Yet Another Ad Forecast Turns Out Wrong
...forecast, again. Coen now says U.S. ad spending will rise 2% in 2008 to $285 billion. That's down from a 3.6% prediction in December, which was a re-do of an earlier prediction of 5% growth made exactly one year ago
Coen reduced his projection for online display ad spending, too. He's now predicting 12% growth ($11.7 billion) in 2008, down...
