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Pitfalls of a Non-Traditional Ad Network

2008-10-02 18:04:03 by Mark Davis in Mashable!
 
...traditional inventory are quite interesting. By non-traditional ad inventory, Im referring to media that does not currently have ads placed on it While I spend a decent amount of time evaluating companies that are targeting non-traditional inventories, there are a couple of reasons why we often pass First, the entrepreneurs often havent...
 
Tags: non-traditional, non-traditional inventories, network, market, non-traditional inventory, addressable market, inventory, inventories, ads
 
 
 
 
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Traditional Template Houses Now Producing Joomla! Templates

2008-04-21 02:37:11 by Jason in OpenJason
 
...traditional HTML template houses are catching on the Joomla! craze and are now trying to capture some the market TemplateMonster and buytemplates.net - a couple of the bigger traditional template builders who have jumped on the Joomla! wagon. So how do they compare with Joomla-exclusive designers I reviewed both TemplateMonster and...
 
Tags: joomla, traditional joomla houses, houses, joomla-specific, normal joomla, net, high-quality joomla, produce professional designs, templatemonster
 
 
 
 
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Inergize Looks to Entriq to Help Syndicate Traditional Broadcast Video

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2008-06-04 08:57:07 by Kristen Nicole in Mashable!
...traditional media sector, the need for these clients to have a more robust way of syndicating content is quite relevant in the face of changing media consumption behavior. Entriq is all about providing content to consumers, wherever the consumers are. That means television, the web, radio, mobile phones, etc Whats interesting is the inability...
 
Tags: content, content management system, entriq, content based, traditional media sector, entriq acquires dayport, digital content, deploy, deploy digital media
 
 
 
 
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Digg Is Pushing More Traffic To Traditional News Sites

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2008-07-15 16:34:13 by Erick Schonfeld in TechCrunch
...traditional news sites). He also speculated whether this meant that Digg is trying to sell itself to the Guardian, which bought the blog network that owns PaidContent last week for an estimated $30 million That seems like a stretch, but showing that it can drive more traffic to traditional media sites would certainly make Digg more appealing...
 
Tags: traditional news sites, news, traffic, digg, media sites, traditional media sites, gap, percent gap, percent
 
 
 
 
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Meet Traditional Publishers and Information Marketers at the Mequoda Summit

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2008-08-29 06:59:12 by Tamar Weinberg in Mashable!
...traditional publishers and information marketers. The online publishing & marketing event is geared toward publishing executives, editors and marketers looking to create new online revenue streams, sell more products online and build more profitable websites. Summit attendees will learn from over forty case studies based on successful online...
 
Tags: summit, strategy, business strategy, mequoda summit, mequoda, snap summit, editorial strategy, online, successful online
 
 
 
 
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Windows without walls campaign breaking traditional ad boundaries

2008-09-19 14:31:37 by John Lister in VISTA.BLORGE.com
 
The post-Seinfeld phase of the Microsoft advertising campaign has taken a step up. As well as traditional print and broadcast ads, the firm is using more creative techniques both on and off-line. The battle to reclaim Im a PC as a positive is taking a new step with Microsoft asking fans to upload pictures and
 
Tags: traditional print, upload pictures, microsoft, step, broadcast ads, campaign, creative techniques, post-seinfeld phase, battle
 
 
 
 
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PR Secrets for Startups

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2008-05-25 16:00:40 by Guest Author in TechCrunch
...traditional PR as its struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number Solis is the Principal of FutureWorks , a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. Along with Geoff Livingston, Solis recently co-authored Now is Gone , a book that helps businesses...
 
Tags: social media wave, social, confuse social media, enter social media, media, media agency, public, public relations requires, social sciences
 
 
 
 
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WhyPark.com - Domain Parking Alternative

2008-06-04 14:02:00 by HASH0x8b5010c in KillerStartups.com - all
 
...traditional domain parking, with over 33% of visitors originating from organic search, a 20% return visitor rate and average visit length of over 1 minute. Traditional domain parking focuses on a one-time click event, whereas WhyPark focuses on long-term growth and domain development In their own words Traditional domain parking offers no...
 
Tags: domain, domain names, whypark, domain development, stale domain, site, web site daily, traditional domain, content
 
 
 
 
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Old Media Deathrace 5000

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2008-07-25 08:36:37 by Mark 'Rizzn' Hopkins in Mashable!
...traditional media medium to fall. Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008...
 
Tags: media, newspaper, newspaper death, media type, newspaper business, sets, traditional media medium, television sets, television
 
 
 
 
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Is Social Advertising a Safe Haven for Marketing Budgets?

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2008-10-10 20:10:21 by Leslie Poston in Mashable!
...traditional advertising will continue to shrink, even as companies using traditional advertising methods continue to throw money at ads in hopes that their company will survive these choppy financial seas . Instead of panicking and clinging to the deflating lifeboat of old ideas, now is the time to stand firm and innovate Evaluating the...
 
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