Why ComScores Google Paid Click Estimates Are Not Predictive Of Googles Revenues
...Googles earnings call last week, Googles stock jumped on strong results and comScores took a temporary hit. Many analysts and pundits were using comScores estimates of flattening paid-click advertising growth at Google to conclude that Googles overall revenue growth would also be flat . Yet Google reported 42 percent year-over-year revenue...
