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Digital Marketing Optimization: Acquisition

2008-03-19 06:31:30 by Semaphore Software in Software Development Articles, IT News, Offshore Outsourcing Articles, SEO Tips & Tutorials From Sem
 
...acquisition, conversion, and retention and looking at the optimization challenges within each area. This week, Ill take a deeper look at acquisition Campaign optimization is probably the most established optimization practice. Acquisition marketing has been the cornerstone of digital marketing for many years, and a number of us can probably...
 
Tags: optimization, digital channel, channel, digital, in-channel optimization, optimization practice, single digital channel, single digital, campaign optimization
 
 
 
 
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Analysis: The FTC clears our acquisition of DoubleClick

2007-12-20 10:49:00 by Karen in Official Google Blog
 
...acquisition of DoubleClick . This is obviously excellent news for both companies, and I would like to comment on its significance and what it means for us going forward Perhaps most importantly, the FTCs decision publicly affirms what we and numerous independent analysts have been saying for months: our acquisition does not threaten...
 
Tags: ftc, ftc clearance decision, concerns, anticompetitive concerns, ftc noted, clearance, noted, privacy concerns, market
 
 
 
 
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Interview With Evan Williams: Summize Acquisition, API Issues And Their Revenue Model

The Article has images
2008-07-15 21:05:44 by Michael Arrington in TechCrunch
...acquisition of Summize , which we wrote about earlier today (for more on the acquisition, see the Twitter blog, Twitter investor Fred Wilson and Summize investor John Borthwick ). Summize, by the way, now redirects to search.twitter.com But we also talked extensively about the Twitter API and potential revenue models in the interview The...
 
Tags: firehose xmpp feed, feed, issues, revenue model, api, xmpp feed, personal, personal data, twitter
 
 
 
 
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UPDATE: Google Lands EU Clearance For DoubleClick Acquisition

2008-03-12 06:03:20 by Semaphore Software in Software Development Articles, IT News, Offshore Outsourcing Articles, SEO Tips & Tutorials From Sem
 
...acquisition is now complete With DoubleClick, Google now has the leading display ad platform, Google CEO Eric Schmidt said in the statement That was precisely the point of contention with rivals, particularly Microsoft, whod complained to regulators that because Google already holds a dominant market position in search advertising, it...
 
Tags: doubleclick, google, yahoo, microsoft-yahoo merger, company doubleclick, display, regulators, european regulators tuesday, display ads
 
 
 
 
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AOL On A Bender - KickApps May Be Next Acquisition

The Article has images
2008-03-14 08:52:24 by Michael Arrington in TechCrunch
...acquisition bender lately. In addition to a number of smaller purchases like Yedda and Goowy , and not a day after the announced $850 million acquisition of Bebo , rumors are popping up that AOL is preparing to acquire yet more companies in the coming weeks The next may be KickApps , a service for creating social networks, widgets and other...
 
Tags: kickapps, aol, kickapps fit, kickapps closely, million, social networks, million acquisition, crunchbase information, crunchbase
 
 
 
 
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Google/Skype Acquisition or Partnership Imminent?

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2008-04-02 01:22:44 by Michael Arrington in TechCrunch
...acquisition may be announced in the near future Skype, acquired in late 2005 for $3.1 billion , has been a financial albatross around Ebays neck. eBay removed Skype co-founder and CEO Niklas Zennstrom in October 2007 , reportedly due to frustration at the financial performance of Skype. Ebay also negotiated down the huge earnout due to Skype...
 
Tags: skype, skype co-founder, unload skype, skype stockholders, google, acquisition, ebays skype, time, million one-time loss
 
 
 
 
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HD Acquisition article from Event DV

2008-04-25 17:55:31 by Dennis Radeke in Adobe Blogs
 
...acquisition and it was so relevant that I wanted to pass it on to you Here's the article: The Moving Picture: Ingesting HD Acquisition Why do I like it? Well, besides rehearsing the history of acquisition starting with the VHS tape, he spends just the right amount describing what each step was and why it was good and bad. He goes through DV,...
 
Tags: acquisition, article, mxf, edit mxf, adobe, adobe pal, avc, avc-intra, happy friday
 
 
 
 
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Microsoft Abandons Yahoo Acquisition

2008-05-04 02:24:11 by manunkind in PC Sympathy
 
...acquisition attempt whose failure takes Microsoft back to square one in its quest to boost its online business to better compete against Google We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo and the market as a whole. Our goal in pursuing a combination with Yahoo was to provide greater choice and...
 
Tags: microsoft, yahoo, microsoft stockholders, deadline microsoft, acquisition, yahoo mail, failure takes microsoft, convince yahoo, massive acquisition
 
 
 
 
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TripAdvisor Expands Ad Potential with Acquisition of Two Travel Networks

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2008-07-01 17:51:19 by Kristen Nicole in Mashable!
...acquisition of two other online travel resources, VirtualTourist and OneTime , for undisclosed amounts. With these acquisitions, TripAdvisor is looking to expand its reach and influence as a dominant online search tool for nearly every aspect of trip-planning VirtualTourist features similar user-generated content contributions as...
 
Tags: travel, travel resources, online travel resources, travel network, tripadvisor, resources, acquisition, travel reviews, virtualtourist