I’d like to quickly revisit the story because I’ve been following Pownce from day one, I’ve actually used it more than Twitter, and I’ve been bullish on the service because I thought it offered a compelling feature set when compared to other services in the space. I was wrong.

First of all, less is sometimes more. We all know that, but it was really obvious in this case: Pownce was the Twitter fan’s dream come true, adding groups, file sharing and several other highly requested features without cluttering the service with too many options. However, sometimes simplicity and lack of options are what differentiates a service and makes it worth your while. Twitter devs may be slow when it comes to adding new features, but they’re slow on purpose, because they understand that Twitter is good, for the most part, as it is.

Secondly, sometimes even being much more reliable than your competitors isn’t enough for success. When you think of it, Pownce was positioned very well: it had the features, it had solid backing (it is, after all, Kevin Rose’s baby), and - although it wasn’t without technical issues itself - it came to the scene at a time when Twitter struggled with frequent downtime. And despite the fact that Twitter’s problems with downtime lasted for month, users did not move over to other services, except perhaps FriendFeed (to a certain extent).

The main lesson is probably this: if you’re not first to the game, but perhaps second or third, you need to do your research very thoroughly; sometimes being bigger, better and faster than the competitors simply won’t do.

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Ding It’s Up is a unique service that provides you website downtime alerts via Twitter. You can get updates in your email, mobile or Twitter about when a site goes back up. The service sends you a message about the concerned website (that you entered), and you don’t even need to register for this service.

Ding It’s Up and more services like these are used by webmasters who have to monitor their own sites, though it’s also useful for people who are frequent users of Twitter, YouTube and other social tools/networks.

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To those of you with a feed addiction, it may come as some surprise to learn that RSS adoption is still surprisingly low across web users– even those who spend a lot of time on the internet. Most people are unaware of the technology or if they are – even less interested. A lot of people simply prefer email subscriptions and depending on the target audience of a blog this can be nearly equal with RSS subscribers. Even here on MakeUseOf, a substantial number of our subscribers are using email for updates.

There are hundreds of interesting ways in which RSS feeds can be put to use. Yahoo Pipes is one great example and this is something I’d like to write about in more detail at a later time. For now however I’d like to introduce you to PostRank.

What is it exactly?

“PostRank is a scoring system developed by AideRSS to rank any kind of online content, such as RSS feed items, blog posts, articles, or news stories. PostRank is based on social engagement, which refers to how interesting or relevant people have found an item or category to be. Examples of engagement include writing a blog post in response to someone else, bookmarking an article, leaving a comment on a blog, or clicking a link to read a news item.”

The 5 ‘C’s are used to determine the popularity of any particular post, I’ll leave you to check it out for yourself if you wish to find out more detail, but in essence this criteria includes the following:

• The creation of a blog post responding directly to another blog post. This is the biggest determinate of a post’s popularity.
• Commenting on a blog post – the second most important measure of audience engagement and the quality of the article.
• Discussion – this involves mentioning a post on other social networking services like Twitter.
• Sharing – submitting a site to Digg, or bookmarking it using a service like Del.icio.us
• User activity on the page – clicks and page views, not given too much weight in PostRank.

Using this system, blog posts can be run through PostRank to determine just how popular (and therefore how good) the posts are. In the example mentioned above, this is how NewsGator implemented PostRank.  When viewing one of your feeds online, you can choose to change the view to show only the most popular items – a useful feature for when in a rush.

Why Would You Want it?

For me the biggest issue I have is finding time to read all the feeds I subscribe to. While personal blogs may only get updated once a day, large multi-author blogs (like one particular blog you may be aware of) are updated much more frequently while other sites focusing on news will be updated constantly 24/7.

With this constant flow of information it’s become increasingly necessary to have the ability to filter out articles which are not of interest to you, and instead simply read the articles which are.

This is where PostRank comes in.

What’s great about this is that no matter what RSS reader you use, be it web based like Google Reader or a desktop application like FeedDemon you can still use PostRank to filter your feeds.

PostRank is both an online RSS reader, service and also an API which developers can choose to include in their applications if they wish. One notable online service which have done is this is Newsgator Online a few months ago.

How Else Can I Use It?

To use PostRank on any feed simply submit it to the PostRank website.  I’ve shown an example in the screenshot below.

If this is a fairly popular feed you’ve submitted then it’ll already be in the system.  If it’s a bit more obscure than you may have to wait a day or so for it to be fully submitted (I’m actually only guessing, I have no real idea how long it takes. Perhaps someone else knows?). In my own experience any feed I wanted to use was already submitted so I’ve had no issues.

After this you can choose what to do with the feed.  You can select from 4 different rankings:

• All Posts
• Good Posts
• Great Posts
• Best Posts

You can also filter the feed by any keywords you want.

After doing this, if you decide you would like to use this feed in your own RSS application then simply click the ‘create new feed’ button. Using this feed you can simply import it into whatever application you already use and replace the feed which may be overwhelming you slightly.

If you decide to create a PostRank account then you can use the site as your web based feed reader.  You can save submitted feeds and change them as you like. If you don’t want to sign up then if you want to make any changes to the feed you’ve created you’ll have to start over again – although it’s not really that inconvenient.

Hopefully some of you can find this useful, I know I did.  Has anyone else already been using it in this way?   You may also want to check out Mark’s previous article on using PostRank and AideRSS in Google Reader.

(By) Laurence John was born naked, screaming and utterly helpless at some point in the last century. With the help of talented programmer and fellow MUO author Wez Pyke, Laurence is working on a new Blog; extendably.com, check it out!

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There's yet another new blogging platform out there: Kontain. It's designed for non-technical users, and it's easy to use and very good-looking. I don't think I've seen an easier platform for beginning bloggers, in fact. Everything on the site is clear and simple. But there's a downside.

The negative of Kontain is that while it's easy to use, it's very limited on the presentation side. You get no blog templates to choose from. While the default layout of Kontain blogs is attractive enough, the lack of customizability is surprising in a product that is so strong on the authoring side. Also, the blog pages display slowly.

Creating a Kontain blog is simple. Adding media to blog posts is simple. Even viewing and organizing the media files you've uploaded to previous posts is simple--something that's not true in almost all other blog platforms.

It's the little things that make Kontain a delight. From the start, it gets out of your way. While it requires a valid e-mail address from new authors, you can start posting right away, since you have 15 days to confirm registration. If you're writing a post and want to share it with friends, you can enter in their e-mail addresses from the posting screen.

Quite possibly the simplest blogging interface ever.

All entry fields are nice and big. I would not feel uncomfortable recommending Kontain to people with poor eyesight, or those simply afraid of technology or the blogosphere. It's really that easy.

You can't choose your display template or even colors.

However, pretty and simple is not enough, unless you're Apple and have an Apple-like advertising budget. There are other super-simple, quick-to-use blog platforms, like Tumblr. And there are certainly services that already have the community angle dialed in (like Vox). And for anyone halfway serious about blogging, there's nothing wrong with expending a few brain cycles to learn how to use free mainstream services like Blogger or Wordpress.com.

There are ambitious plans for Kontain, including social features (friend following, for example), privacy options, Web-based audio, image, and video editors, SEO options, and reader analytics. I don't know if Kontain will still be as simple when it gets these features. I also don't think there is a big untapped market for new bloggers, since it's a safe bet that most everyone who wants to blog now is already doing so. Kontain isn't a bad platform for teaching about blogging, but I don't see it supplanting any current platforms.

After adding the Telephone app to your Facebook account, you can launch the service and make phone calls directly to your Facebook friends. In order to make a VoIP call, both you and your friend will need to also have the application as well as the downloadable software. But the good thing about having the software installed on your computer is that the Telephone app can then be used as a standalone desktop application for sending and receiving calls even when you don’t have Facebook open in a web browser.

Similar to Skype, you can make VoIP calls and send instant messages. And similar to Digsby, the desktop app enables you to communicate with Facebook friends without having to be logged into Facebook. So with so many features similar to existing applications, is it worth it to try the Telephone application at all?

There are a few features that may be of interest to you, depending on how often you need to communicate with Facebook friends. For instance, Telephone allows you to organize friends into groups for easy access and messaging, as well as leave voicemails for friends that aren’t currently available to talk. Telephone also displays your call history for additional information. The call history could prove useful given its direct integration with your Facebook network, offering insight into your own personal behavior and communication patterns.

I imagine such data could be useful to other services as well, from a non-personal standpoint. But one thing I’d love to see on the Telephone app is a more direct integration with Facebook’s existing chat tool, similar to Tokbox’s integration. This way, you can invite friends to add the Telephone app in a more direct manner, and more readily initiate VoIP calls with friends as well.

While the application is robust, it doesn’t appear as though the uptake has been good. A quick look at the application chart shows that traffic to the application has dropped significantly over the past month. While we’d assume that this trend will continue, perhaps the company will adopt practices that make the application more viral under the new design. For now we will have to wait and see. Go install the telphone application and judge for yourself how successful this will be.

SimpleDB, one of Amazon.com's suite of online services that people can use to build Web sites or other computing operations, is out of private beta testing.

The service lets programmers store database records at Amazon and extract specific data from them. Along with the shift to public beta testing, Amazon cut the price for storing data from $1.50 to 25 cents per gigabyte per month.

SimpleDB, introduced nearly a year ago, is a newer arrival into the Amazon Web Services suite. Other services let customers process data, store raw data, distribute content, and store messages sent among different computers.

The company also announced basic level of use is free for at least six months--the first time the company has done so with one of its Web services. After various thresholds are met in data transfer and computer processing, customers must pay according to usage.

"We've made the business decision to go with SimpleDB even simpler than it was before. You can now get started for free. For at least the next six months, you can consume up to 500MB of storage, and you can use up to 25 machine-hours each month. You can transfer 1GB of data in, and another 1GB out," said AWS evangelist Jeff Barr in a blog posting Monday.

Among those using SimpleDB are Pluribo, Issuu, and MyMiniLife.com, Amazon said.

To make SimpleDB easier to use, Amazon said it plans to release a new interface similar to the SQL (Structured Query Language) widely used in databases today. It also plans a mechanism to let people more easily upload multiple items.

Good OS, a company renowned for its gOS Linux that was launched at Wal-Mart, is now announcing “Cloud” a new instant on OS that boots into a browser with services from Google, Yahoo and Windows Live with in seconds. Cloud could also optionally boot into Windows, if users desire. The OS would be pre-installed on GIGABYTE Touch Screen Notebooks which would hit the market early next year.

“We are excited to preview the GIGABYTE Touch-Screen Netbook with Cloud and Windows together, said a Good OS spokesperson. “With Cloud, GIGABYTE Netbooks will power on to the Internet in seconds, while still supporting killer applications together with Windows XP.”

Google also has plans to get Chrome pre-installed on PCs and we are sure that they would pull off something similar by adding icons of Google services in the bottom of the browser area to give users an easy and instant access to its services.

Press Release

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The brainchild of Culver and Digg founder Kevin Rose, Pownce launched with much fanfare in 2007. But despite the early buzz and in many ways a superior feature-set, the service hasn’t been able to gain nearly the type of traction as the darling of short-form messaging – that of course being Twitter.

It doesn’t sound like Six Apart has aspirations to revamp Pownce and take on Twitter either. They echo the sentiment that this deal is more about acquiring talent from Pownce, writing, “we are very sorry the site will be closing … We’re planning on doing great things with the help and expertise of the Pownce team, and can’t wait to see all the results of their hard work.”

Kevin Rose and Daniel Burka will also be joining Six Apart as advisers as part of the deal.

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One minute I was trawling for articles, blissfully convinced that Facebook was all I’d ever need to connect me to items of real time relevance. The next I was pulled into a vortex created by masterminds so ambitious and intrusive, they plan to index the worlds information. Yes, I’m talking about Google (and their latest uber-success, iGoogle).

iGoogle began its life with the name ‘Google Personalised Homepage’, briefly became ‘Google IG’, and a few makeovers later, emerged as iGoogle, a name that makes it sound like an Apple product (iPod, iTunes). Nobody seems to agree on what the most popular startpage service is but iGoogle is up there. Users are so passionate about their iGoogle pages that recent changes were met with uproar and violent protestation. The ‘changes’ were basically a new sidebar and the removal of some gadget resizing privileges. Yep, people are obsessed.

iGoogle isn’t just for accessing feeds from your favourite sites; there is a growing catalogue of gadgets from reputable developers. Google are also inviting people to create gadgets, both practical ones and social stuff of the ‘here’s what I’m up to right now’ Twitter/Facebook variety. You can see why people are saying it’s the next Facebook. What’s good about iGoogle is that the gadgets tend to be useful (feeds, search aids, shortcuts), not vacuous (throw a mudpie at your friends! become a werewolf/pirate/vampire!) and no one - absolutely no one - is going to poke you, ‘get low with’ you, post lewd comments your mum can read or invite you to rate their sexiness.

Here are the best of the best iGoogle gadgets for streamlining your online life:

1. A Podcast Player

If I say “I heart this” does that blow or bolster its case? A Podcast Player is a neat little player with a search facility; enter your search term into the bar at the top, choose your favourite podcast directory from the scroll-down list, and away you go. The options are Feedster, all4RSS, Podkast, Digitalpodcast and Podscope.

If you don’t have a favourite, I recommend the Podscope directory; here you can find a piece of audio according to the words that are spoken in it!

For example, if you want to find podcasts that mention Obama, simply enter ‘Obama’, select ‘Podscope’, press ‘Find’ and voila: ‘A Podcast Player’ returns a list of audio and the exact times (0:53, 1:45, 1:49) the keyword Obama is mentioned! Pretty amazing, and great for people like me who love to listen to news (or any podcast) as they work on the computer. You’ll find a lot of interesting stuff.

2. Driving Directions

The beauty of iGoogle is that the gadgets are integrated so well with key Google services. Driving Directions is the ultimate gadget for people who finds themselves scrolling dumbly in Google Maps or thumbing through a street directory, trying to trace journeys that jump from page 46 to 49B to 109, back to page 46 and so on.

With Driving Directions you have two entry bars (’From’ and ‘To’). Enter your starting address and destination and you’re redirected to Google Maps, where the page is sized just so and your route easily plotted. You also have the option of sharing the map by pressing ‘Send’ or ‘Link’ in the top right hand corner.

Google Maps is great because it contains business information; there is a large and growing catalogue of business locations, so you can search by, say, the name of a restaurant or bar even if you don’t know the address. A good startpage shortcut to a useful service.

3. Digg

Not sure which feeds to track on iGoogle? Why not be a sheep and let public opinion decide?  Digg is the ultimate online popularity contest; the Digg iGoogle gadget lets you keep track of the articles people are digging.

Click the tabs at the top of the gadgets to view either News, Video, Images or All Content, or you can opt to see a list of what your friends are digging (if you have any Digg friends).

To filter according to content, open the scroll-down menu in the top righthand corner and choose between Science, Technology, Entertainment, World and Business, Lifestyle, Sports, Gaming and Offbeat. The gadget is updated continuously, so you’ll know as soon as something rises in the Digg ranks. Keep track of what’s creating buzz on the web from the safety of your startpage.

4. Facebook

A sprawling page within a sprawling page. Once upon a time Facebook was my number one web destination. Now it’s just another little box on my iGoogle page. Like a big fish swallowing all the little ones, Google is insatiable and unstoppable.

Who can resist? No need to visit Facebook anymore; just add the Facebook gadget to iGoogle and keep track of who, exactly, is poking you.

5. Memba Velodoc

To be fair, Velodoc is a great large file sharing service, and would deserve a mention even if they didn’t have an iGoogle gadget. The fact that they do just confirms how damn fantastic they are.

Have a large file you can’t send via Hotmail or Gmail? No need to burn a CD, send anything via post, sign up with some paid site, or even register with anyone.

Enter your email into the Velodoc file sharing gadget and the ‘Browse’ button will appear. Search your directories for the file you want to send, click it and send away.

Now, this is what’s great about the Velodoc service. The person you select as your recipient will receive an email. They’ll open it and find a neat little link. They’ll click that link and be directed to another neat little page- minimal text, no images- where they can download your file.

For a while I was using Sendspace (another free large file sharing service) and thought it was fine until I actually opened what I was sending. It was all pop-up ads, blocks of weird text and flashing arrows next to the words ‘Download Here’! After you opened my file everything was good, but that interim page was a killer: really gaudy and unprofessional looking. Not good if you’re sending files that are supposed to land you a job, which is what I was doing.

Don’t make the same mistake I did. Send files linked from nice-looking pages, and do it in your iGoogle. Great for people who send a lot of audio files, images or videos.

6. Anagram

Another shortcut to Google services - this time to Google Accounts and Google Calendar.

Anagram is really just an efficient way to save contact details to Google Accounts and add events to Google Calendar. No need to navigate all the way to Accounts and enter somebody’s number, name, etc. Simply enter their information in the Anagram text box in an incoherent blob. For example

Bob 77447744 3 Grate St

You don’t even need to keep pressing enter. Anagram will do the rest for you. A lazy person’s dream, and perfect for when you need to take details down fast.

Calendar details work the same way; this time you’re writing ‘Staff Lunch 3 November 5:30′. Anagram will understand what you’re doing and submit the information to Google Calendar.

7. Dictionary.com and Wikipedia

Two commonly used references in one handy gadget. Flip from tab to tab to alternate between Wikipedia and Dictionary. Results open in a new window, so your iGoogle is safe and secure.

8. Internet Bandwidth Speed Test

Created by an independent developer and applauded for its accuracy, this quick and easy speed test estimates your bandwidth and places you on a spectrum between plodding dial-up and hardcore DSL.

9. World Webcams

For the voyeur inside us all. Spice up your iGoogle with popular webcams from all over the world. Watch a beach in the south of France one day and a bustling scene from Rio the next. All pared down (of course) to iGoogle size. That’s about 5 x 6 cm, though if you’re really keen you can expand it to fill the page.

10. Random Google Gadgets

There are new gadgets popping up all the time, and we all know that the most useful, innovative stuff isn’t always the most publicised (remember our feature on Google services that get no love?).  With this gadget you can test drive a different, random Google app every day, and have the options of keeping stuff you like.

So what gadgets sit on your iGoogle page?   Which ones get your love?    You might also want to check out Mark’s earlier article from May this year on how to make your own personalised iGoogle gadgets.

(By) Sandra Hajda is a freelance writer from Melbourne. She hangs out on her Blogger blog and occasionally appears on Australian radio.

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