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NBC Details Online Olympic Coverage; Combining Mobile, Casual Gaming and Online Video

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2008-07-29 15:18:49 by Allen Stern in CenterNetworks
NBC hasannounced todaytheir plan for exclusive and extensive online video and mobile coverage for the 2008 Bejing Olympics. Back in November, SAI reported on the total number of hours of online video that NBC would provide, 2,200 live hours and over 3,000 total hours of video. NBC is also partnering with Microsoft on their Silverlight technology...
 
Tags: mobile, mobile destination, nbc olympics mobile, nbc olympics, nbc olympics video, online video, nbc olympics 2go, online, olympics
 
 
 
 
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NBC's Zucker: Keeping The Olympics On Tape Delay Is A Genius Idea. Get Used To It

2008-08-15 10:24:00 by Peter Kafka in Silicon Alley Insider
 
...NBC just interviewed their boss, Jeff Zucker, for what seemed like about 3 hours (technically speaking, 20 minutes, we're told). Perhaps because he's their boss, no one asked Jeff why he missed his revenue and earnings targets for 2 consecutive quarters . But it was a pretty entertaining chat Besides bragging about NBC's Olympics performance,...
 
Tags: nbc sports, sports, nbc, olympics, nbc universal joins, nbc universal, zucker, nbc sports led, led
 
 
 
 
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NBC Hedges Its Olympic Bets: Buy A TV Ad, Get A Web Banner, Too

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2008-07-21 09:53:00 by Michael Learmonth in Silicon Alley Insider
NBC U (GE) has has sold at least 85% of its online ad inventory for the Olympic Games. How? By selling TV ads NBC is bundling its Web inventory along with broadcast buys. The move suggests advertisers are getting a bargain on the online ads, but it also helps NBC sell TV at a premium in a very tough ad market NBC U has already said it will...
 
Tags: nbc, nbc shares revenue, revenue, helps nbc, online, shares, tv, additional online impressions, web
 
 
 
 
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NBC's Olympics Smashes Online Traffic Records, But Fewer Actually Watching Video

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2008-08-13 11:21:00 by Michael Learmonth in Silicon Alley Insider
...NBC Sports crush its previous online traffic records. Consider: before the games, NBC Sports' biggest online traffic day was the US Open playoff between Tiger Woods and Rocco Mediate, which brought 9.1 million page views and 1.5 million videos streamed. Over the first four days of the Games, NBCOlympics.com had 291 million page views and 13.5...
 
Tags: nbc, nbc sports crush, nbc sports, olympics, video, player nbc, online olympics policy, online olympics audiences, nbc lawyers
 
 
 
 
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Two steps forward, one step back: NBC's online Olympic coverage

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2008-06-29 15:22:00 by Harrison Hoffman in Webware.com
...NBC announced their very ambitious plans for online coverage of the 2008 Beijing Olympics , I have been very excited to see how well they execute it. Promising 3,500 hours of online video, with 2,200 hours of live streams, full event replays, and highlights, for free, how could they go wrong? It has recently come to light that the online...
 
Tags: nbc, online, online olympic, nbc views, online coverage, view nbc, tv, tv broadcast, applaud nbc
 
 
 
 
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NBC: Online Probably Helping Olympics On TV. But We're Still Going To Guard Our Eyeballs.

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2008-08-13 16:27:00 by Michael Learmonth in Silicon Alley Insider
NBC's big takeaway from the Beijing Olympics so far: The online video it's showing isn't hurting, and is probably helping, TV ratings So why not show all events live, as they happen, on the Web? Responding to the question on a conference call with reporters, NBC research chief Alan Wurtzel said he doesn't really know "the underlying contractual...
 
Tags: olympics, tv, tv audience, online, olympics held, nbc, online olympics policy, olympic tv ratings, audiences
 
 
 
 
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Vivi Zigler Upped To President, NBC U Digital Entertainment

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2008-06-30 18:20:00 by Michael Learmonth in Silicon Alley Insider
...NBC exec who oversees NBC.com and the Web spinoffs of all NBC shows, was promoted to president , NBC Universal Digital Media Entertainment. Based in Burbank, Zigler reports to NBC Entertainment co-chairmen Marc Graboff and Ben Silverman, and to NBC U TV group CEO Jeff Gaspin Graboff said Zigler, who had been an EVP, "has transitioned NBC.com...
 
Tags: nbc, nbc exec, nbc direct, zigler, nbc entertainment, oversees nbc, vivi zigler, zigler reports, significant revenue
 
 
 
 
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Getting Crushed In Upfront, NBC Tries New Ratings Metrics

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2008-06-03 15:17:00 by Michael Learmonth in Silicon Alley Insider
...NBC. In fact, about the only positive thing that NBC execs are saying about sales this year is that it's a good thing 50% of NBC U's (GE) revenue comes from cable TV But as the nothing-to-lose network, NBC has the opportunity to try some new things -- like year-round scheduling, and now a ratings experiment with Nielsen. NBC and Nielsen have...
 
Tags: nbc, change nbc, nbc execs, nbc entertainment, sales data, data, sales, current ratings system, ratings system