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Getting Crushed In Upfront, NBC Tries New Ratings Metrics

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2008-06-03 15:17:00 by Michael Learmonth in Silicon Alley Insider
...upfront ad sales session for NBC. In fact, about the only positive thing that NBC execs are saying about sales this year is that it's a good thing 50% of NBC U's (GE) revenue comes from cable TV But as the nothing-to-lose network, NBC has the opportunity to try some new things -- like year-round scheduling, and now a ratings experiment with...
 
Tags: nbc, change nbc, nbc execs, nbc entertainment, sales data, data, sales, current ratings system, ratings system
 
 
 
 
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Indiana Jones, Iron Man Push Viacom's Q2, But Ad Sales Sputter At Cable Networks

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2008-07-29 16:34:00 by Michael Learmonth in Silicon Alley Insider
...upfront. The upfront TV ad deals are committments, not actual orders, so the question is whether advertisers follow through, or cancel them as they cut their marketing spending Call notes Chairman Sumner Redstone gives the preamble: He says the last few months have been challenging times. "I understand the frustration of shareholders." Yet,...
 
Tags: cable, networks, scatter market continues, scatter market, upfront sales, upfront, growth, provide growth, cable networks
 
 
 
 
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Law & Order Boss Dick Wolf: We'll Go Online When I Get Paid

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2008-05-13 15:58:00 by Michael Learmonth in Silicon Alley Insider
...upfront presentations, which, even in diminished form, can kill an afternoon. The afterparties, however, are another story. We checked out William Morris' annual upfront shindig at MoMA, resplendent in media moguldom, with CBS's (CBS) Les Moonves, Disney's (DIS) Bob Iger and NBC U's (GE) Jeff Zucker present. Bonus sighting: Harvey Weinstein,...
 
Tags: hulu, hulu hopes, hulu svp, hulu employees, dick wolf, hulu ads users, users, upfront, upfront party
 
 
 
 
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Viacom: Ad Market So Bad We're Not Making Predictions Anymore

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2008-07-29 18:58:00 by Michael Learmonth in Silicon Alley Insider
...upfront ad commitments made by advertisers for the coming TV season. Viacom had a strong upfront, but those are commitments -- not firm orders. The handshake deals turn into orders in the third quarter. Unless they don't Asked whether he believes those orders will materialize, Dauman skirted the question, but said there's more risk to the...
 
Tags: viacom, upfront, upfront spenders, market, impact, impact upfront, dauman, ceo philippe dauman, push viacom
 
 
 
 
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TV Upfronts: Every Network's A Winner! (Please Don't Read The Fine Print)

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2008-06-10 18:21:00 by Michael Learmonth in Silicon Alley Insider
...upfront" sales for the comming year, up from $9.12 billion last year. Each broadcast network is reporting that they're getting higher rates for their ads, even as overall ratings shrink. Even the lowly CW, tapped for possible closure by the WSJ, is boasting of 6% to 8% ad rate increases True? Maybe. As we've noted before, these upfront sales...
 
Tags: tv, upfront sales, upfront, broadcast tv, sales, tv networks, networks, sales boasts, ratings metrics
 
 
 
 
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Upfronts 2008: Will Anyone Buy Online Ads?

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2008-05-06 12:03:00 by Michael Learmonth in Silicon Alley Insider
...upfronts -- the weeks-long sales cycle where the broadcasters try to sell 80% of their inventory for the next year, for some $9 billion -- begin next week. Online ads are often sold as part of upfront TV packages, but in the past they've been a rounding error in the procedings. But this year there is plenty more TV online than last year (Hulu...
 
Tags: online, online ads, professional online video, online video, upfront tv packages, tv, network tv, online buys, network tv upfronts
 
 
 
 
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Disney: The Weak Economy Isn't Hurting Us

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2008-05-06 20:16:00 by Michael Learmonth in Silicon Alley Insider
...upfront in the first quarter. ABC is well positioned for the upfront because we will return incredibly strong programming like Greys Anatomy, Dancing With Stars to lineup. It puts us in a position to grow CPMs. Upfront combined with strong scatter we think we are in good shape in terms of revenue for the rest of the year How will you approach...
 
Tags: disney, abc, abc network revenue, abc network, ceo bob iger, iger, consumers choose disney, disney channel, disney properties
 
 
 
 
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P&G Cutting Ad Budget 10%, Shifting Dollars To Web

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2008-05-12 12:13:00 by Michael Learmonth in Silicon Alley Insider
...upfront sales market. That's their job -- just as every broadcaster talks up the high demand for 30 second spots before the selling season, which kicks off today More worrisome is when, on the eve of the upfront, big advertisers start saying they're cutting their overall ad budgets That's what sources close to the world's largest...
 
Tags: tv, broadcast tv networks, tv move, dollars, upfront, tv schedules, upfront sales market, broadcast tv, upfront dollars