Sony Tries Virtual World Advertising On PS3: Unlike Second Life, It Might Even Work (SNE)
...Sony (SNE) to put a tropical island and airplane racing game on the PS3 virtual world "Home." Red Bull hosts real-life air shows too, so the concept isn't out of the blue
Despite a spotty track record for virtual world advertising, Red Bull is on to a good idea. The problem marketers ran into in Second Life was they'd spend big bucks on a...
