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Wall Street Hates Yahoo, But Madison Avenue Still Bleeds Purple

2008-11-17 08:02:00 by Nicholas Carlson in Silicon Alley Insider
 
...Madison Avenue still loves Yahoo inventory: When your customers love your product, and you still can't sell it, it's time to look in the mirror If the agencies hated Yahoo -- thought it was dinosaur like AOL, a trash heap like MySpace, or an enigma like Facebook -- then the deceleration of Yahoo's display advertising revenue growth might be...
 
 
 
 
 
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Hero's Happen Here - Microsoft 2008 Product Launch event in Madison, WI

2008-04-18 22:01:49 by Adam in Adam Salvo(z) Blog
 
...Madison, WI yesterday. The event was held at the Westside Marriott, and featured a morning and afternoon session, each with multiple tracks. Future planning note, the local McDonald's was not prepared for the rush between the two sessions I was registered for the IT Infrastructure track in the morning session (I think), but it didn't really...
 
 
 
 
 
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Madison Avenue: Still Trying To Figure Out Social Networks

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2008-05-14 17:37:00 by Michael Learmonth in Silicon Alley Insider
...Madison Avenue buyers who want to put money on Facebook, MySpace and the like are finding it harder than they'd like. eMarketer analyst Debra Aho Williamson explains: "The challenge is that all these new forms of advertising are more difficult to plan, measure and quantify than advertisers are used to, and that has impacted spending growth...
 
 
 
 
 
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Madison Avenue's Tivo Defense Faltering? Product Placements Dropping

2008-09-16 10:23:00 by Michael Learmonth in Silicon Alley Insider
 
...Madison Avenue's best defense against TV ad skipping, and reality shows in particular are saturated with them. But now that the networks have loaded up their schedules with reality shows, and they've loaded up those shows with products, they may have reached their limit The number of product placements on television dropped 15% to 204,919 in...
 
 
 
 
 
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Yahoo is extremely valuable to Madison Avenue

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2008-11-17 16:07:02 by Bilal Hameed in Startup Meme
...Madison Avenue, according to a report by AdAge According to Chris Moloney, chief marketing officer at Scottrade one of the top online ad spenders Advertisers are looking at wheres the traffic, volume and value is today. And today is very positive for advertisers at Yahoo. Google is considered to be the 800-pound gorilla of the internet but it...
 
 
 
 
 
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Can Machines Build Better Ads Than Madison Avenue? (GOOG)

2008-12-03 13:58:00 by Nicholas Carlson in Silicon Alley Insider
 
...Madison Avenue Now they want to automate creative. Two California firms -- Long Beach-based Adisn and Moutain View's Tumri -- say their machines can use the same information to build the actual ads themselves. The New York Times explains Adisn's approach has been to build a database of related words so it can assess the content of a Web site...
 
 
 
 
 
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HomSALE.com - User Friendly Property Search

2008-03-03 10:07:00 by Siri in KillerStartups.com - all
 
...Madison based HomSALE is a new database/search engine of For Sale By Owner and brokered (Multiple Listing Service) properties in Wisconsin, with the world soon to come. Whats particularly noteworthy about the site is the ample number of opportunities users have to refine and customize their search to fit exactly the parameters they desire....
 
 
 
 
 
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Microsoft Boosts Vendor Financing, Gives Small Companies Money To Buy MSFT Products

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2008-04-16 13:48:00 by Henry Blodget in Silicon Alley Insider
...Madison, general manager of Microsoft Financing. "Information-technology buyers keep accelerating their leasing and financing, so we see this as a time when we can make a big difference by making things easier Microsoft offers an array of loans between $100,000 and $500,000 -- a "sweet spot for small businesses," Mr. Madison said. Still, the...
 
 
 
 
 
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Sorry, New York Times and WaPo Staffers, Here's Your Future...

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