="http://mashable.com/2007/07/25/pownce-public-api/">Pownce To Launch Public API</a><br /><a href="http://mashable.com/2007/10/30/pownce-public-api-2/">Pownce Releases Public API</a><br /><a href="http://mashable.com/2007/07/06/pownce-invites-ebay/">Pownce Invites on eBay</a><br /><a href="http://mashable.com/2007/09/03/pownce-features/">Pownce Gets New Features</a><br /><a href="http://mashable.com/2007/07/01/pownce-facebook/">Put Pownce on Facebook</a></p>
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      <pubDate>Tue, 02 Dec 2008 08:11:32 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/twitter">twitter</category>
      <category domain="http://www.softratty.com/tag/twitter competitor pownce">twitter competitor pownce</category>
      <category domain="http://www.softratty.com/tag/pownce">pownce</category>
      <category domain="http://www.softratty.com/tag/pownce invites">pownce invites</category>
      <category domain="http://www.softratty.com/tag/twitter devs">twitter devs</category>
      <category domain="http://www.softratty.com/tag/twitter fans dream">twitter fans dream</category>
      <category domain="http://www.softratty.com/tag/service">service</category>
      <category domain="http://www.softratty.com/tag/competitors simply">competitors simply</category>
      <category domain="http://www.softratty.com/tag/simply">simply</category>
      <source url="http://feedproxy.google.com/~r/Mashable/~3/Gbj-iaqgzfw/">Lessons to Be Learned From Pownces Demise</source>
    </item>
    <item>
      <title><![CDATA[Apple readying its Greensboro Store: Is it expensive at $1.7 million?]]></title>
      <link>http://www.softratty.com/article/776517b2fe196c9075641c94387d0955</link>
      <guid>http://www.softratty.com/article/776517b2fe196c9075641c94387d0955</guid>
      <description><![CDATA[Apples speeding up the opening of its Greensboro Store and while Apple does keeps itself busy there are reports of some quarrel shaping up . The reason that has so far shaped up is; the has been some...]]></description>
      <content:encoded><![CDATA[<p align="justify"><a href="http://startupmeme.com/wp-content/uploads/2008/12/image22.png"><a href="http://startupmeme.com/apple-readying-its-greensboro-store-is-it-expensive-at-17-million/"><img title="image" style="border-right: 0px; border-top: 0px; display: block; float: none; margin-left: auto; border-left: 0px; margin-right: auto; border-bottom: 0px" height="304" alt="image-thumb22 Apple readying its Greensboro Store: Is it expensive at $1.7 million?" src="http://startupmeme.com/wp-content/uploads/2008/12/image-thumb22.png" width="404" border="0" /></a></a></p>
<p align="justify">Apple&#8217;s speeding up the opening of its Greensboro Store and while Apple does keeps itself busy there are reports of some <a href="http://www.tuaw.com/2008/05/27/details-emerge-on-future-apple-stores/">quarrel shaping up</a>. The reason that has so far shaped up is; the has been some sort of argument, whether the place is even worth Apple? The property owners have been targeted as the entire cost has touched $1.7 million, more than the $1.6 million Apple invests per store. The argument may bear no fruit now as the store is getting geared up to launch by this Christmas (hopefully).</p>
<p>---<br />Related Articles at Startup Meme:<li><a href="http://startupmeme.com/clickpass-embeds-google-hotmail-yahoo-and-facebook-into-its-openid/">ClickPass embeds Google, Hotmail, Yahoo and Facebook into its OpenID.</a></li><li><a href="http://startupmeme.com/12seconds-a-micro-video-messaging-service-or-call-it-a-true-twitter-video/">12seconds- a micro video messaging service or call it a true &ldquo;twitter video&rdquo;</a></li></p><br /><div class="feedflare">
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      <pubDate>Mon, 01 Dec 2008 20:49:19 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/apple">apple</category>
      <category domain="http://www.softratty.com/tag/greensboro store">greensboro store</category>
      <category domain="http://www.softratty.com/tag/million">million</category>
      <category domain="http://www.softratty.com/tag/store">store</category>
      <category domain="http://www.softratty.com/tag/worth apple">worth apple</category>
      <category domain="http://www.softratty.com/tag/million apple invests">million apple invests</category>
      <category domain="http://www.softratty.com/tag/true twitter video">true twitter video</category>
      <category domain="http://www.softratty.com/tag/clickpass embeds google">clickpass embeds google</category>
      <category domain="http://www.softratty.com/tag/micro video">micro video</category>
      <source url="http://feedproxy.google.com/~r/StartupMeme/~3/JubufE5Nd18/">Apple readying its Greensboro Store: Is it expensive at $1.7 million?</source>
    </item>
    <item>
      <title><![CDATA[Telephone Calls on Facebook, a Dual App]]></title>
      <link>http://www.softratty.com/article/10299a7bb8122a02dcaccd0c29551ff1</link>
      <guid>http://www.softratty.com/article/10299a7bb8122a02dcaccd0c29551ff1</guid>
      <description><![CDATA[Telephone is a recently launched Facebook application that lets you make free VoIP calls directly from Facebook. There are several other applications that enable you to do this on Facebook and other...]]></description>
      <content:encoded><![CDATA[<p><img src='http://www.allfacebook.com/images/eggphone.gif' width='139' height='120' align='left' alt='-eggPhone Logo-' /><a href='http://www.allfacebook.com/facebook-application-statistics/application/2382779607/'>Telephone</a> is a recently launched Facebook application that lets you make free VoIP calls directly from Facebook.  There are <a href="http://www.allfacebook.com/category/voip/">several other applications</a> that enable you to do this on Facebook and other networks like MySpace and Bebo, but Telephone, launched by BabyTel, is adding a few extra features to hopefully make it worth your while.  </p>
<p>After adding the Telephone app to your Facebook account, you can launch the service and make phone calls directly to your Facebook friends.  In order to make a VoIP call, both you and your friend will need to also have the application as well as the downloadable software.  But the good thing about having the software installed on your computer is that the Telephone app can then be used as a standalone desktop application for sending and receiving calls even when you don&#8217;t have Facebook open in a web browser.<br />
<span id="more-2588"></span><br />
Similar to Skype, you can make VoIP calls and send instant messages.  And similar to Digsby, the desktop app enables you to communicate with Facebook friends without having to be logged into Facebook.  So with so many features similar to existing applications, is it worth it to try the Telephone application at all?  </p>
<p>There are a few features that may be of interest to you, depending on how often you need to communicate with Facebook friends.  For instance, Telephone allows you to organize friends into groups for easy access and messaging, as well as leave voicemails for friends that aren&#8217;t currently available to talk.  Telephone also displays your call history for additional information.  The call history could prove useful given its direct integration with your Facebook network, offering insight into your own personal behavior and communication patterns.  </p>
<p>I imagine such data could be useful to other services as well, from a non-personal standpoint.  But one thing I&#8217;d love to see on the Telephone app is a more direct integration with Facebook&#8217;s existing chat tool, similar to Tokbox&#8217;s integration.  This way, you can invite friends to add the Telephone app in a more direct manner, and more readily initiate VoIP calls with friends as well.</p>
<p>While the application is robust, it doesn&#8217;t appear as though the uptake has been good.  A quick look at the <a href='http://www.allfacebook.com/facebook-application-statistics/application/2382779607/'>application chart</a> shows that traffic to the application has dropped significantly over the past month.  While we&#8217;d assume that this trend will continue, perhaps the company will adopt practices that make the application more viral under the new design.  For now we will have to wait and see.  Go <a href='http://apps.facebook.com/apps/application.php?id=2382779607'>install the telphone application</a> and judge for yourself how successful this will be.</p>
<p style='text-align:center;'>
<img src='http://www.allfacebook.com/images/babytel.gif' width='450' height='322' alt='-BabyTel Telephone Screenshot-' /></p>

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      <pubDate>Mon, 01 Dec 2008 18:51:11 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/application">application</category>
      <category domain="http://www.softratty.com/tag/standalone desktop application">standalone desktop application</category>
      <category domain="http://www.softratty.com/tag/facebook">facebook</category>
      <category domain="http://www.softratty.com/tag/facebook application">facebook application</category>
      <category domain="http://www.softratty.com/tag/telephone">telephone</category>
      <category domain="http://www.softratty.com/tag/facebook friends">facebook friends</category>
      <category domain="http://www.softratty.com/tag/friends">friends</category>
      <category domain="http://www.softratty.com/tag/calls">calls</category>
      <category domain="http://www.softratty.com/tag/application chart">application chart</category>
      <source url="http://feedproxy.google.com/~r/allfacebook/~3/Xd8gea0HftM/">Telephone Calls on Facebook, a Dual App</source>
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    <item>
      <title><![CDATA[Pownce Acquired by Six Apart, Serves Two Weeks Notice to Users]]></title>
      <link>http://www.softratty.com/article/dbefc380cdfc6617dddc9aed5050f48d</link>
      <guid>http://www.softratty.com/article/dbefc380cdfc6617dddc9aed5050f48d</guid>
      <description><![CDATA[Pownce , the microblogging service often compared to Twitter, has been acquired by Six Apart. According to the company blog , the service will be shutdown on December 15th, while the main Pownce team...]]></description>
      <content:encoded><![CDATA[<p><img src="http://mashable.com/wp-content/uploads/2007/06/pownce1.png" align="right"/><a href="http://www.pownce.com" target="_blank">Pownce</a>, the microblogging service often compared to Twitter, has been acquired by Six Apart.  According to the <a href="http://blog.pownce.com/2008/12/01/goodbye-pownce-hello-six-apart/">company blog</a>, the service will be shutdown on December 15th, while the main Pownce team – Leah Culver and Mike Malone – will join Six Apart.  Users will have the option to “import [their] posts to other blogging services such as Vox, TypePad, or WordPress.”</p>
<p>The brainchild of Culver and Digg founder Kevin Rose, <a href="http://mashable.com/2007/06/28/pownce-2">Pownce launched</a> with much fanfare in 2007.  But despite the early buzz and in many ways a superior feature-set, the service hasn’t been able to gain nearly the type of traction as the darling of short-form messaging – that of course being Twitter.</p>
<p>It doesn’t sound like Six Apart has aspirations to revamp Pownce and take on Twitter either.  They echo the sentiment that this deal is more about acquiring talent from Pownce, <a href="http://www.sixapart.com/blog/2008/12/welcome-pownce-team.html" target="_blank">writing</a>, “we are very sorry the site will be closing … We’re planning on doing great things with the help and expertise of the Pownce team, and can’t wait to see all the results of their hard work.”</p>
<p>Kevin Rose and Daniel Burka will also be joining Six Apart as advisers as part of the deal.</p>
<p>---<br />Related Articles at Mashable | All That's New on the Web:</p><p><a href="http://mashable.com/2007/07/08/pownce-invites-increased/">Pownce Invites Increased: Please Invite Others</a><br /><a href="http://mashable.com/2008/04/09/pownce-rss-video-photo/">Pownce Adds RSS, Support For More Video/Photo Sites</a><br /><a href="http://mashable.com/2007/07/25/pownce-public-api/">Pownce To Launch Public API</a><br /><a href="http://mashable.com/2007/10/30/pownce-public-api-2/">Pownce Releases Public API</a><br /><a href="http://mashable.com/2007/07/06/pownce-invites-ebay/">Pownce Invites on eBay</a><br /><a href="http://mashable.com/2007/09/03/pownce-features/">Pownce Gets New Features</a><br /><a href="http://mashable.com/2007/07/01/pownce-facebook/">Put Pownce on Facebook</a></p>
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      <pubDate>Mon, 01 Dec 2008 18:06:21 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/pownce">pownce</category>
      <category domain="http://www.softratty.com/tag/pownce invites">pownce invites</category>
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      <category domain="http://www.softratty.com/tag/kevin">kevin</category>
      <category domain="http://www.softratty.com/tag/digg founder kevin">digg founder kevin</category>
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      <category domain="http://www.softratty.com/tag/launch public api">launch public api</category>
      <source url="http://feedproxy.google.com/~r/Mashable/~3/rRARVvwi2LI/">Pownce Acquired by Six Apart, Serves Two Weeks Notice to Users</source>
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      <title><![CDATA[Joost iPhone App: A Bit Disappointing]]></title>
      <link>http://www.softratty.com/article/43c2886132bf066666b4bc6f514e1d1f</link>
      <guid>http://www.softratty.com/article/43c2886132bf066666b4bc6f514e1d1f</guid>
      <description><![CDATA[Personally, I cant get enough of the new podcast features rolled out in the iPhone/iPod touch 2.2 firmware update . Theyre now an indispensable part of my daily commuting. Thats why I was looking...]]></description>
      <content:encoded><![CDATA[<p><img class="size-full wp-image-12036 alignright" style="margin-left: 0px; margin-right: 5px;" title="joost" src="http://theappleblog.com/wp-content/uploads/2008/12/joost.png" alt="" width="125" height="125" />Personally, I can&#8217;t get enough of the new podcast features rolled out in the iPhone/iPod touch 2.2 <a href="http://theappleblog.com/2008/11/21/iphone-22-firmware-released/">firmware update</a>. They&#8217;re now an indispensable part of my daily commuting. That&#8217;s why I was looking forward to <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=295977505&amp;mt=8">Joost for the iPhone</a> (free). It seemed to have the potential to provide the same kind of time-killing power and more, because of its library of content, which includes popular film and television shows. The app comes with some caveats, however, and it remains to be seen whether those limitations will prevent the app from reaching its full potential.</p>
<p>First strike, although it doesn&#8217;t affect users in the U.S., international iPhone owners may be disappointed in the library of available content. Unless you&#8217;re a huge fan of Naruto, which seems to make up all of the Anime video section. Many services encounter problems when trying to pick up international distribution rights for all types of media. Pandora is one high profile example, as is Hulu for video. That doesn&#8217;t mean there won&#8217;t be more content available in future. The Xbox Live Marketplace has brought video to Canada and other markets, albeit behind their American launch.<br />
 <a href="http://theappleblog.com/2008/12/01/joost-iphone-app-a-bit-disappointing/#more-11902" class="more-link">(more&#8230;)</a></p>

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</div><img src="http://feedproxy.google.com/~r/TheAppleBlog/~4/Nu6JpywEQ8k" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 17:57:58 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/iphone">iphone</category>
      <category domain="http://www.softratty.com/tag/video">video</category>
      <category domain="http://www.softratty.com/tag/anime video section">anime video section</category>
      <category domain="http://www.softratty.com/tag/app">app</category>
      <category domain="http://www.softratty.com/tag/international iphone owners">international iphone owners</category>
      <category domain="http://www.softratty.com/tag/content">content</category>
      <category domain="http://www.softratty.com/tag/international distribution rights">international distribution rights</category>
      <category domain="http://www.softratty.com/tag/includes popular film">includes popular film</category>
      <category domain="http://www.softratty.com/tag/xbox live marketplace">xbox live marketplace</category>
      <source url="http://feedproxy.google.com/~r/TheAppleBlog/~3/Nu6JpywEQ8k/">Joost iPhone App: A Bit Disappointing</source>
    </item>
    <item>
      <title><![CDATA[StanzIQ to Launch Twitter Search for the Whole Web]]></title>
      <link>http://www.softratty.com/article/72e77049bfc571e29728c07a32871719</link>
      <guid>http://www.softratty.com/article/72e77049bfc571e29728c07a32871719</guid>
      <description><![CDATA[During a breaking news event, we typically sit glued to a Twitter search . And yet that method of tracking news in real time is fairly embryonic: its the first step towards all the worlds data...]]></description>
      <content:encoded><![CDATA[<p><img src="http://mashable.com/wp-content/uploads/2008/12/stanziq.jpg" alt="" title="stanziq" width="260" height="71" align="right" class="alignright" /> </p>
<p>During a breaking news event, we <a href="http://mashable.com/2008/11/27/twitter-search-mumbai/">typically sit glued</a> to a <a href="http://search.twitter.com">Twitter search</a>.  And yet that method of tracking news in real time is fairly embryonic: it&#8217;s the first step towards all the world&#8217;s data becoming real time, and available via constantly updated news feeds.</p>
<p>That&#8217;s the basis of <a href="http://stanziq.com/">StanzIQ</a>, a real time search and information app being developed to track everything from emerging terrorist situations to seeing the feedback on a live concert - on your phone, while you&#8217;re in the crowd.  </p>
<h3>True Ventures Funding</h3>
<p>On paper at least, it&#8217;s a good bet, with backing from a top VC firm and an experienced team.  StanzIQ will soon announce a <strong>$1.5 million funding round from True Ventures</strong>, and the group consists of Jack Moffitt, Patrick Mahoney and Brian Zisk, who, along with Jon Callaghan of True Ventures, were partners in <em>Green Witch Internet Radio</em> (an early open source streaming service acquired by CMGI in January 2000).  Moffitt was one of the lead developers of XMPP (Extensible Messaging and Presence Protocol), a set of open XML technologies for real-time communication.  And it&#8217;s XMPP that forms the basis of StanzIQ.  </p>
<h3>The Chesspark Connection</h3>
<p><center><img src="http://mashable.com/wp-content/uploads/2008/12/chesspark2.jpg" alt="" title="chesspark2"/></center></p>
<p>The other consumer app you might remember this team for: <a href="http://chesspark.com">Chesspark</a>.  As the company explained to Mashable:</p>
<blockquote><p>The StanzIQ team originally built a phenomenal XMPP-based infrastructure for acquiring, sorting, and distributing data in real time in order to build the Internet chess community Chesspark.  The aim was to build a real time game and community on top of the XMPP suite of protocols which is perfect for managing real time data.  We have spun off the chess site and turned our attention and our toolset to a much bigger challenge.</p>
<p>The StanzIQ team has lead the drive on building numerous Open Source Applications and Protocols which are now used by companies ranging  from giants like Microsoft to indie developers like Rogue Amoeba, not to mention their work on XMPP which is used by companies including Google, Cisco, Neuros and Yamner. StanzIQ has a number of Open Source tools which it has built, some of which are also licensed commercially including <a href="http://code.stanziq.com/speeqe">Speeqe</a>, <a href="http://code.stanziq.com/strophe">Strophe</a> (in 3 languages), <a href="http://code.stanziq.com/punjab">Punjab</a>, and <a href="http://code.stanziq.com/palaver">Palaver</a>.</p></blockquote>
<p>All of which sounds great in theory, but the proof will be in the real time results.  We&#8217;ve yet to see any.  And until we get our hands on this thing, we&#8217;re reserving judgment.</p>

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</div><img src="http://feedproxy.google.com/~r/Mashable/~4/7NUBwWt7hKI" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 17:47:13 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/data">data</category>
      <category domain="http://www.softratty.com/tag/real time data">real time data</category>
      <category domain="http://www.softratty.com/tag/real time">real time</category>
      <category domain="http://www.softratty.com/tag/stanziq">stanziq</category>
      <category domain="http://www.softratty.com/tag/real time game">real time game</category>
      <category domain="http://www.softratty.com/tag/real time results">real time results</category>
      <category domain="http://www.softratty.com/tag/team">team</category>
      <category domain="http://www.softratty.com/tag/stanziq team">stanziq team</category>
      <category domain="http://www.softratty.com/tag/true ventures">true ventures</category>
      <source url="http://feedproxy.google.com/~r/Mashable/~3/7NUBwWt7hKI/">StanzIQ to Launch Twitter Search for the Whole Web</source>
    </item>
    <item>
      <title><![CDATA[Illustrator CS4: Faster launches, new scripts, & more]]></title>
      <link>http://www.softratty.com/article/85d08df9521f6ee3c347cb32cafb2d8f</link>
      <guid>http://www.softratty.com/article/85d08df9521f6ee3c347cb32cafb2d8f</guid>
      <description><![CDATA[As I've noted a few times, I really like the way the Illustrator team focused on the fundamentals in CS4. Among these, they've made some great headway in bringing down the application's launch time....]]></description>
      <content:encoded><![CDATA[As I've noted a few times, I really like the way the Illustrator team focused on the fundamentals in CS4.  Among these, they've made some great headway in bringing down the application's launch time.  Brenda Sutherland from Illustrator QE passed along a few benchmarks:<br>
<p style="margin-top: 0; margin-bottom: 0;">&nbsp;</p>
<blockquote>
	<table border="0">
	  <tr valign="top">
	    <td width="266"><span style="margin-top: 0; margin-bottom: 0;">Win XP</span></td>
	    <td width="40"><span style="margin-top: 0; margin-bottom: 0;">CS3</span></td>
	    <td width="40"><span style="margin-top: 0; margin-bottom: 0;">CS4</span></td>
      </tr>
	  <tr valign="top">
	    <td><span style="margin-top: 0; margin-bottom: 0;">Cold Launch on Benchmark Machine*</span></td>
	    <td><span style="margin-top: 0; margin-bottom: 0;">21.7s</span></td>
	    <td><span style="margin-top: 0; margin-bottom: 0;">12.8s</span></td>
      </tr>
	  <tr valign="top">
	    <td><span style="margin-top: 0; margin-bottom: 0;">Cold Launch on User Machine**</span></td>
	    <td><span style="margin-top: 0; margin-bottom: 0;">36.4s</span></td>
	    <td><span style="margin-top: 0; margin-bottom: 0;">19.5s</span></td>
      </tr>
	  <tr valign="top">
	    <td>&nbsp;</td>
	    <td>&nbsp;</td>
	    <td>&nbsp;</td>
      </tr>
	  <tr valign="top">
	    <td><span style="margin-top: 0; margin-bottom: 0;">iMac (Leopard)</span></td>
	    <td>&nbsp;</td>
	    <td>&nbsp;</td>
      </tr>
	  <tr valign="top">
	    <td><span style="margin-top: 0; margin-bottom: 0;">Cold Launch</span></td>
	    <td><span style="margin-top: 0; margin-bottom: 0;">25.5s</span></td>
	    <td><span style="margin-top: 0; margin-bottom: 0;">16.4s</span></td>
      </tr>
    </table>
	<p style="margin-top: 0; margin-bottom: 0;">&nbsp;</p>
	<p style="margin-top: 0; margin-bottom: 0;"><em>* Benchmark machine is the optimized setup machine for taking consistent launch performance numbers. It has no virus scanner and a totally defragmented hard disk. </em></p>
	<p style="margin-top: 0; margin-bottom: 0;"><span style="font-style: italic">** User machine is the one similar to user environment, having a virus scanner, fragmented hard disk with a few common applications installed. </span></p>
	</blockquote>
<br>
My own unscientific tests (using <a href="http://www.coldpizzasoftware.com/watchit/">Watch It</a> on a 2.33GHz MacBook Pro) produce similar findings, knocking about 35% off the cold launch time & cutting the time for a warm launch roughly in half relative to CS3.  Thanks, guys!
<br>
<br>
In other AI-related news:<br><br>
<ul>
<li>The team has posted a series of <a href="http://www.adobe.com/products/illustrator/howto/?promoid=DRHWY">how-to guides and source files</a> created by leading designers.</li>
<li>Jack Westbrook came up with a set of scripts for <a href="http://hicksdesign.co.uk/journal/more-illustrator-export-scripts">exporting each AI layer as a separate PNG</a>.
</ul>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 17:24:14 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/cold launch time">cold launch time</category>
      <category domain="http://www.softratty.com/tag/cold launch">cold launch</category>
      <category domain="http://www.softratty.com/tag/time">time</category>
      <category domain="http://www.softratty.com/tag/launch time">launch time</category>
      <category domain="http://www.softratty.com/tag/illustrator">illustrator</category>
      <category domain="http://www.softratty.com/tag/similar">similar</category>
      <category domain="http://www.softratty.com/tag/illustrator team">illustrator team</category>
      <category domain="http://www.softratty.com/tag/cs4">cs4</category>
      <category domain="http://www.softratty.com/tag/hard disk">hard disk</category>
      <source url="http://blogs.adobe.com/jnack/2008/12/illustrator_cs4_faster_launches.html">Illustrator CS4: Faster launches, new scripts, &amp; more</source>
    </item>
    <item>
      <title><![CDATA[Browser Head to Head: Chrome vs Firefox vs Flock]]></title>
      <link>http://www.softratty.com/article/c049f88ebfde0084ac3c62242ddd7d5f</link>
      <guid>http://www.softratty.com/article/c049f88ebfde0084ac3c62242ddd7d5f</guid>
      <description><![CDATA[Chris Snyder is an online journalist specializing in new media. He writes about the tech biz for Wired.coms Epicenter blog
Its a long road to a victory in the browser wars. Just ask Firefox . The open...]]></description>
      <content:encoded><![CDATA[<p><img src="http://mashable.com/wp-content/uploads/2008/12/chromefirefoxflock.jpg" alt="" title="chrome-firefox-flock" align="right" class="alignright size-full wp-image-55350" /><em>Chris Snyder is an online journalist specializing in new media. He writes about the tech biz for <a rel="nofollow" href="http://blog.wired.com/business/" target="_blank">Wired.com&#8217;s Epicenter blog</a>.</em></p>
<p>It’s a long road to a victory in the browser wars. Just ask <a href="http://www.mozilla.com/en-US/firefox/" target="_blank">Firefox</a>. The open source browser which launched in 2004 just cracked the 20 percent threshold of the market share for November, according to <a href="http://marketshare.hitslink.com/report.aspx?qprid=1&amp;qpdt=1&amp;qpct=4&amp;qptimeframe=M&amp;qpsp=95&amp;qpnp=25" target="_blank">Net Applications</a>, pushing it a step closer but still miles away from IE. </p>
<p>Recently a few new players have also thrown their hats in the ring, including Google with its much-hyped <a href="http://www.google.com/chrome" target="_blank">Chrome</a> and the lesser known, Mozilla-based social web browser <a href="http://flock.com/" target="_blank">Flock</a>, which <a href="http://mashable.com/2008/10/15/flock-20/">released its 2.0 version</a> this past October. But do these newcomers even stand a chance?</p>
<h3>The Basics</h3>
<p>Firefox is gaining ground for good reason: it’s simple, reliable and secure. Its tabbed browsing led to a similar remodel in IE and it has a slew of add-ons that give it a leg up over the competition. It’s slowly becoming the new standard with a steady audience, and that will be hard to beat anytime soon. And its open source platform leaves room for alternatives and experimental niche browsers like Flock.</p>
<p>Flock 2.0 is basically a Firefox with a lot of perks and pre-installed add-ons for those heavy into social networking.  Think of it as a <a href="http://www.friendfeed.com" target="_blank">FriendFeed</a> of the browser world, which brings all of your friends from 23 various networks together in a sidebar. It is also one of the first browsers to incorporate media feeds for photos and videos.  Flock is all about sharing what you find on the web as you surf, and it allows you to accomplish this pretty easily by dragging and dropping them either into an email or onto a friend.</p>
<div style="text-align:center"><img src="http://mashable.com/wp-content/uploads/2008/12/flock.jpg" alt="" title="flock" class="alignnone size-full wp-image-55340" style="margin-top: 10px; margin-bottom: 10px;" /></div>
<p>Chrome is the polar opposite of Flock, and its big advantage is that it’s even simpler than Firefox, or any other browser out there right now.  The search bar is also integrated into the address bar, which seems to be the wave of the future, at least for those who swear by Google search and don’t need any bells and whistles. Unfortunately, Chrome&#8217;s only available for PCs at the moment.</p>
<h3>Usability</h3>
<p>Chrome wins hands down on getting the job done.  It’s quick and painless with a clear focus of searching for information using Google’s engine.  Dynamic tabbed browsing is a staple now, and if anything crashes, only that tab will go down, not your entire session, which is nice. But if you want a richer web browsing experience stick with Firefox or Flock.  There&#8217;s also no easy way to subscribe to RSS feeds from the search bar as there is with Firefox.</p>
<div style="text-align:center"><img src="http://mashable.com/wp-content/uploads/2008/12/chrome-screen.jpg" alt="" title="chrome" class="alignnone size-full wp-image-55358" style="margin-top: 10px; margin-bottom: 10px;" /></div>
<p>Flock can feel a bit overwhelming at times with all of the sidebars of information, but once you get everything set up and get the hang of it, it’s pretty convenient and preferable to keeping a million tabs open for sites like <a href="http://mashable.com/category/twitter/">Twitter</a> and <a href="http://mashable.com/category/facebook/?active=popular">Facebook</a>. The drag and drop interface is great.  When you just want to email a YouTube video or picture it’s much easier than copying any URLs, although it does also seem a bit too easy to share something that you might not want shared.</p>
<p>The only other problem with the social networks is that you can’t really fit all of that functionality into a sidebar.  It’s a good way of consolidating friends, but it’s more like a giant address book than anything else. Simple things like posting tweets are a bit confusing, with no clear box for entering in text. When a friend adds content, however, it will open up the profile in the main browser in full view, so you still need to go back to the source.</p>
<h3>Speed</h3>
<p>Despite the extra features, Flock is surprisingly just as fast as Chrome or Firefox, at least on a medium grade PC.  Looks like they’ve improved upon this concern in the latest release. And Chrome seems to have Firefox beat in this category but the difference isn&#8217;t anything drastic.</p>
<h3>Privacy</h3>
<p>Incognito &#8212; aka &#8220;porn mode&#8221; &#8211;  is the new way to surf, as every browser is picking up on this private surfing option that Safari first initiated.</p>
<p>Chrome has faced some <a href="http://www.technewsworld.com/story/Heads-Up-Chromes-Omnibox-May-Record-What-You-Type-64387.html?wlc=1228142138" target="_blank">privacy concerns</a> at launch with its Omnibox monitoring and recording too much information, but this can all be prevented by changing the default settings and going Incognito.</p>
<h3>Expandability</h3>
<div style="text-align:center"><img src="http://mashable.com/wp-content/uploads/2008/12/addons.jpg" alt="" title="addons" width="323" height="216" class="alignnone size-full wp-image-55364" style="margin-top: 10px; margin-bottom: 10px;"/></div>
<p>Chrome doesn’t support any extensions or add-ons yet, so Firefox still dominates in this area.  But if you are looking for simple, you probably don’t want much more than Chrome already offers.</p>
<h3>Final Thoughts</h3>
<p>Firefox is here to stay, but there will always be a long tail of niche alternatives like Chrome and Flock.  When Chrome moves into Mac realm it could pick up some market share from Safari.  Flock will be there for social network junkies who want to try something new, but the first step to making Flock mainstream will be for more of the social networks themselves to go mainstream. Twitter is on track, but still has a long way to go before it’s a household name. If you’re only on Facebook or MySpace, you probably don’t need to worry about the extra sidebars and features.</p>
<p>---<br />Related Articles at Mashable | All That's New on the Web:</p><p><a href="http://mashable.com/2006/11/06/flock-gets-a-new-boss-flock-10-coming/">Flock Gets a New Boss, Flock 1.0 Coming</a><br /><a href="http://mashable.com/2007/10/24/flock-public-beta/">Flock Public Beta Now Live</a><br /><a href="http://mashable.com/2007/11/05/flock-launch/">How Can Flock&#8217;s Social Browser Play Into the &#8220;Open&#8221; Movement?</a><br /><a href="http://mashable.com/2007/10/18/flock-10/">Flock&#8217;s Social Browser 1.0 Has Finally Arrived</a><br /><a href="http://mashable.com/2008/10/15/flock-20/">More is More: Flock 2.0</a><br /><a href="http://mashable.com/2006/09/13/flock-ceo-jumps-ship/">Flock CEO Jumps Ship</a><br /><a href="http://mashable.com/2008/11/05/private-browsing-firefox/">Anxious About Private Browsing in Firefox? Try the Latest Build</a></p>
<p><a href="http://feedads.googleadservices.com/~at/EKIEvQ54VGIYq530Ss6WDz3I5NE/a"><img src="http://feedads.googleadservices.com/~at/EKIEvQ54VGIYq530Ss6WDz3I5NE/i" border="0" ismap="true"></img></a></p><div class="feedflare">
<a href="http://feedproxy.google.com/~f/Mashable?a=ztzPnzTF"><img src="http://feedproxy.google.com/~f/Mashable?i=ztzPnzTF" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=08UuK7Ok"><img src="http://feedproxy.google.com/~f/Mashable?d=124" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=9vi68aRd"><img src="http://feedproxy.google.com/~f/Mashable?i=9vi68aRd" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=GwqCmcbc"><img src="http://feedproxy.google.com/~f/Mashable?i=GwqCmcbc" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=Rddl6SHU"><img src="http://feedproxy.google.com/~f/Mashable?d=52" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=0MCfBKMb"><img src="http://feedproxy.google.com/~f/Mashable?i=0MCfBKMb" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=YSVnm4Ws"><img src="http://feedproxy.google.com/~f/Mashable?d=129" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=lTBR3C8m"><img src="http://feedproxy.google.com/~f/Mashable?d=41" border="0"></img></a> <a href="http://feedproxy.google.com/~f/Mashable?a=7dPCF3aJ"><img src="http://feedproxy.google.com/~f/Mashable?d=138" border="0"></img></a>
</div><img src="http://feedproxy.google.com/~r/Mashable/~4/3vfXLpl9R74" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 17:05:39 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/flock">flock</category>
      <category domain="http://www.softratty.com/tag/browser">browser</category>
      <category domain="http://www.softratty.com/tag/chrome">chrome</category>
      <category domain="http://www.softratty.com/tag/firefox">firefox</category>
      <category domain="http://www.softratty.com/tag/flock mainstream">flock mainstream</category>
      <category domain="http://www.softratty.com/tag/mainstream">mainstream</category>
      <category domain="http://www.softratty.com/tag/flocks social browser">flocks social browser</category>
      <category domain="http://www.softratty.com/tag/source browser">source browser</category>
      <category domain="http://www.softratty.com/tag/social">social</category>
      <source url="http://feedproxy.google.com/~r/Mashable/~3/3vfXLpl9R74/">Browser Head to Head: Chrome vs Firefox vs Flock</source>
    </item>
    <item>
      <title><![CDATA[Facebook Connect: Scary but good ]]></title>
      <link>http://www.softratty.com/article/eb35bbbd14d6aaceef6bafe9fc40f6cc</link>
      <guid>http://www.softratty.com/article/eb35bbbd14d6aaceef6bafe9fc40f6cc</guid>
      <description><![CDATA[One of the companies adopting Facebook 's new log-in system, Facebook Connect , is CBS, parent company of CNET and publisher of Webware. I'm glad we're on board with this program, even if I do feel...]]></description>
      <content:encoded><![CDATA[<div class="cnet-image-div float-left" style="width: 184px;" ><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20081130/071016-facebook-preds.jpg" alt="Facebook" width="184" height="138" /></div>
<p>

One of the companies adopting <a href="http://www.facebook.com">Facebook</a>'s new log-in system, <a href="http://developers.facebook.com/news.php?blog=1&story=108">Facebook Connect</a>, is CBS, parent company of CNET and publisher of Webware. I'm glad we're on board with this program, even if I do feel it's a bit of Faustian deal. Here's why.


</p><p>

First of all, CNET's own log-in system (which you see when you want to leave a comment on a CNET blog post, write a user review, or participate in other CNET community features) is not universally loved inside CNET. There are factions here at the company who want it changed, or even eliminated in some cases. There are also people who think we could be collecting <i>more</i> data from our registered users.  The log-in system here is a political hot potato.

</p><p>


The conflict shows how important the log-in/registration system is, here and elsewhere. The value of a Web service lies in its users. More users means more opportunities to profit--by selling advertising based on what you know about your users, by selling the users services directly, by skimming a portion of the revenues users generate by traveling through your site, and by selling information about the users.  If a site doesn't "own" its users, how can it profit?

</p><p>


It can, of course. You don't need to chain your customers to your store to get them to buy things from you. That is the realization creeping across the Web in the guise of new identify and registration systems, of which Facebook Connect is one.

</p><p>


<b>Kinds of identity</b> <br />
Facebook Connect is a centralized identity service. That's not the only model. <a href="http://www.openid.net">OpenID</a> is a federated identity play--no one owns the database of users, and anyone can set up or use the standard. Functionally these distinctions are important, but asking users to understand them is a losing game. Users just want easy access to sites they like, and they want to trust that the sites they use won't steal their identity or use it in ways that are damaging to them.


</p><p>

That's why it's good to offer users more than one way to access a Web service. It's great if users can get into CNET services the old-fashioned way, with a CNET ID and password. But if we make it easy for Facebook users to come inside, that's great, too. How about OpenID? Sure, why not? It's a completely different architecture than Facebook's authentication system, but it's the job of people running Web sites to make access to services easy for users, which means supporting as many as possible and making it simple for users to choose the one they want to use.

</p><p>


No one here could look at Facebook Connect and turn down the opportunity to bring new registered users into our network. Even if they are registered elsewhere.


</p><p>

The downside, of course, is that we no longer "own" these users. If Facebook wants to turn off CNET, they can do it. Facebook also now gets monetizable information about the Facebook-registered CNET users. Not necessarily what the users do on CNET, but what they do elsewhere--valuable behavior data. The convenience of using Facebook log-ins has a price for both CNET and users: Facebook knows a lot more about you now.


</p><p>

But this is where we're going. Sites like ours will do what they do: create content and online services, and offer users community around those services. Users' identities are becoming untethered from the sites they use. More and more, services will be giving new visitors options for signing in to access the "registered" features of the sites.


</p><p>

Users get convenience. Sites get more users. Central registration authorities get incredibly valuable user behavior data. I do think everyone wins. Although nothing is free: there's more potential for abuse, on the part of sites and identity providers, than ever. 
</p>
<p>

CNET is scheduled to launch support for Facebook Connect tomorrow.

</p>
<p>
Further Reading: <br />
<a title="Facebook Connect appears set for expansion -- Sunday, Nov 30, 2008" href="http://news.cnet.com/8301-1023_3-10110039-93.html" >Facebook Connect appears set for expansion</a>.<br />
New York Times: <a href="http://www.nytimes.com/2008/12/01/technology/internet/01facebook.html">Facebook Aims to Extend Its Reach Across the Web</a>.<br />

TechCrunch: <a href="http://www.techcrunch.com/2008/11/30/facebook-google-myspace-data/ ">Biggest Battle Yet For Social Networks: You, Your Identity And Your Data On The Open Web</a>.</p><div class="feedflare">
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      <title><![CDATA[Nokia to Launch iPhone competitor ?]]></title>
      <link>http://www.softratty.com/article/a8274ee88993ad65df6293bb95b31238</link>
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      <description><![CDATA[Nokia World, a premier event held every year by the mobile giant to show case its concepts and upcoming products is now under way in Barcelona, Spain. Robert Scoble, who is attending the event is...]]></description>
      <content:encoded><![CDATA[<p align="center"><a href="http://startupmeme.com/wp-content/uploads/2008/12/image4.png"><a href="http://startupmeme.com/nokia-to-launch-iphone-competitor/"><img title="image" style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="242" alt="image-thumb4 Nokia to Launch iPhone competitor ?" src="http://startupmeme.com/wp-content/uploads/2008/12/image-thumb4.png" width="446" border="0" /></a></a></p>
<p> Nokia World, a premier event held every year by the mobile giant to show case its concepts and upcoming products is now under way in Barcelona, Spain. Robert Scoble, who is attending the event is predicting that Nokia is about to launch an iPhone competitor in this event. I wont be much skeptical about this as even Microsoft plans to do so with the launch of their <a href="http://startupmeme.com/microsoft-to-play-zune-game-once-again-launching-iphone-competitor/">Zune phone</a>. So why not Nokia, whose bread and butter depends on having the front row seat in mobile electronics arena.</p>
<blockquote><p>When we got here a Nokia executive met me and bragged that the Internet has no clue what they will announce this week. I asked “what about the touch screen cell phone that I’ve seen rumors about?” He said that no one had gotten it right yet. The announcements are on Wednesday morning (it’s early Monday morning as I post this) so we’ll have to wait to see what they announce. He told me this is one of the only times he can remember when a big announcement has not leaked. He said that even internally only a handful of people have seen the new device they’ll be announcing on Wednesday. Does that tactic sound familiar? It should, and is only one of the reasons why this is Nokia’s touchiest week.</p>
<p><a href="http://www.inquisitr.com/10246/nokia-iphone-competitor-on-the-way/">Robert Scoble</a></p>
</blockquote>
<p>---<br />Related Articles at Startup Meme:<li><a href="http://startupmeme.com/iphones-twice-as-resilient-as-blackberrys/">iPhones Twice as Resilient as BlackBerrys</a></li><li><a href="http://startupmeme.com/iphones-coming-to-a-wal-mart-near-you/">iPhones coming to a Wal-Mart near you</a></li><li><a href="http://startupmeme.com/tc-50-sekai-brings-social-tagging-to-your-iphone/">TC 50: Sekai brings Social Tagging to your iPhone</a></li><li><a href="http://startupmeme.com/tc-50-swype-promises-gesture-based-data-entry-for-smart-handheld-devices/">TC 50: Swype promises gesture based data entry for Smart Handheld Devices</a></li><li><a href="http://startupmeme.com/yahoo-fire-eagle-offers-open-mobile-services/">Yahoo! Fire Eagle offers open mobile services</a></li><li><a href="http://startupmeme.com/nokia-buys-symbian-is-it-taking-part-in-the-mobile-battle/">Nokia buys Symbian: is it taking part in the Mobile battle</a></li></p><br /><div class="feedflare">
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      <pubDate>Mon, 01 Dec 2008 12:47:39 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/nokia">nokia</category>
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