Should Amazon Buy Borders? No. But an Amazon Retail Presence Actually Wouldn't Be Absurd
...retail strategy for Amazon would be such a horrible idea. Done right, a retail presence could increase Amazon's market share, amplify its brand, and improve its convenience for consumers. And, done right, it might also be built without wrecking Amazon's business model
Buying Borders, however, isn't the answer
Borders sells books. Amazon sells...
