I got an email today from some friends who run a Bay Area IT consultancy. They deal almost exclusively in the PC trade but are Mac savvy themselves, so I was startled a bit by the subject line for their monthly Good News / Bad News newsletter: Two Very Bad Mac OSX Viruses.

Of course, I knew from chatter over the summer and from more recent conversation that the days of Macs being impervious to viruses and malware are probably numbered and sure enough, even Apple Support now officially recommends users install antivirus protection on Mac systems:

Apple encourages the widespread use of multiple antivirus utilities so that virus programmers have more than one application to circumvent, thus making the whole virus writing process more difficult.

The Apple knowledge base article goes on to recommend programs from Intego, Symantec/Norton and McAfee, all of which are commercially licensed products.

My consulting friends recommended iAntivirus, which is a free program, and said, “We have never used it but reviewers say it is good for being a free program. Download and use all free software with caution!”

Another free Mac virus checker (though the developer gratefully accepts all donations) is ClamXav, an updated version of which was released on Monday; the program gets 4.25 stars at Mac Update.

So, is that it? Are we all going to opt for the flu shot from now on? If you’ve installed antivirus software on your Mac, tell us how it’s going and what you like. If you haven’t, or don’t plan to, tell us why in comments.

One minute I was trawling for articles, blissfully convinced that Facebook was all I’d ever need to connect me to items of real time relevance. The next I was pulled into a vortex created by masterminds so ambitious and intrusive, they plan to index the worlds information. Yes, I’m talking about Google (and their latest uber-success, iGoogle).

iGoogle began its life with the name ‘Google Personalised Homepage’, briefly became ‘Google IG’, and a few makeovers later, emerged as iGoogle, a name that makes it sound like an Apple product (iPod, iTunes). Nobody seems to agree on what the most popular startpage service is but iGoogle is up there. Users are so passionate about their iGoogle pages that recent changes were met with uproar and violent protestation. The ‘changes’ were basically a new sidebar and the removal of some gadget resizing privileges. Yep, people are obsessed.

iGoogle isn’t just for accessing feeds from your favourite sites; there is a growing catalogue of gadgets from reputable developers. Google are also inviting people to create gadgets, both practical ones and social stuff of the ‘here’s what I’m up to right now’ Twitter/Facebook variety. You can see why people are saying it’s the next Facebook. What’s good about iGoogle is that the gadgets tend to be useful (feeds, search aids, shortcuts), not vacuous (throw a mudpie at your friends! become a werewolf/pirate/vampire!) and no one - absolutely no one - is going to poke you, ‘get low with’ you, post lewd comments your mum can read or invite you to rate their sexiness.

Here are the best of the best iGoogle gadgets for streamlining your online life:

1. A Podcast Player

If I say “I heart this” does that blow or bolster its case? A Podcast Player is a neat little player with a search facility; enter your search term into the bar at the top, choose your favourite podcast directory from the scroll-down list, and away you go. The options are Feedster, all4RSS, Podkast, Digitalpodcast and Podscope.

If you don’t have a favourite, I recommend the Podscope directory; here you can find a piece of audio according to the words that are spoken in it!

For example, if you want to find podcasts that mention Obama, simply enter ‘Obama’, select ‘Podscope’, press ‘Find’ and voila: ‘A Podcast Player’ returns a list of audio and the exact times (0:53, 1:45, 1:49) the keyword Obama is mentioned! Pretty amazing, and great for people like me who love to listen to news (or any podcast) as they work on the computer. You’ll find a lot of interesting stuff.

2. Driving Directions

The beauty of iGoogle is that the gadgets are integrated so well with key Google services. Driving Directions is the ultimate gadget for people who finds themselves scrolling dumbly in Google Maps or thumbing through a street directory, trying to trace journeys that jump from page 46 to 49B to 109, back to page 46 and so on.

With Driving Directions you have two entry bars (’From’ and ‘To’). Enter your starting address and destination and you’re redirected to Google Maps, where the page is sized just so and your route easily plotted. You also have the option of sharing the map by pressing ‘Send’ or ‘Link’ in the top right hand corner.

Google Maps is great because it contains business information; there is a large and growing catalogue of business locations, so you can search by, say, the name of a restaurant or bar even if you don’t know the address. A good startpage shortcut to a useful service.

3. Digg

Not sure which feeds to track on iGoogle? Why not be a sheep and let public opinion decide?  Digg is the ultimate online popularity contest; the Digg iGoogle gadget lets you keep track of the articles people are digging.

Click the tabs at the top of the gadgets to view either News, Video, Images or All Content, or you can opt to see a list of what your friends are digging (if you have any Digg friends).

To filter according to content, open the scroll-down menu in the top righthand corner and choose between Science, Technology, Entertainment, World and Business, Lifestyle, Sports, Gaming and Offbeat. The gadget is updated continuously, so you’ll know as soon as something rises in the Digg ranks. Keep track of what’s creating buzz on the web from the safety of your startpage.

4. Facebook

A sprawling page within a sprawling page. Once upon a time Facebook was my number one web destination. Now it’s just another little box on my iGoogle page. Like a big fish swallowing all the little ones, Google is insatiable and unstoppable.

Who can resist? No need to visit Facebook anymore; just add the Facebook gadget to iGoogle and keep track of who, exactly, is poking you.

5. Memba Velodoc

To be fair, Velodoc is a great large file sharing service, and would deserve a mention even if they didn’t have an iGoogle gadget. The fact that they do just confirms how damn fantastic they are.

Have a large file you can’t send via Hotmail or Gmail? No need to burn a CD, send anything via post, sign up with some paid site, or even register with anyone.

Enter your email into the Velodoc file sharing gadget and the ‘Browse’ button will appear. Search your directories for the file you want to send, click it and send away.

Now, this is what’s great about the Velodoc service. The person you select as your recipient will receive an email. They’ll open it and find a neat little link. They’ll click that link and be directed to another neat little page- minimal text, no images- where they can download your file.

For a while I was using Sendspace (another free large file sharing service) and thought it was fine until I actually opened what I was sending. It was all pop-up ads, blocks of weird text and flashing arrows next to the words ‘Download Here’! After you opened my file everything was good, but that interim page was a killer: really gaudy and unprofessional looking. Not good if you’re sending files that are supposed to land you a job, which is what I was doing.

Don’t make the same mistake I did. Send files linked from nice-looking pages, and do it in your iGoogle. Great for people who send a lot of audio files, images or videos.

6. Anagram

Another shortcut to Google services - this time to Google Accounts and Google Calendar.

Anagram is really just an efficient way to save contact details to Google Accounts and add events to Google Calendar. No need to navigate all the way to Accounts and enter somebody’s number, name, etc. Simply enter their information in the Anagram text box in an incoherent blob. For example

Bob 77447744 3 Grate St

You don’t even need to keep pressing enter. Anagram will do the rest for you. A lazy person’s dream, and perfect for when you need to take details down fast.

Calendar details work the same way; this time you’re writing ‘Staff Lunch 3 November 5:30′. Anagram will understand what you’re doing and submit the information to Google Calendar.

7. Dictionary.com and Wikipedia

Two commonly used references in one handy gadget. Flip from tab to tab to alternate between Wikipedia and Dictionary. Results open in a new window, so your iGoogle is safe and secure.

8. Internet Bandwidth Speed Test

Created by an independent developer and applauded for its accuracy, this quick and easy speed test estimates your bandwidth and places you on a spectrum between plodding dial-up and hardcore DSL.

9. World Webcams

For the voyeur inside us all. Spice up your iGoogle with popular webcams from all over the world. Watch a beach in the south of France one day and a bustling scene from Rio the next. All pared down (of course) to iGoogle size. That’s about 5 x 6 cm, though if you’re really keen you can expand it to fill the page.

10. Random Google Gadgets

There are new gadgets popping up all the time, and we all know that the most useful, innovative stuff isn’t always the most publicised (remember our feature on Google services that get no love?).  With this gadget you can test drive a different, random Google app every day, and have the options of keeping stuff you like.

So what gadgets sit on your iGoogle page?   Which ones get your love?    You might also want to check out Mark’s earlier article from May this year on how to make your own personalised iGoogle gadgets.

(By) Sandra Hajda is a freelance writer from Melbourne. She hangs out on her Blogger blog and occasionally appears on Australian radio.

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Reading the come-on to prospective entrants provides some insight into the pressures biotech and pharma generally are facing these days to impress potential investors, analysts and the scientific community (from whence comes the brainpower it needs for survival’s sake):

“Take advantage of this opportunity to showcase your organization’s efforts and talents, and contribute to the industry’s broader knowledge base.

EARLY BIRD DEADLINE (No Fee): December 18, 2008
FINAL DEADLINE FOR ENTRIES: January 21, 2009

Benefits of participation:

* Gain Peer Recognition: Spotlight the talent of your team, and position your organization as a thought leader, among an elite group of life science professionals.
* Heighten Visibility: Use creative positioning to add another layer of credibility in the industry. Entries, nominees and especially winners receive recognition at the Gala Dinner, in widely-distributed press releases, in the Best Practices issue of Bio-IT World magazine, as well as continued coverage on Bio-ITWorld.com and in the Best Practices Compendium of entries.
* Leverage Exposure: Showcase your expertise and unique solutions, and use the exposure as a conduit to valuable connections, investors, sales leads, job candidates, and other external audiences.

Well, it is working with me so far!! I get the magazine and there is always something interesting about how modern science is conducted and the results disseminated.

It was interesting to read what fields are covered in competition:

* Basic Research & Biological Research: Disease pathway research, applied and basic research
* Drug Discovery & Development: Compound-focused research, drug safety
* Clinical Trials & Research: Trial design, eCTD
* Translational Medicine: Feedback loops, predictive technologies
* Personalized Medicine: Responders/non-responders, biomarkers
* IT & Informatics: LIMS, High Performance Computing, storage, data visualization, imaging technologies
* Knowledge Management: Data mining, idea/expertise mining, text mining, collaboration, resource optimization
* Health-IT: ePrescribing, RHIOs, EMR/PHR
* Manufacturing & Bioprocessing: Mass production, continuous manufacturing

I decided to take a look at what was showcased in 2008 and perusing many of the articles linked to is a good way to see how big pharma and big government science are adapting to the world of Science 2.0.

Here is an interesting article for example: Connecting the Cancer Community caBIG Time

Now this is an ambitious undertaking that I had not heard about before. Here is some of what I read here:

caBIG™ stands for the cancer Biomedical Informatics Grid™. caBIG™ is an information network enabling all constituencies in the cancer community – researchers, physicians, and patients – to share data and knowledge. The components of caBIG™ are widely applicable beyond cancer as well.

The mission of caBIG™ is to develop a truly collaborative information network that accelerates the discovery of new approaches for the detection, diagnosis, treatment, and prevention of cancer, ultimately improving patient outcomes.

The goals of caBIG™ are to:

* Connect scientists and practitioners through a shareable and interoperable infrastructure
* Develop standard rules and a common language to more easily share information
* Build or adapt tools for collecting, analyzing, integrating, and disseminating information associated with cancer research and care.

Since its inception, caBIG™ has committed to the following cornerstones:

* Federated: caBIG™ software and resources are widely distributed, interlinked, and available to everyone in the cancer research community, but institutions maintain local control over their own resources and data.
* Open-development: caBIG™ tools and infrastructure are being developed through an open, participatory process. caBIG™ leverages existing resources whenever possible, rather than building new tools in every case.
* Open-access:caBIG™ resources are freely obtainable by the cancer community to ensure broad data-sharing and collaboration.
* Open-source: The caBIG™ source code is available to view, alter, and redistribute.

Whoa! That is a pretty sweeping mandate and game plan! This is one heck of a gargantuan undertaking, but when you read about the dynamo behind it and look at how far it has come in a few years you start to have real faith in big government science and realize that within massive research organizations there are some damn impressive people who want to take a machete to stultifying processes and stodgy mindsets that have unnecessarily impeded scientific progress for too long. One such intellectual powerhouse is profiled thus:

Kenneth H. Buetow, Ph.D., is the National Cancer Institute (NCI) Associate Director for Bioinformatics and Information Technology and the Director of the NCI Center for Bioinformatics (NCICB). As Director of the NCICB, Dr. Buetow oversees coordination and deployment of informatics in support of NCI research initiatives and the Center’s participation in the evaluation and prioritization of the NCI’s biomedical informatics research portfolio. Dr. Buetow initiated the cancer Biomedical Informatics Grid™ (caBIG™) pilot project and oversees its activities.

Go, Dr. Buetow, go! Keep the good work! The hope, apparently, is to create a model in the case of cancer that will engender like networks throughout medicine. A worthy, noble goal.

By contrast, to the culture of openness Dr. Buetow exemplifies here is a case of really bad marketing. As I write this column, I am clicking around some of the links in the original Bio-IT World article. I wanted to see to check out what sorts of conferences were advertised for those in the biomedical field. I was rather intrigued by the idea of writing here about the 4th Annual World Healthcare Innovation and Technology Congress. But to get a brochure, you have to register — give me a break! How lame is that?

And then to compound the image of troglodyte thinking and the utter incapacity to grasp the revolution that is Web 2.0 that healthcare IT already has in the rest of the tech world, here is the wording on the press page.

“World Congress press credentials are available to full-time editorial staff writers employed by a trade publication, mainstream media outlet (newspaper, radio, TV, etc.), or online magazines. Freelance writers or contributing editors may request press credentials if the event is being covered for a specific publication.”

Grrrrrrrr. That pretty much excludes tech bloggers who produce some of the best coverage of IT around. If I were in charge of a major tech conference, I would not hire Patrick Golden to be my director of communications. But then I am just a little tech blogger and he has bigger fish to fry. But dissing the tech blogosphere is not the act of a smart person in the age of Web 2.0. No wonder the bright young minds of tech give healthcare a pass so very often–much to my continuing dismay, as someone who works in healthcare.

And guess what? Google's dependence on advertising notwithstanding, one of the extension examples the company points to is the ability to block advertisements.

The Chrome extensions document, spotlighted Saturday by Google programmer Aaron Boodman, doesn't include a timeline, but it does shed light on why the project is a priority for Chromium, the open-source project behind Chrome.

"Chromium can't be everything to all people," according to the document. "User-created extensions have been proposed to solve these problems: the addition of features that have specific or limited appeal; users coming from other browsers who are used to certain extensions that they can't live without; bundling partners who would like to add features to Chromium specific to their bundle."

When Google launched Chrome three months ago, it promised a Chrome extensions framework. Extensions are a popular feature of Chrome's most likely rival, Mozilla's Firefox, and one very popular extension is AdBlock Plus.

And AdBlock makes a specific appearance on the list of extension uses that Google said it would like to support eventually:

• Bookmarking/navigation tools: Delicious Toolbar, StumbleUpon, Web-based history, new tab page clipboard accelerators.

• Content enhancements: Skype extension (clickable phone numbers), RealPlayer extension (save video), Autolink (generic microformat data--addresses, phone numbers, etc.)

• Content filtering: AdBlock, Flashblock, privacy control, parental control

• Download helpers: video helpers, download accelerators, DownThemAll, FlashGot

• Features: ForecastFox, FoxyTunes, Web Of Trust, GooglePreview, BugMeNot

Demand for extensions is real.

In an unscientific CNET News poll about why people don't use Chrome, about 19 percent pointed to the lack of an extensions feature. And on Google's issue tracking site for Chromium, a Chrome extensions feature is the top-requested item.

"Of all the Firefox plug-ins, this is the one essential one," said Firefox user Ole Eichhorn. "Chrome is faster until you factor in all the cruft that gets downloaded as ads, then it isn't faster anymore. When Chrome supports AdBlock, it will be the winner, but until it does, Firefox is the only choice."

In its document, Google described some of its goals for Chrome extensions. The extensions should silently update, just like Chrome does. They should be isolated for security reasons and only get access to resources it's entitled to use. Installation should be easy, taking only two clicks.

They should permit rich user interface options--rich enough to implement some parts of Chrome as extensions, Google said. Among the interface options should be "toolbars, sidebars, content scripts (for Greasemonkey-like functionality), and content filtering (for parental filters, malware filters, or AdBlock-like functionality)," Google said. Some interfaces will require the user to grant specific permissions, such as "access to the history database" or "access to mail.google.com," Google said.

Google will play a major role in extensions, providing a central service that can be used to issue updates and to blacklist "malicious or harmful extensions" so the browser won't use them.

"It's likely in the future we may want to provide a consumer front-end which would allow users to more easily find the most popular, highest quality and trustworthy extensions," Google also said.

"There was a need for [Media Meshing] because media companies were hiring and most people freelance... The party was really a unique networking event for people in media -- low pressure, organic social scenario. But in the last year, the entire environment of media has changed -- bloated mastheads are being trimmed down, expenses are being cut everywhere. This time last year people would have several offers to move to various places. Now people are just happy to keep the jobs they have. So not only are many media people now unemployed, the job availability in the business has changed. And it seems kind of rude to be getting trashed when people are without jobs -- no one wants the party to take on a desperate kind of vibe."

We're not sure this is true. Even last month's Media Meshing was as busy and high-spirited as necessary. There's never a bad time for booze-fueled networking -- especially in bad times.

So we're hoping Blakeley's just lazy. (He does promise us more ambitious plans next year.)

In the meantime, we'll wring together some sort of informal Meshing-like event starting in January. Consider yourself invited; details to follow.

See Also:
Gawker's Denton: "Plan For The Worst, Now."
Gawker's Nick Denton: Sentimental Softie?
What Went Wrong At Valleywag? Denton Confesses
Valleywag To Become Section of Gawker.com

Photo: Kate Miltner

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Guess not all that offline ad money will be moving online.

The bulletpoint-version:

• Pontiac, Saab and Saturn account for 20.7% of GM's total measured-media spending and 16.5% of its sales.
• The three brands together had $286 million in measured spending through August and $400 million for full-year 2007.
• Pontiac -- handled by Publicis Groupe's Leo Burnett -- had measured spending of about $90 million through August.
• Saab's agency is Interpublic's McCann Erickson, Birmingham, Mich. According to TNS Media Intelligence, measured spending was $22 million through August.
• Saturn is handled by Interpublics's Deutsch and spent $174 million through August.

See Also:
NBC Still Can't Sell Super Bowl Ads (GE)

The proposal to allow a no-smut, free wireless Internet service is part of a proposal to auction off a chunk of airwaves. The winning bidder would be required to set aside a quarter of the airwaves for a free Internet service. The winner could establish a paid service that would have a fast wireless Internet connection. The free service could be slower and would be required to filter out pornography and other material not suitable for children. The FCC's proposal mirrors a plan offered by M2Z Networks Inc., a start-up backed by Kleiner Perkins Caufield & Byers partner John Doerr.

The proposal faces objections from consumer groups -- who say the FCC's filtering will go too far -- and the wireless carriers, who complain that a free Internet would interfere with their own radiowaves (and customer-base).

See Also:
Obama's CTO: Here's Who's In The Running
ISPs To Speed Up P2P Transfers
FCC Approves 'Wi-Fi On Steroids': Good News For Consumers, Bad News For Telcos