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    <title><![CDATA[[SoftRatty] tag: original]]></title>
    <link>http://www.softratty.com/tag/original</link>
    <description></description>
    <pubDate>Sun, 30 Nov 2008 12:45:25 +0000</pubDate>
    <generator>iRatty Engine</generator>
    <docs>http://blogs.law.harvard.edu/tech/rss</docs>
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      <title><![CDATA[Bio-IT World.com Call for Best Practices Entries]]></title>
      <link>http://www.softratty.com/article/47afeb7928483b5895a991edb226daba</link>
      <guid>http://www.softratty.com/article/47afeb7928483b5895a991edb226daba</guid>
      <description><![CDATA[It is early in the morning and I am poking around in my email looking for interesting items on health and medicine search. I am finding that calls for papers for conferences or announcements of...]]></description>
      <content:encoded><![CDATA[<p><a href="http://www.altsearchengines.com/wp-content/uploads/2008/12/bio1.bmp"><img class="alignnone size-medium wp-image-2792" title="bio1" src="http://www.altsearchengines.com/wp-content/uploads/2008/12/bio1.bmp" alt="" width="326" height="62" /></a>It is early in the morning and I am poking around in my email looking for interesting items on health and medicine search. I am finding that calls for papers for conferences or announcements of competitions in various areas of biomedicine are actually quite interesting and lead to enjoyable and productive hours of surfing and fruitful moments of serendipity. One such case is an email notice I got a few days ago from the magazine Bio-IT World that mentioned its competition, Bio-IT World Best Practices: <strong><a href="http://www.bio-itworld.com/bp_awards.aspx">2009 Call for Entries:</a></strong></p>
<p>Reading the come-on to prospective entrants provides some insight into the pressures biotech and pharma generally are facing these days to impress potential investors, analysts and the scientific community (from whence comes the brainpower it needs for survival’s sake):</p>
<p>“Take advantage of this opportunity to showcase your organization&#8217;s efforts and talents, and contribute to the industry&#8217;s broader knowledge base.</p>
<p>EARLY BIRD DEADLINE (No Fee): December 18, 2008<br />
FINAL DEADLINE FOR ENTRIES: January 21, 2009</p>
<p><strong>Benefits of participation:</strong></p>
<p>* Gain Peer Recognition: Spotlight the talent of your team, and position your organization as a thought leader, among an elite group of life science professionals.<br />
* Heighten Visibility: Use creative positioning to add another layer of credibility in the industry. Entries, nominees and especially winners receive recognition at the Gala Dinner, in widely-distributed press releases, in the Best Practices issue of Bio-IT World magazine, as well as continued coverage on Bio-ITWorld.com and in the Best Practices Compendium of entries.<br />
* Leverage Exposure: Showcase your expertise and unique solutions, and use the exposure as a conduit to valuable connections, investors, sales leads, job candidates, and other external audiences.</p>
<p>Well, it is working with me so far!! I get the magazine and there is always something interesting about how modern science is conducted and the results disseminated.</p>
<p><strong>It was interesting to read what fields are covered in competition:</strong></p>
<p>* Basic Research &amp; Biological Research: Disease pathway research, applied and basic research<br />
* Drug Discovery &amp; Development: Compound-focused research, drug safety<br />
* Clinical Trials &amp; Research: Trial design, eCTD<br />
* Translational Medicine: Feedback loops, predictive technologies<br />
* Personalized Medicine: Responders/non-responders, biomarkers<br />
* IT &amp; Informatics: LIMS, High Performance Computing, storage, data visualization, imaging technologies<br />
* Knowledge Management: Data mining, idea/expertise mining, text mining, collaboration, resource optimization<br />
* Health-IT: ePrescribing, RHIOs, EMR/PHR<br />
* Manufacturing &amp; Bioprocessing: Mass production, continuous manufacturing</p>
<p>I decided to take a look at what was showcased in 2008 and perusing many of the articles linked to is a good way to see how big pharma and big government science are adapting to the world of Science 2.0.</p>
<p>Here is an interesting article for example: <strong><a href="http://www.bio-itworld.com/issues/2008/july-august/best-practices-cabig.html">Connecting the Cancer Community caBIG Time</a></strong></p>
<p>Now this is an ambitious undertaking that I had not heard about before. Here is some of what I read <strong><a href="https://cabig.nci.nih.gov/overview?pid=primary.2006-07-07.4911641845&amp;sid=about&amp;status=True">here:</a></strong></p>
<p>caBIG™ stands for the cancer Biomedical Informatics Grid™. caBIG™ is an information network enabling all constituencies in the cancer community – researchers, physicians, and patients – to share data and knowledge. The components of caBIG™ are widely applicable beyond cancer as well.</p>
<p>The mission of caBIG™ is to develop a truly collaborative information network that accelerates the discovery of new approaches for the detection, diagnosis, treatment, and prevention of cancer, ultimately improving patient outcomes.</p>
<p><strong>The goals of caBIG™ are to:</strong></p>
<p>* Connect scientists and practitioners through a shareable and interoperable infrastructure<br />
* Develop standard rules and a common language to more easily share information<br />
* Build or adapt tools for collecting, analyzing, integrating, and disseminating information associated with cancer research and care.</p>
<p><strong>Since its inception, caBIG™ has committed to the following cornerstones:</strong></p>
<p>* Federated: caBIG™ software and resources are widely distributed, interlinked, and available to everyone in the cancer research community, but institutions maintain local control over their own resources and data.<br />
* Open-development: caBIG™ tools and infrastructure are being developed through an open, participatory process. caBIG™ leverages existing resources whenever possible, rather than building new tools in every case.<br />
* Open-access:caBIG™ resources are freely obtainable by the cancer community to ensure broad data-sharing and collaboration.<br />
* Open-source: The caBIG™ source code is available to view, alter, and redistribute.</p>
<p>Whoa! That is a pretty sweeping mandate and game plan! This is one heck of a gargantuan undertaking, but when you read about the dynamo behind it and look at how far it has come in a few years you start to have real faith in big government science and realize that within massive research organizations there are some damn impressive people who want to take a machete to stultifying processes and stodgy mindsets that have unnecessarily impeded scientific progress for too long. One such intellectual powerhouse is profiled thus:</p>
<p>Kenneth H. Buetow, Ph.D., is the National Cancer Institute (NCI) Associate Director for Bioinformatics and Information Technology and the Director of the NCI Center for Bioinformatics (NCICB). As Director of the NCICB, Dr. Buetow oversees coordination and deployment of informatics in support of NCI research initiatives and the Center’s participation in the evaluation and prioritization of the NCI’s biomedical informatics research portfolio. Dr. Buetow initiated the cancer Biomedical Informatics Grid™ (caBIG™) pilot project and oversees its activities.</p>
<p>Go, Dr. Buetow, go! Keep the good work! The hope, apparently, is to create a model in the case of cancer that will engender like networks throughout medicine. A worthy, noble goal.</p>
<p>By contrast, to the culture of openness Dr. Buetow exemplifies here is a case of really bad marketing. As I write this column, I am clicking around some of the links in the original Bio-IT World article. I wanted to see to check out what sorts of conferences were advertised for those in the biomedical field. I was rather intrigued by the idea of writing here about the 4th Annual World Healthcare Innovation and Technology Congress. But to get a brochure, <a href="http://www.worldcongress.com/request_brochure.cfm?confCode=HT08010">you have to register</a> — give me a break! How lame is that?</p>
<p>And then to compound the image of troglodyte thinking and the utter incapacity to grasp the revolution that is Web 2.0 that healthcare IT already has in the rest of the tech world, here is the wording on <strong><a href="http://www.worldcongress.com/news/media.cfm?confCode=&amp;categoryID=media">the press page</a>.</strong></p>
<p>“World Congress press credentials are available to full-time editorial staff writers employed by a trade publication, mainstream media outlet (newspaper, radio, TV, etc.), or online magazines. Freelance writers or contributing editors may request press credentials if the event is being covered for a specific publication.”</p>
<p>Grrrrrrrr. That pretty much excludes tech bloggers who produce some of the best coverage of IT around. If I were in charge of a major tech conference, I would not hire Patrick Golden to be my director of communications. But then I am just a little tech blogger and he has bigger fish to fry. But dissing the tech blogosphere is not the act of a smart person in the age of Web 2.0. No wonder the bright young minds of tech give healthcare a pass so very often&#8211;much to my continuing dismay, as someone who works in healthcare.</p>

<p><a href="http://feedads.googleadservices.com/~at/sq_nGhJ7K11nuoK-4za8p_HGmE4/a"><img src="http://feedads.googleadservices.com/~at/sq_nGhJ7K11nuoK-4za8p_HGmE4/i" border="0" ismap="true"></img></a></p><div class="feedflare">
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      <pubDate>Mon, 01 Dec 2008 16:31:41 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/bio-it world">bio-it world</category>
      <category domain="http://www.softratty.com/tag/world">world</category>
      <category domain="http://www.softratty.com/tag/research">research</category>
      <category domain="http://www.softratty.com/tag/cancer research community">cancer research community</category>
      <category domain="http://www.softratty.com/tag/bio-it world magazine">bio-it world magazine</category>
      <category domain="http://www.softratty.com/tag/magazine bio-it world">magazine bio-it world</category>
      <category domain="http://www.softratty.com/tag/cancer">cancer</category>
      <category domain="http://www.softratty.com/tag/basic research">basic research</category>
      <category domain="http://www.softratty.com/tag/cabig tools">cabig tools</category>
      <source url="http://feedproxy.google.com/~r/AltSearchEngines/~3/9ChdTjkqLvQ/">Bio-IT World.com Call for Best Practices Entries</source>
    </item>
    <item>
      <title><![CDATA[Huffington Post raises $25 million at a $100 million valuation]]></title>
      <link>http://www.softratty.com/article/e1f03840cac8753c0bcde854dfccfa64</link>
      <guid>http://www.softratty.com/article/e1f03840cac8753c0bcde854dfccfa64</guid>
      <description><![CDATA[Huffington Post has raised $25 million from Oak Investment Partners at a valuation of south of $100 million, according to a BoomTown source . Huffington Post is projecting itself as the Internet...]]></description>
      <content:encoded><![CDATA[<p align="center"><a href="http://startupmeme.com/wp-content/uploads/2008/12/image3.png"><a href="http://startupmeme.com/huffington-post-raises-25-million-at-a-100-million-valuation/"><img title="image" style="border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px" height="248" alt="image-thumb3 Huffington Post raises $25 million at a $100 million valuation" src="http://startupmeme.com/wp-content/uploads/2008/12/image-thumb3.png" width="489" border="0" /></a></a> </p>
<p><a href="http://HuffingtonPost.com">Huffington Post</a> has raised $25 million from Oak Investment Partners at a valuation of “south of $100 million,” according to a <a href="http://kara.allthingsd.com/20081201/huffington-post-nabs-25-million-in-funding-heres-an-exclusive-boomtown-interview-with-oak-investments-fred-harman/">BoomTown source</a>. Huffington Post is projecting itself as the Internet Newspaper and has apparently been able to live up to the hype by attracting huge readership, at a time when print based magazines and news papers are absolutely struggling. Press Release follows:</p>
<blockquote><p><strong>The Huffington Post Announces $25 Million In Funding From Oak Investment Partners</strong></p>
</p>
<p>New York, NY (December 1, 2008)–The Huffington Post, a leading news and opinion site, today announced that it has secured $25 million in funding from Oak Investment Partners, a venture capital firm based in Palo Alto, California. The Huffington Post (”HuffPost”) will use the proceeds to invest in the growth of the company and for select and focused acquisitions. The company said it would invest in its technology and infrastructure, increase its in-house advertising capabilities, and continue to expand its content offerings–including a new investigative journalism initiative and a rollout of local versions of The Huffington Post in select cities. The announcement was made by Arianna Huffington and Kenneth Lerer, co-founders of The Huffington Post.</p>
<p>“This commitment from Oak Investment Partners will allow us to accelerate our growth, with more verticals, more video, more citizen journalism initiatives, more cities for our local editions, and a fund for investigative journalism,” said Arianna Huffington. “We are particularly excited to have Fred Harman of Oak join our board; his deep knowledge of the new media landscape will help us to take HuffPost to the next level.”</p>
<p>Said Kenneth Lerer: “We are thrilled to bring on board a partner like Oak to work with Softbank Capital and Greycroft [Partners] as we move forward. Since launching the site three and half years ago, the company has built a strong brand and an audience of millions who rely on the site for its mix of smart news and opinion. The additional capital from Oak will enable us to go full-steam ahead with operations and select acquisitions.”</p>
<p>Fred Harman, general partner at Oak Investment Partners, said, “Much of the news media business needs to be reassembled online around an ad-supported model and the timetable for this has been accelerated, not slowed, by this economic down cycle. We believe that The Huffington Post has built a platform and business model to be among the leaders in aggregating this audience online. Our financing will provide the resources necessary to scale the company, both organically as well as through acquisitions of additional talent and new media companies. We are also very excited to have the opportunity to back Arianna, Betsy, and the company’s strong entrepreneurial team.”</p>
<p>Betsy Morgan, CEO of The Huffington Post, said, “With funding from Oak, The Huffington Post is perfectly positioned to build on its incredible growth. Oak brings to the table a team with enormous experience and insight, and we look forward to working with them to seize the opportunities ahead of us.”</p>
<p><!--more--></p>
<p>The Series C financing round comes as The Huffington Post continues to experience significant growth following the expansion of the site in 2007, when HuffPost began rolling out a variety of new sections, including entertainment, politics, media, living, style and green. The site also started its first local version, HuffPost Chicago. This year, The Huffington Post received widespread attention for its original reporting on the 2008 presidential race, including the coverage provided by its OffTheBus team of citizen journalists. HuffPost currently has 46 employees.</p>
</p>
<p>Harman joins The Huffington Post board of directors, whose members include: Eric Hippeau, Managing Partner of Softbank Capital, Arianna Huffington, Kenneth Lerer and Betsy Morgan.</p>
</blockquote>
<p>---<br />Related Articles at Startup Meme:<li><a href="http://startupmeme.com/aprius-raises-20-million-for-high-speed-bandwidht-switches/">Aprius raises $20 million for High Speed Bandwidth Switches</a></li><li><a href="http://startupmeme.com/datacastle-raises-53-million-in-first-round-for-laptop-theft-protection-tools/">DataCastle raises $5.3 million in first round for Laptop theft Protection tools</a></li><li><a href="http://startupmeme.com/goodmail-raises-20-million-for-email-certification-platform/">Goodmail raises $20 million for Email Certification Platform</a></li><li><a href="http://startupmeme.com/huffingtom-seeking-funds-for-investigative-journalism/">Huffingtom Seeking Funds for Investigative Journalism</a></li><li><a href="http://startupmeme.com/boxee-raises-4-million-to-develop-social-media-center/">Boxee raises $4 million to Develop Social Media Center</a></li><li><a href="http://startupmeme.com/casttv-raises-31-million-to-revolutionize-video-search/">CastTV Raises $3.1 Million To Revolutionize Video Search</a></li></p><br /><div class="feedflare">
<a href="http://feedproxy.google.com/~f/StartupMeme?a=1TPpi6F0"><img src="http://feedproxy.google.com/~f/StartupMeme?d=41" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=jaABHGOO"><img src="http://feedproxy.google.com/~f/StartupMeme?i=jaABHGOO" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=tsuUG0Gb"><img src="http://feedproxy.google.com/~f/StartupMeme?d=52" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=2H1YObcF"><img src="http://feedproxy.google.com/~f/StartupMeme?d=252" border="0"></img></a> <a href="http://feedproxy.google.com/~f/StartupMeme?a=Wn2C1vxJ"><img src="http://feedproxy.google.com/~f/StartupMeme?d=138" border="0"></img></a>
</div><img src="http://feedproxy.google.com/~r/StartupMeme/~4/GyWuY5yJL4U" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 12:36:54 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/huffington post">huffington post</category>
      <category domain="http://www.softratty.com/tag/huffington post continues">huffington post continues</category>
      <category domain="http://www.softratty.com/tag/huffington post announces">huffington post announces</category>
      <category domain="http://www.softratty.com/tag/huffington post board">huffington post board</category>
      <category domain="http://www.softratty.com/tag/oak">oak</category>
      <category domain="http://www.softratty.com/tag/oak join">oak join</category>
      <category domain="http://www.softratty.com/tag/oak brings">oak brings</category>
      <category domain="http://www.softratty.com/tag/million">million</category>
      <category domain="http://www.softratty.com/tag/oak investment partners">oak investment partners</category>
      <source url="http://feedproxy.google.com/~r/StartupMeme/~3/GyWuY5yJL4U/">Huffington Post raises $25 million at a $100 million valuation</source>
    </item>
    <item>
      <title><![CDATA[Probable Text woes and their resolution in Fireworks CS4]]></title>
      <link>http://www.softratty.com/article/8a0f49968e7f38ff3c3c6e9fda517f3f</link>
      <guid>http://www.softratty.com/article/8a0f49968e7f38ff3c3c6e9fda517f3f</guid>
      <description><![CDATA[Below are some of the scenarios with respect to text shifting on the canvas. The user lands in a situation similar to one shown below from all the 4 scenarios

Scenario: Selecting/de-selecting the...]]></description>
      <content:encoded><![CDATA[<p>Below are some of the scenarios with respect to text shifting on the canvas. The user lands in a situation similar to one shown below from all the 4 scenarios.</p>

<div align="center"><img alt="Text and the bounding box mis-alignment" src="http://blogs.adobe.com/sarthaksinghal/boundingBox.png" width="384" height="49" /></div>
<ol>
  <li><strong>Scenario:</strong> Selecting/de-selecting the text object and trying to move it on the canvas using keyboard arrow keys.<br />
    <strong>Problem description:</strong> The text within a textbox in Fireworks CS4 on a Mac will move within the textbox and even move out of the textbox if you select and deselect the textbox multiple times while moving the textbox with the keyboard arrow keys each time.<br />
    <strong>Temporary workaround:</strong> When ever you see a text image going out of sync with its bounding box, just re-adjust the text or double click inside the bounding box. This will make the text object to correct itself. </li>
The above scenario can be seen visually from the video. The video has been provided by www.designme.sk
<div align="center"><a href="http://blogs.adobe.com/sarthaksinghal/cs41.html" onclick="window.open('http://www.designme.sk/junk/cs4','popup','width=641,height=514,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">View Video</a>
</div>

<p>  <li><strong>Scenario:</strong> Trying to align text elements using mouse either against other objects present on the canvas or a guide, using the cues from smart guides.<br /><br />
    <strong>Problem description:</strong> When ever we have grids enabled and we try to align a text element against other objects on the canvas using the cue from smart guides, sometimes the text bounding box shifts away from the text image on releasing the mouse.<br /><br />
    It seems this shift in the bounding box is happening when the bounding box tends to snap to the nearest grid pixel and we release the mouse at half pixel less.<br /><br />
    <strong>Temporary workaround:</strong> Try to align text elements with the following settings turned off. (i)View-&gt;Grid-&gt;Snap to Grid and (ii)View-&gt;Smart Guides-&gt;Snap to Smart Guides</li><br />
  <li><strong>Scenario</strong>: Range Kerning/Kerning value in CS3 is not the same in CS4.<br /><br />
    <strong>Problem description:</strong> Range Kerning value applied in CS3 does not give the same appearance when opened in CS4 and updated. The look of the text block totally changes and we need to manually enter the new value to get back the desired effect.<br /><br />
    <strong>Temporary workaround:</strong> Range Kerning control present in the UI has now been changed to Tracking in FWCS4. Tracking control works the same way as that present in apps such as Adobe Illustrator or Photoshop. To apply tracking, a range of characters has to be selected first, unlike kerning control wherein, just keeping the cursor between 2 characters we could apply kerning.<br /><br />
  For a value of Kerning applied in CS3, if we set approximately 10 times the value of Tracking in CS4, we can get similar looking text element. Ex: if the Kerning value which was set in CS3 for a text element was 10, then around 100 could be the Tracking value which we will have to set in CS4 so that we can get similar looking result.</li></p>

<p>  <li><strong>Scenario:</strong> 2 pixel shift in text glyphs when we change area/frame text to point text and vice a versa.<br /><br />
    <strong>Problem description:</strong> When we change the area text (drawn by click dragging on the canvas using the text tool such that we get an area bounding box) into a point text (drawn by just click once on the canvas using text tool) by double clicking the top right handle or vice-versa, we can see that there is a 2-px shift in glyphs on the canvas.<br /><br />
    In ATE, bounding box of a point text is different than the area text. The area text has a small gap between the glyphs and the bounding box, thus currently when we do such a change; there is a slight shift of the glyphs either upwards or downwards depending upon the point or area text change done.<br /><br />
    <strong>Temporary workaround:</strong> Create either an area text or point text depending upon your requirement and don’t shift or change from one type to the other. Note that when you convert area text to point text, the glyphs shift 2 px downwards and when we convert a point text into an area text, glyphs shift 2 px upwards.<br /><br />
  </li><br />
  <li><strong>Scenario:</strong> Trying to 9-slice scale a custom symbol or common library element, sometimes the text jumps away.<br /><br />
    <strong>Problem description:</strong> When we try to apply 9slice scaling on common library element such as a button etc, sometimes the text jumps away from its location. 9-slice scaling when applied to a text bounding box changes it to an area text if it’s a point text which makes the glyphs to shift 2 px from their original location. Moreover in situations where in 9-slice scaling is used to scale the button element, after some point the text tends to break away from its original location.<br /><br />
    <strong>Temporary workaround:</strong> If a symbol or custom component has text contained inside, then make sure that the text object is placed well inside the 9-slice guides and they are not overlapping. More importantly, make sure that the text element is an area text box (if it’s not then convert it by dragging the lower right corner of the bounding box) and not a point text box.</li><br />
</ol></p>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 11:20:08 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/text">text</category>
      <category domain="http://www.softratty.com/tag/text block">text block</category>
      <category domain="http://www.softratty.com/tag/text box">text box</category>
      <category domain="http://www.softratty.com/tag/text change">text change</category>
      <category domain="http://www.softratty.com/tag/text tool">text tool</category>
      <category domain="http://www.softratty.com/tag/align text elements">align text elements</category>
      <category domain="http://www.softratty.com/tag/text element">text element</category>
      <category domain="http://www.softratty.com/tag/text image">text image</category>
      <category domain="http://www.softratty.com/tag/text object">text object</category>
      <source url="http://blogs.adobe.com/sarthaksinghal/2008/12/probable_text_woes_and_their_r_1.html">Probable Text woes and their resolution in Fireworks CS4</source>
    </item>
    <item>
      <title><![CDATA[Probable Text woes and their resolution in Fireworks CS4]]></title>
      <link>http://www.softratty.com/article/8d1c52ce979e6633c84a6025866afff7</link>
      <guid>http://www.softratty.com/article/8d1c52ce979e6633c84a6025866afff7</guid>
      <description><![CDATA[Below are some of the scenarios with respect to text shifting on the canvas. The user lands in a situation similar to one shown below from all the 4 scenarios

Scenario: Selecting/de-selecting the...]]></description>
      <content:encoded><![CDATA[<p>Below are some of the scenarios with respect to text shifting on the canvas. The user lands in a situation similar to one shown below from all the 4 scenarios.</p>

<div align="center"><img alt="Text and the bounding box mis-alignment" src="http://blogs.adobe.com/sarthaksinghal/boundingBox.png" width="384" height="49" /></div>
<ol>
  <li><strong>Scenario:</strong> Selecting/de-selecting the text object and trying to move it on the canvas using keyboard arrow keys.<br />
    <strong>Problem description:</strong> The text within a textbox in Fireworks CS4 on a Mac will move within the textbox and even move out of the textbox if you select and deselect the textbox multiple times while moving the textbox with the keyboard arrow keys each time.<br />
    <strong>Temporary workaround:</strong> When ever you see a text image going out of sync with its bounding box, just re-adjust the text or double click inside the bounding box. This will make the text object to correct itself. </li>
The above scenario can be seen visually from the video. The video has been provided by www.designme.sk
<div align="center"><a href="http://blogs.adobe.com/sarthaksinghal/cs41.html" onclick="window.open('http://blogs.adobe.com/sarthaksinghal/cs41.html','popup','width=641,height=514,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">View Video</a>
</div>

<p>  <li><strong>Scenario:</strong> Trying to align text elements using mouse either against other objects present on the canvas or a guide, using the cues from smart guides.<br /><br />
    <strong>Problem description:</strong> When ever we have grids enabled and we try to align a text element against other objects on the canvas using the cue from smart guides, sometimes the text bounding box shifts away from the text image on releasing the mouse.<br /><br />
    It seems this shift in the bounding box is happening when the bounding box tends to snap to the nearest grid pixel and we release the mouse at half pixel less.<br /><br />
    <strong>Temporary workaround:</strong> Try to align text elements with the following settings turned off. (i)View-&gt;Grid-&gt;Snap to Grid and (ii)View-&gt;Smart Guides-&gt;Snap to Smart Guides</li><br />
  <li><strong>Scenario</strong>: Range Kerning/Kerning value in CS3 is not the same in CS4.<br /><br />
    <strong>Problem description:</strong> Range Kerning value applied in CS3 does not give the same appearance when opened in CS4 and updated. The look of the text block totally changes and we need to manually enter the new value to get back the desired effect.<br /><br />
    <strong>Temporary workaround:</strong> Range Kerning control present in the UI has now been changed to Tracking in FWCS4. Tracking control works the same way as that present in apps such as Adobe Illustrator or Photoshop. To apply tracking, a range of characters has to be selected first, unlike kerning control wherein, just keeping the cursor between 2 characters we could apply kerning.<br /><br />
  For a value of Kerning applied in CS3, if we set approximately 10 times the value of Tracking in CS4, we can get similar looking text element. Ex: if the Kerning value which was set in CS3 for a text element was 10, then around 100 could be the Tracking value which we will have to set in CS4 so that we can get similar looking result.</li></p>

<p>  <li><strong>Scenario:</strong> 2 pixel shift in text glyphs when we change area/frame text to point text and vice a versa.<br /><br />
    <strong>Problem description:</strong> When we change the area text (drawn by click dragging on the canvas using the text tool such that we get an area bounding box) into a point text (drawn by just click once on the canvas using text tool) by double clicking the top right handle or vice-versa, we can see that there is a 2-px shift in glyphs on the canvas.<br /><br />
    In ATE, bounding box of a point text is different than the area text. The area text has a small gap between the glyphs and the bounding box, thus currently when we do such a change; there is a slight shift of the glyphs either upwards or downwards depending upon the point or area text change done.<br /><br />
    <strong>Temporary workaround:</strong> Create either an area text or point text depending upon your requirement and don’t shift or change from one type to the other. Note that when you convert area text to point text, the glyphs shift 2 px downwards and when we convert a point text into an area text, glyphs shift 2 px upwards.<br /><br />
  </li><br />
  <li><strong>Scenario:</strong> Trying to 9-slice scale a custom symbol or common library element, sometimes the text jumps away.<br /><br />
    <strong>Problem description:</strong> When we try to apply 9slice scaling on common library element such as a button etc, sometimes the text jumps away from its location. 9-slice scaling when applied to a text bounding box changes it to an area text if it’s a point text which makes the glyphs to shift 2 px from their original location. Moreover in situations where in 9-slice scaling is used to scale the button element, after some point the text tends to break away from its original location.<br /><br />
    <strong>Temporary workaround:</strong> If a symbol or custom component has text contained inside, then make sure that the text object is placed well inside the 9-slice guides and they are not overlapping. More importantly, make sure that the text element is an area text box (if it’s not then convert it by dragging the lower right corner of the bounding box) and not a point text box.</li><br />
</ol></p>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 09:13:37 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/text">text</category>
      <category domain="http://www.softratty.com/tag/text block">text block</category>
      <category domain="http://www.softratty.com/tag/text box">text box</category>
      <category domain="http://www.softratty.com/tag/text change">text change</category>
      <category domain="http://www.softratty.com/tag/text tool">text tool</category>
      <category domain="http://www.softratty.com/tag/align text elements">align text elements</category>
      <category domain="http://www.softratty.com/tag/text element">text element</category>
      <category domain="http://www.softratty.com/tag/text image">text image</category>
      <category domain="http://www.softratty.com/tag/text object">text object</category>
      <source url="http://blogs.adobe.com/sarthaksinghal/2008/12/probable_text_woes_and_their_r.html">Probable Text woes and their resolution in Fireworks CS4</source>
    </item>
    <item>
      <title><![CDATA[Panels.net - Pop-ups With A Difference]]></title>
      <link>http://www.softratty.com/article/cb4fb593ce55ec27ba582a61ae40440c</link>
      <guid>http://www.softratty.com/article/cb4fb593ce55ec27ba582a61ae40440c</guid>
      <description><![CDATA[In their own words

Panels is a consumer information network. The main goal for panels is to deliver relevant information about businesses, schools, non-profits, etc. from numerous data sources in a...]]></description>
      <content:encoded><![CDATA[<br />In their own words<br /><br />“Panels is a consumer information network. The main goal for panels is to deliver relevant information about businesses, schools, non-profits, etc. from numerous data sources in a standard interface.”<br /><br />Why it might be a killer<br /><br />It lets you promote your company or business in a dynamic fashion.<br /><br />Some questions<br /><br />What is the difference between Panels and ad platforms?<br /><br />What it does<br /><br />Panels is a consumer information network that has the objective of delivering information to site visitors in an interactive way. The basic premise is to highlight relevant information while enabling the user to stay engaged with the original article.
<br>
<br>What Panels does is to display a small window whenever you roll over an icon, and by clicking on the items within the panel more information is produced on a separate window.
<br>
<br>The information that can be displayed this way can range far and wide. Uses that spring easily to mind include basic company information such as URL and links to RSS feeds, whereas a preview of a home page can also be easily displayed. Furthermore, geographical data culled from services like Google Maps can also be visualized right away.  
<br>
<br>If you would like to know more about this form of displaying information you can always check the comprehensive FAQ that is provided, and a video tour is also part of the premises. You can likewise install Panels in an uncomplicated manner – all it takes is to copy and paste a few lines of Javascript into your website or blog platform, and then you are ready to go.<br /><br />Link: <a href='http://www.panels.net'>http://www.panels.net</a><br />Our Review: <a href='http://www.killerstartups.com/Web20/panels-net-pop-ups-with-a-difference'>http://www.killerstartups.com/Web20/panels-net-pop-ups-with-a-difference</a><br /><br /> &nbsp;<div class="feedflare">
<a href="http://feedproxy.google.com/~f/killerstartups/BkQV?a=BqYbVfqh"><img src="http://feedproxy.google.com/~f/killerstartups/BkQV?d=41" border="0"></img></a> <a href="http://feedproxy.google.com/~f/killerstartups/BkQV?a=F9kaJYPA"><img src="http://feedproxy.google.com/~f/killerstartups/BkQV?d=52" border="0"></img></a> <a href="http://feedproxy.google.com/~f/killerstartups/BkQV?a=xPn4MeeX"><img src="http://feedproxy.google.com/~f/killerstartups/BkQV?i=xPn4MeeX" border="0"></img></a> <a href="http://feedproxy.google.com/~f/killerstartups/BkQV?a=f5GioTvk"><img src="http://feedproxy.google.com/~f/killerstartups/BkQV?i=f5GioTvk" border="0"></img></a> <a href="http://feedproxy.google.com/~f/killerstartups/BkQV?a=73OMYd2r"><img src="http://feedproxy.google.com/~f/killerstartups/BkQV?d=43" border="0"></img></a> <a href="http://feedproxy.google.com/~f/killerstartups/BkQV?a=dEOdFmj5"><img src="http://feedproxy.google.com/~f/killerstartups/BkQV?i=dEOdFmj5" border="0"></img></a>
</div><img src="http://feedproxy.google.com/~r/killerstartups/BkQV/~4/yOLceWEFBZo" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 06:48:00 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/panels">panels</category>
      <category domain="http://www.softratty.com/tag/information">information</category>
      <category domain="http://www.softratty.com/tag/highlight relevant information">highlight relevant information</category>
      <category domain="http://www.softratty.com/tag/consumer information network">consumer information network</category>
      <category domain="http://www.softratty.com/tag/likewise install panels">likewise install panels</category>
      <category domain="http://www.softratty.com/tag/deliver relevant information">deliver relevant information</category>
      <category domain="http://www.softratty.com/tag/numerous data sources">numerous data sources</category>
      <category domain="http://www.softratty.com/tag/home page">home page</category>
      <category domain="http://www.softratty.com/tag/net">net</category>
      <source url="http://feedproxy.google.com/~r/killerstartups/BkQV/~3/yOLceWEFBZo/panels-net-pop-ups-with-a-difference">Panels.net - Pop-ups With A Difference</source>
    </item>
    <item>
      <title><![CDATA[Huffington Post Deal: $25 Million At $100 Million Valuation]]></title>
      <link>http://www.softratty.com/article/6609ceed40e6c5744cec768978643969</link>
      <guid>http://www.softratty.com/article/6609ceed40e6c5744cec768978643969</guid>
      <description><![CDATA[Huffington Post raises $25 million from Oak, $10 million more than previously reported. Kara Swisher puts the valuation at just south of $100 million (presumably post-money
This is a lot of money and...]]></description>
      <content:encoded><![CDATA[<p><img class="float_right" src="/~~/f?id=48454b3414b9b9400027139a&maxX=370&maxY=278" border="0" alt="betsymorgan.jpg" title="betsymorgan.jpg" width="370" height="278" />Huffington Post <a href="http://kara.allthingsd.com/20081201/huffington-post-nabs-25-million-in-funding-heres-an-exclusive-boomtown-interview-with-oak-investments-fred-harman/">raises $25 million from Oak,</a> $10 million more than previously reported. Kara Swisher puts the valuation at just south of $100 million (presumably post-money).</p>
<p>This is a lot of money and a good (if not great) valuation. The company is smart to raise this much now, given the collapse of the global economy. The New York Times could use a similar infusion.</p>
<p>Kara's quote from Oak's Fred Harman:</p>
<p style="padding-left: 30px;">"There is an inevitable shift from offline to online with people increasingly getting their news media online, and this election proved how powerful the Huffington Post could be,' said Harman, in an interview with BoomTown. 'And I think the post-election perception of the Huffington Post has changed in the eyes of advertisers to being a key mainstream news site.'</p>
<p><em>The Huffington Post Announces $25 Million In Funding From Oak Investment Partners</em></p>
<p><em>New York, NY (December 1, 2008)-The Huffington Post, a leading news and opinion site, today announced that it has secured $25 million in funding from Oak Investment Partners, a venture capital firm based in Palo Alto, California. The Huffington Post ('HuffPost') will use the proceeds to invest in the growth of the company and for select and focused acquisitions. The company said it would invest in its technology and infrastructure, increase its in-house advertising capabilities, and continue to expand its content offerings-including a new investigative journalism initiative and a rollout of local versions of The Huffington Post in select cities. The announcement was made by Arianna Huffington and Kenneth Lerer, co-founders of The Huffington Post.</em></p>
<p><em>'This commitment from Oak Investment Partners will allow us to accelerate our growth, with more verticals, more video, more citizen journalism initiatives, more cities for our local editions, and a fund for investigative journalism,' said Arianna Huffington. 'We are particularly excited to have Fred Harman of Oak join our board; his deep knowledge of the new media landscape will help us to take HuffPost to the next level.'</em></p>
<p><em>Said Kenneth Lerer: 'We are thrilled to bring on board a partner like Oak to work with Softbank Capital and Greycroft as we move forward. Since launching the site three and half years ago, the company has built a strong brand and an audience of millions who rely on the site for its mix of smart news and opinion. The additional capital from Oak will enable us to go full-steam ahead with operations and select acquisitions.'</em></p>
<p><em>Fred Harman, general partner at Oak Investment Partners, said, 'Much of the news media business needs to be reassembled online around an ad-supported model and the timetable for this has been accelerated, not slowed, by this economic down cycle. We believe that The Huffington Post has built a platform and business model to be among the leaders in aggregating this audience online. Our financing will provide the resources necessary to scale the company, both organically as well as through acquisitions of additional talent and new media companies. We are also very excited to have the opportunity to back Arianna and the company's strong entrepreneurial team.'</em></p>
<p><em>Betsy Morgan, CEO of The Huffington Post, said, 'With funding from Oak, The Huffington Post is perfectly positioned to build on its incredible growth. Oak brings to the table a team with enormous experience and insight, and we look forward to working with them to seize the opportunities ahead of us.'</em></p>
<p><em>The Series C financing round comes as The Huffington Post continues to experience significant growth following the expansion of the site in 2007, when HuffPost began rolling out a variety of new sections, including entertainment, politics, media, living, style and green. The site also started its first local version, HuffPost Chicago. This year, The Huffington Post received widespread attention for its original reporting on the 2008 presidential race, including the coverage provided by its OffTheBus team of citizen journalists. HuffPost currently has 46 employees.</em></p>
<p><em>Harman joins The Huffington Post board of directors, whose members include: Eric Hippeau, Managing Partner of Softbank Capital, Arianna Huffington, Kenneth Lerer and Betsy Morgan.</em></p>
<p><strong>See Also: </strong><a href="../../2008/11/huffington-post-raises-15-million"><br />Huffington Post Hasn't Yet Raised $15 Million*</a></p>
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</div><img src="http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~4/DvM5DOQ6MlA" height="1" width="1"/>]]></content:encoded>
      <pubDate>Mon, 01 Dec 2008 04:30:00 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/huffington post">huffington post</category>
      <category domain="http://www.softratty.com/tag/huffington post continues">huffington post continues</category>
      <category domain="http://www.softratty.com/tag/huffington post announces">huffington post announces</category>
      <category domain="http://www.softratty.com/tag/-the huffington post">-the huffington post</category>
      <category domain="http://www.softratty.com/tag/huffington post board">huffington post board</category>
      <category domain="http://www.softratty.com/tag/huffington post raises">huffington post raises</category>
      <category domain="http://www.softratty.com/tag/media">media</category>
      <category domain="http://www.softratty.com/tag/media companies">media companies</category>
      <category domain="http://www.softratty.com/tag/oak">oak</category>
      <source url="http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/DvM5DOQ6MlA/huffington-post-deal-25-million-at-100-million-valuation">Huffington Post Deal: $25 Million At $100 Million Valuation</source>
    </item>
    <item>
      <title><![CDATA[Found Footage: A working NeXT Cube]]></title>
      <link>http://www.softratty.com/article/56ed2be63a657e33ab9ad7aa7802f1c2</link>
      <guid>http://www.softratty.com/article/56ed2be63a657e33ab9ad7aa7802f1c2</guid>
      <description><![CDATA[Filed under: Retro Mac , Blast From the Past , Found Footage Al Diblasi over at Alfred.TV keeps coming up with fun videos with old Apple or related devices as the centerpiece. In this latest 53-minute...]]></description>
      <content:encoded><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/retro-mac/" rel="tag">Retro Mac</a>, <a href="http://www.tuaw.com/category/blast-from-the-past/" rel="tag">Blast From the Past</a>, <a href="http://www.tuaw.com/category/found-footage/" rel="tag">Found Footage</a></p><img vspace="8" hspace="8" border="0" align="right" src="http://www.blogcdn.com/www.tuaw.com/media/2008/11/nextlogo.png" alt="" />Al Diblasi over at <a href="http://www.alfred.tv/" target="_blank">Alfred.TV</a> keeps coming up with fun videos with old Apple or related devices as the centerpiece. In this latest 53-minute masterpiece on YouTube (below), Al boots up a 1991 68040-based NeXT Cube, and then shows off some of the built-in applications, an original brochure for the NeXT, a cool NeXT black turtleneck (Steve Jobs' influence, obviously), and a couple of versions of the NeXTstep OS and development environment.<br /><br />For those of you who are new to the Mac world, <a href="http://en.wikipedia.org/wiki/NeXT" target="_blank">NeXT</a> was the company Steve Jobs founded after being kicked out of Apple. Originally, they produced both hardware, of which this NeXT Cube is a prime example, and software. NeXT was purchased by Apple in 1997, and the NeXTstep environment evolved into what we now know as Mac OS X and the Cocoa development suite. A NeXT computer used by <a href="http://en.wikipedia.org/wiki/Tim_Berners-Lee" target="_blank">Tim Berners-Lee</a> was the world's first Web server.<br /><br />Be sure to watch or at least skim through to the end of the video, where Al finds a couple more Apple gems in his brother's basement. You can follow Al's trips through retro computing on <a href="http://www.twitter.com/adiblasi" target="_blank">Twitter</a>.<br /><center><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/uXHFfc3btCI&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uXHFfc3btCI&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></center><p style="padding:5px;clear:both;"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2008/12/01/found-footage-a-working-next-cube/">Found Footage: A working NeXT Cube</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Mon, 01 Dec 2008 07:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.youtube.com/watch?v=uXHFfc3btCI>Read</a>&nbsp;|&nbsp;<a href="http://www.tuaw.com/2008/12/01/found-footage-a-working-next-cube/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.tuaw.com/forward/1386640/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.tuaw.com/2008/12/01/found-footage-a-working-next-cube/#comments" title="View reader comments on this entry">Comments</a>
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      <pubDate>Mon, 01 Dec 2008 04:00:00 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/apple gems">apple gems</category>
      <category domain="http://www.softratty.com/tag/apple">apple</category>
      <category domain="http://www.softratty.com/tag/unofficial apple weblog">unofficial apple weblog</category>
      <category domain="http://www.softratty.com/tag/cube">cube</category>
      <category domain="http://www.softratty.com/tag/retro">retro</category>
      <category domain="http://www.softratty.com/tag/retro mac">retro mac</category>
      <category domain="http://www.softratty.com/tag/company steve jobs">company steve jobs</category>
      <category domain="http://www.softratty.com/tag/mac">mac</category>
      <category domain="http://www.softratty.com/tag/steve jobs">steve jobs</category>
      <source url="http://feedproxy.google.com/~r/weblogsinc/tuaw/~3/iy9rN5ByBqU/">Found Footage: A working NeXT Cube</source>
    </item>
    <item>
      <title><![CDATA[Split CSV Files]]></title>
      <link>http://www.softratty.com/article/ab9ee9fb4520b59913055e47c943df38</link>
      <guid>http://www.softratty.com/article/ab9ee9fb4520b59913055e47c943df38</guid>
      <description><![CDATA[CSV (Comma Separated Values) files are used to store tabular data with each line of a csv file corresponding to one row of the table. The columns of each row are separated by commas which makes it an...]]></description>
      <content:encoded><![CDATA[<p>CSV (Comma Separated Values) files are used to store tabular data with each line of a csv file corresponding to one row of the table. The columns of each row are separated by commas which makes it an easy process to create a table out of csv files.</p>
<p>The most common use of csv files is data export and import. Many applications provide an export to csv option which will store the selected data in a csv file which can then be imported into another application that supports csv import.</p>
<p>Problems can arise if the generated csv file becomes very large as some applications or computer systems might run into limits. That&#8217;s where <a href="http://www.fxfisherman.com/forums/forex-metatrader/tools-utilities/75-csv-splitter-divide-large-csv-files.html#post727">CSV Splitter</a> (via <a href="http://www.technospot.net/blogs/spilt-large-csv-files-into-smaller-files-with-csv-splitter/">Technospot</a>) would come into play. The portable application can split large csv files into multiple files limiting the newly created csv files by the number of lines.</p>
<p><span id="more-8618"></span><img src="http://www.ghacks.net/wp-content/uploads/2008/11/csv_splitter.jpg" alt="" title="csv splitter" width="496" height="192" class="alignnone size-medium wp-image-8619" /></p>
<p>The new csv files will be created in a subdirectory in the same location. It will be named after the original csv file. The application requires the Microsoft .net Framework 1.1.</p>
<p></p>
<p><a href="http://www.ghacks.net/2008/11/30/split-csv-files/">Split CSV Files</a></p>

	Tags: <a href="http://www.ghacks.net/tag/comma-separated-values/" title="comma separated values" rel="tag">comma separated values</a>, <a href="http://www.ghacks.net/tag/csv/" title="csv" rel="tag">csv</a>, <a href="http://www.ghacks.net/tag/csv-file/" title="csv file" rel="tag">csv file</a>, <a href="http://www.ghacks.net/tag/csv-splitter/" title="csv splitter" rel="tag">csv splitter</a>, <a href="http://www.ghacks.net/tag/portable-software/" title="portable software" rel="tag">portable software</a>, <a href="http://www.ghacks.net/tag/split-csv/" title="split csv" rel="tag">split csv</a>, <a href="http://www.ghacks.net/tag/split-csv-files/" title="split csv files" rel="tag">split csv files</a>, <a href="http://www.ghacks.net/tag/windows-software/" title="windows software" rel="tag">windows software</a><br />

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      <pubDate>Sun, 30 Nov 2008 14:33:31 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/split csv files">split csv files</category>
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      <source url="http://www.ghacks.net/2008/11/30/split-csv-files/">Split CSV Files</source>
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      <title><![CDATA[Send Christmas Postcards to Family & Friends]]></title>
      <link>http://www.softratty.com/article/4efc98ffd5d8abdd4a34ff2b2f64928e</link>
      <guid>http://www.softratty.com/article/4efc98ffd5d8abdd4a34ff2b2f64928e</guid>
      <description><![CDATA[Christmas is almost here, and if you're looking for a creative way to Greet your family, friends and whomever online, go visit FACEinHOLE which is a pure fun service that is very easy to use

Just...]]></description>
      <content:encoded><![CDATA[<a href="http://www.flickr.com/photos/orliy1/3071346366/" title="♥ by Orli Yakuel, on Flickr"><img src="http://farm4.static.flickr.com/3056/3071346366_721af8c357.jpg" alt="♥" width="500" height="300" /></a><br /><br />Christmas is almost here, and if you're looking for a creative way to Greet your family, friends and whomever online, go visit <a href="http://www.faceinhole.com/">FACEinHOLE</a> which is a pure fun service that is very easy to use.<br /><br />Just browse through the scenarios, find something that you like, (it could be for Christmas or <a href="http://blog.go2web20.net/2008/03/faceinhole-let-fun-begin.html">any occasion</a>), add a picture (or use your webcam), then edit and adjust it the way you please. When you done, you'll be able to post it to blog, social networks or send it by email as a postcard. Moreover, you can also order your creation as a <span class="entry-content">T-shirts (or other products),</span> and surprise your friends with an original Christmas gift.<br /><br />You can start here by clicking on your favorite Scenario:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/baby-santas/a5d00248-7b0f-4226-a26d-61541d7f8808/"><img style="cursor: pointer; width: 149px; height: 104px;" src="http://4.bp.blogspot.com/_Ccpw4GT7Y0c/STKzrHYHrFI/AAAAAAAAFFw/AcF3Hd0iDHs/s400/2008-11-30_173638.gif" alt="" id="BLOGGER_PHOTO_ID_5274475666900233298" border="0" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/mariah-carey/47170b70-920e-43dd-bcda-3054c8bff0f3/"><img style="cursor: pointer; width: 149px; height: 104px;" src="http://2.bp.blogspot.com/_Ccpw4GT7Y0c/STKzrP6Zf7I/AAAAAAAAFF4/DjwSzHZrRnw/s400/2008-11-30_173705.gif" alt="" id="BLOGGER_PHOTO_ID_5274475669191491506" border="0" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/santa-claus-with-glasses/c8526991-11f9-4320-a97a-ead32893c915/"><img style="cursor: pointer; width: 148px; height: 104px;" src="http://4.bp.blogspot.com/_Ccpw4GT7Y0c/STKzZCSzITI/AAAAAAAAFFQ/T5SNRXmatjM/s400/2008-11-30_173615.gif" alt="" id="BLOGGER_PHOTO_ID_5274475356298092850" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/santas-helper/f8f2b313-0538-4413-98bb-48156044da61/"><img style="cursor: pointer; width: 149px; height: 104px;" src="http://4.bp.blogspot.com/_Ccpw4GT7Y0c/STKzq5REmnI/AAAAAAAAFFo/vyFzKVVleyY/s400/2008-11-30_173529.gif" alt="" id="BLOGGER_PHOTO_ID_5274475663112575602" border="0" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/santa-claus/da97b9a3-8eee-4ffd-a6b2-6b7f70566cb9/"><img style="cursor: pointer; width: 149px; height: 104px;" src="http://1.bp.blogspot.com/_Ccpw4GT7Y0c/STKzq7y9mwI/AAAAAAAAFFg/yP4vVFOCYjU/s400/2008-11-30_173509.gif" alt="" id="BLOGGER_PHOTO_ID_5274475663791594242" border="0" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/coca-cola---coke-time/9d4f7d45-343c-4b6c-8e59-d5b21b7b1701/"><img style="cursor: pointer; width: 149px; height: 103px;" src="http://2.bp.blogspot.com/_Ccpw4GT7Y0c/STKzYu77LeI/AAAAAAAAFE4/cZ98nYaYESc/s400/2008-11-30_173553.gif" alt="" id="BLOGGER_PHOTO_ID_5274475351101877730" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/santa-claus--2-kids/21fc9b2f-e56c-4a1e-adff-af3195136cee/"><img style="cursor: pointer; width: 149px; height: 104px;" src="http://3.bp.blogspot.com/_Ccpw4GT7Y0c/STKzXtV4nhI/AAAAAAAAFEw/qYPOGO7RvdA/s400/2008-11-30_173324.gif" alt="" id="BLOGGER_PHOTO_ID_5274475333494021650" border="0" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/santa-claus--elf/e6764022-c027-45bc-a579-58610db47b2d/"><img style="cursor: pointer; width: 149px; height: 104px;" src="http://4.bp.blogspot.com/_Ccpw4GT7Y0c/STKzq0v47kI/AAAAAAAAFFY/i05oKI0qCqo/s400/2008-11-30_173432.gif" alt="" id="BLOGGER_PHOTO_ID_5274475661899656770" border="0" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.faceinhole.com/us/create/santa-being-hit-by-reindeer/9a18a4bf-fb8f-4899-b072-caa62c88a90b/"><img style="cursor: pointer; width: 149px; height: 104px;" src="http://2.bp.blogspot.com/_Ccpw4GT7Y0c/STK0gfYcnBI/AAAAAAAAFGA/QQlwmeshLus/s400/2008-11-30_174234.gif" alt="" id="BLOGGER_PHOTO_ID_5274476583877123090" border="0" /></a><div class="feedflare">
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      <pubDate>Sun, 30 Nov 2008 13:31:00 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/christmas">christmas</category>
      <category domain="http://www.softratty.com/tag/original christmas gift">original christmas gift</category>
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      <source url="http://feedproxy.google.com/~r/Go2web2/~3/DEdDDDkeaho/send-christmas-postcards-to-family.html">Send Christmas Postcards to Family &amp; Friends</source>
    </item>
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      <title><![CDATA[The Facebook Tea Party]]></title>
      <link>http://www.softratty.com/article/49adcc0652fd65973e1632e58a97e9fd</link>
      <guid>http://www.softratty.com/article/49adcc0652fd65973e1632e58a97e9fd</guid>
      <description><![CDATA[How fun do you imagine it would be to see your design wrapped around paper packets of tea leaves and herbal blends? No, really, how fun
Because thats what UK-based Lancashire Tea is looking to strike...]]></description>
      <content:encoded><![CDATA[<p><img class="size-full wp-image-54834 alignright" title="teaparty" src="http://mashable.com/wp-content/uploads/2008/11/teaparty.png" alt="" width="155" height="130" />How fun do you imagine it would be to see your design wrapped around paper packets of tea leaves and herbal blends? No, really, <em>how fun?</em></p>
<p>Because that’s what UK-based Lancashire Tea is looking to strike interest in. The tea packager has tapped The Rehab Agency, a marketing consultancy, to produce three designs, which, along with the original graphic, has been <a href="http://www.facebook.com/group.php?gid=41488288652" target="_blank">put up for a vote</a> on <a href="http://mashable.com/tag/facebook/">Facebook</a>, according to <a href="http://www.packagingnews.co.uk/news/865396/Facebook-users-decide-Lancashire-Tea-packaging/" target="_blank">Packaging News</a>.</p>
<p>Voting goes until December 1, and interestingly enough, once the results are tallied, if a new design wins top honor, Rehab gets paid in full. If <em>the original</em> gets gold, however, Rehab will, according to managing director Janie Ash, <em>receive a “much reduced fee.”</em></p>
<p style="text-align: center;"><img class="size-full wp-image-54838 aligncenter" title="facebooktea2" src="http://mashable.com/wp-content/uploads/2008/11/facebooktea2.png" alt="" width="500" height="131" /></p>
<p style="text-align: center;"><img class="size-full wp-image-54836 aligncenter" title="facebooktea" src="http://mashable.com/wp-content/uploads/2008/11/facebooktea.png" alt="" width="500" height="299" /></p>
<h3>A Small Tea-Drinking Constituency</h3>
<p>Of course, Lancashire’s Official Tea Club group isn’t buzzing with activity in light of this month-long event. It’s member page touts under 300 people, and just two dozen individuals have bothered to speak their peace about the Rehab project.</p>
<p>But the social networking endeavor is curious nonetheless. Especially when sized up amid other marketing efforts on the social Web.</p>
<h3>Not the First Social Marketing Experiment&#8230;</h3>
<p>You may remember that mega toothpaster <a href="http://mashable.com/2008/08/10/crest-youtube/">Crest partly crowdsourced an ad run</a> on <a href="http://mashable.com/tag/youtube/">YouTube</a> this summer.</p>
<p>And how about <a href="http://mashable.com/2008/09/19/youre-a-pc/">Microsoft’s I’m a PC venture</a>, in which the public was urged to record video confessionals and contribute their efforts to a collage of Windows-themed spots? That turned out to be quite the attention-getter.</p>
<p>Let’s not forget <a href="http://mashable.com/2008/08/14/facebook-beacon-class-action-lawsuit/">the ever-infamous Facebook Beacon experiment</a>, either, in which users were involved in a social advertising experiment that quickly drew majority ire for its seeming underhandedness.</p>
<h3>&#8230;Certainly Not the Last</h3>
<p>What’s next on the social marketing menu, then? I call for a new design of watermelon. Oval is so over. Square is&#8230;square. I pitch another parallelogram. What say you?</p>
<p style="text-align: center;"><img class="size-full wp-image-54842 aligncenter" title="squaremelon" src="http://mashable.com/wp-content/uploads/2008/11/squaremelon.gif" alt="" width="272" height="310" /></p>
<p><em>Imagery provided by <a rel="nofollow" href="http://www.istockphoto.com">iStockPhoto</a>/<a rel="nofollow" href="http://www.istockphoto.com/user_view.php?id=437585">Bryngelzon</a>; <a href="http://www.crown-melon.com/The%20square%20watermelon.files/kaku-mae-big-shiro1.gif" target="_blank">Crown Melon</a></em></p>
<p>---<br />Related Articles at Mashable | All That's New on the Web:</p><p><a href="http://mashable.com/2007/08/02/facebook-vodafone/">Facebook Loses Vodafone Advertising Due to Racist Profile</a><br /><a href="http://mashable.com/2007/09/17/mypunchbowl-adds-halloween-inspired-features-launches-facebook-app/">MyPunchbowl Adds Halloween-Inspired Features, Launches Facebook App</a><br /><a href="http://mashable.com/2007/10/31/facebook-spam/">Facebook Aims to Stop Mini-Feed Spam</a><br /><a href="http://mashable.com/2007/10/31/facebook-so-do-we-post-to-the-mini-feed-or-not/">Facebook: So Do We Post to the Mini-Feed or Not?</a><br /><a href="http://mashable.com/2007/12/03/facebook-beacon-tracks-non-users/">Facebook Beacon Collects Data on Non-Users Too</a><br /><a href="http://mashable.com/2007/07/18/no-facebook-ipo/">Zuckerberg Refutes Facebook IPO Rumors</a><br /><a href="http://mashable.com/2006/08/31/youtube-launches-youtube-colleges-follows-facebook/">YouTube Launches YouTube Colleges, Follows Facebook</a></p>
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      <pubDate>Sun, 30 Nov 2008 12:45:25 +0000</pubDate>
      <category domain="http://www.softratty.com/tag/facebook">facebook</category>
      <category domain="http://www.softratty.com/tag/facebook loses vodafone">facebook loses vodafone</category>
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      <source url="http://feedproxy.google.com/~r/Mashable/~3/66wKIFi2p68/">The Facebook Tea Party</source>
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